The Arnell Group and RSA USA began their campaign with selected athletes such as Carolina Klüft already last Feb, and when Carolina won gold in Athens last year the poster campaign with Carolina that was running in Athens took on a whole new meaning.
This year Reebok sent photographer Jason Bell out to Sweden to capture Carolina on film for a new poster campaign that will begin running in Helsinki this Thursday, two days before Ms Klüft competes in the World Athletics Championships. I bet Reebok hopes Carolina can bring a home a gold again.
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