Cliches in advertising have gotten under the skin of writer John Camm.
"It's tiresome to see male characters in adverts who don't resemble anyone you know," he says. "But what's perhaps worse is the absolute reliance of advertising on its own regurgitated cliches."
Camm has created a list of 26 "unwritten rules" which he thinks might as well be the Ad Bible.
(read on...there's more)