Yesterday, a new digital device lauched that claims it can save the TV commercial from extinction. The Media Guardian's Stephen Brook reports that PV1000 created by British developer, Packet Vision, allows for viewers to only watch the commecials they want to see. It shows different adverts to different TV viewers during the same ad break, in theory showing commercials relevant to viewers.
This could be an effective way to create a much more targeted communications plan, especially on channels that have a wide variety in their audience.
Although in related news, Adage.com reports that Magna Global's newly released "On Demand Quarterly" reports that subscribers for DVRs are down.
According to AdWeek, Crispin Porter + Bogusky has just won the $40 million Sprite account, swiping it away from Ogilvy. That comes on the heels of yesterday's news, where it was revealed that CP+B won the $400 million Volkswagon account.
Ok, we're going to try something a little different here for our Superadgrunts - our first official AdLand Ad Battle. It's quite simple. We've taken two campaigns that are duking it out against each other and brought them here to continue the scrimmage. Your comments determine who wins and loses. Why? Because we know some of you are just dying for an outlet for sharing your incredible insights into advertising psychology and sociology. As for the rest of you.... well, it gives you an opportunity to be smartarses.
For the debut, we're pitting NFL Fantasy Football against ESPN Fantasy Football. We've gathered a handful from each campaign for your consideration. Is it boys versus girls? East versus west? Suburban versus utopian? You're about to find out. Continue for more... (Superadgrunts only)
A $25 million campaign by TBWA/Chiat/Day Los Angeles is breaking tomorrow for Jimmy Dean featuring the Sun (yes, as in that really, really hot orb in the sky). The press release gives a taste at the cheesy feel the campaign seems to encompass with a quote from the Sun.
"I'm used to being the center of attention and I've been eating Jimmy Dean for as long as I can remember," said The Sun. "To put it simply, the stars were in alignment for this partnership. I'm a breakfast lover -- it's my favorite meal. I really believe that every great day begins with a Jimmy Dean breakfast. In fact, you can usually tell by the weather report."
The tagline "Happy Breakfast" will attempt to reinforce Jimmy Dean as the traditional breakfast experience.
Researcher: a PR-spin in the blogosphere tells the rather odd story of recent ongoings in the Swedish blogosphere, which is still small enough to serve as a medicine ball in PE.
The story begins when the national tabloid Aftonbladet publishes an article about "the biggest blog in Sweden", which is supposedly their own journalists stop-smoking blog, according to numbers dug up by the bloghost he is using, BlogSoft. Clearly, independent objective parties haven't even touched that article and it fails to explains whether blogs that aren't using BlogSofts solutions were even counted at all. You with me so far? Blogsoft says, to Aftonbladet, that the biggest blog is the Aftonbladets journalists, who hosts his blog at BlogSoft. Aftonbladet publishes it, congratulates their own journalist and mentioning his blogging software company Blogsoft repeatedly. (more inside)