A TV campaign aimed at kids designed to make children talk about abuse has been banned from airing any earlier than 9pm - thereby missing the targets TV watching hours.
The offending ad showed a child hit by a car where nobody stopped to help, an alternative edit which cut the collision scene was also denied. Another ad in the campaign showed an empty play room and a voiceover is heard saying: "When a four-year-old girl was abused by her father, a police investigation was launched immediately." This was given an M rating by Free TV.
"The overall tone (means) an M rating may be warranted. The reference to abuse by a father is a stronger theme than just abuse itself," said Free TV Australia's commercials advice managing director Ruth Ward to the Heraldsun
However racier things air earlier than that, for example Channel 10's Law & Order Special Victims Unit, which airs at 8.30pm deals exclusively with sex abuse storylines, and just last week Channel ten promoted a "lesbian episode" of The OC, also screened at 8:30 pm, with promises of "girl-on-girl action"
As if to cement it's mythical cult status Cillit Bang has lucked out completely and gotten their ad banned by the ASA.
It is the scene with the penny that is causing trouble, the advert claims that it can make "an old penny good as new" in only 15 seconds. The Advertising Standards Agency said the claim was "exaggerated" and that the advert was "oversimplified and misleading". It ruled it must not be shown again in that form. The Cillit Bang company defended itself by saying that the voiceover unintentionally "oversimplified the chemistry". Too little too late.
Cillit Bang's logo is available on a range of badges and t-shirts as ironic hipster kid gear, and will probably only become more hip now.
The turmoil has fueled widespread industry speculation that Fudge's days atop Y&R are numbered. In an exclusive interview with BusinessWeek, Fudge conceded that she and WPP are looking for someone to replace her as the head of the agency, though she'll remain in charge of the parent, which also includes PR agency Burson-Marsteller, branding powerhouse Landor Associates, and direct marketer
It was bound to happen, all the cool kids are doing it. Metafilter has tags, flickr has tags, technorati has tags, waferbaby has tags.... It's so hip that Wired wrote an article on tags. With the commercial archive busting at the seams, now with twenty-five thousand commercials, we think it's about time to start tagging them. Wanna find all the spots that take place in a wedding? Tags to the rescue.......
No rest for the wicked, they say, so here is yet another pair of ads ready for Badland. A tip from an adgrunt who prefers to remain anonymous in this case leads us to twin ads for the same Nintendo client!
"The winner of a Golden Egg (Guldägg)in print/magazine category - Nintendo by Lowe Brindfors - is based on the same idea McCann Norway did three years ago. For the same client."
"Don't you ever get tired of pairing up those Badlanders?" some people say. "Don't you know that twin ideas can just happen?" protest the defensive ones.
Sure I know that, I say that, and sure sometimes I'd rather have an ice-lolly than make another Badland pair... But then again there are other times when I just roll my eyes and wonder who was the lazy-ass bastard to fall so deep into demo-love that you can hardly tell the copy apart from the original.