Adland's adnews


Shopping for the designer/arty pal

Abram Games Poster Shop sells Abrams works, he was one of the most influential graphic designers responsible for lots of iconic images.


Kate dropped from H&M campaign after cocaine shots

All the recent images of cocaine Kate (and no we don't mean Ashley's sister) all over the Daily Mirror caused much chatter. Would her clients dump her? Should her clients dump her? High Street giant H&M initially said that their planned campaign with Kate in McCartney's collection of clothes would still run - but have now changed their minds. Kate won't be parading on posters for H&M anytime soon, Chanel and Gucci may follow suit. Who knows what Rimmel and Christian Dior will do with all their current promotional material.


Win a golden gecko from Geico

It is as if our pal caffeinegoddess summoned this when she wrote the article Brands get consumers involved in advertising, about timex, converse, Ban deodorant and Chrysler all are running competitions where the punters make the ads and can win something.

Geico wants you to submit a trailer with a concept for a feature-length film featuring the gecko, and you could win a golden gecko, a trip to Hawaaii or a bigger TV to watch these punter-made ads on. Oh joy.
Are the ad agencies fired or on vacation? Wonder what made this rash of consumer-made ads trend happen.


Everyday Sneakers Viral Spoof

Paris-based Mask has created a spoof viral campaign for 'Everyday Sneakers', for Courir, a French sports shoe retailer. The virals feature a fictional Japanese businessman, Takeshi Mushido, who claims having all his staff wear sneakers is the secret to success.

The site features a two-and-a-half-minute spoof interview with Mushido on the fictional 'World Business Show', promoting his book. Other areas of the site contain an explanation of Mushido's philosophy, along with graphs proving his theory works and wallpapers to download.

There will also be guerrilla marketing featuring Mushido on the streets of Paris.


New VW Beetle Ad Campaign

A new ad campaign "Force of Good", touting the new 2006 Volkswagen Beetle, has begun. Created by Arnold Worldwide in Boston, the advertising includes TV spots, a website and a promotional tour in seven US cities.

These Ambassadors will battle every day evils by surprising drivers with paid parking meters and tolls, supplying IZZE(R) all-natural sparkling juice to thirsty people on a hot day, distributing coffee during rush hour and participating in local volunteer opportunities.


Won't somebody think of the children?

There is a discussion brewing at Metafilter; "Thinking of the (obese, cavity-ridden, materialistic, insecure, grasping, nagging) Children... for fun and profit!" that anyone who works in advertising should take a look at.

Won't somebody please think of the children?
Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college".
posted by taz


What is Automotive Advertising...Without Automotive Marketing

Do you know the difference between automotive advertising and automotive marketing?

I have found the majority of auto dealers confuse the two and don’t even realize there is a difference in marketing vs. advertising. I could only begin to guess how many billions of dollars are wasted every year in automotive advertising and automotive marketing. The automotive business accounts for the largest spending on local newspapers and local radio stations.


Ad campaign without a poker face & foul hand.

Our friends at Bold have found an ad campaign so bad, its terrifyingly terrible.

The poker room site has promotional films here, where Swenglish tries to pass for English, the acting is stiffer than a senior who mistook internet viagra for arthritis meds, and the jokes themselves are even older - see the suck the cork out of a winebottle gag. Somewhere there might actually have been an idea in the campaign but it sems to have been buried in mass of mediocrity.