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Possible Anheuser Busch Super Bowl spots

As usual, Anheuser Busch has a wide selection of ads to pick from for their Super Bowl spots. Typically they end up waiting until closer to game time to make their final decision on what will make it to the airwaves. This year they have bought 10 spots for their various brands.

Some possibilities:

For instance, one Bud Light commercial, which shows the unintended consequences of stocking a "secret" refrigerator with Bud Light, has a clever premise and a hilarious punch line. The spot is created by DDB Worldwide, part of the Omnicom Group.

A commercial being considered for Budweiser Select is sophisticated enough to show a couple playing chess, a pursuit that rarely if ever has made its way into a Super Bowl spot. That commercial is being created by Peterson Milla Hooks, an agency best known for its glossy, offbeat campaigns for Target; it is the agency's first work for the brand and for Anheuser-Busch.

A possible Budweiser spot tugs at the heart strings rather than hammering at the funny bone. That spot, by DDB, shows a junior Clydesdale getting some uncredited help from its parents.


Amnesty International UK advertises AK47s for sale

Amnesty International UK today launches an awareness campaign about the need for an international arms trade treaty to create legally binding arms controls and to regulate the sale of guns.

The creative of the campaign, by Mother, spoofs the idea of a shopping company from the fake Teleshop company. Creative components include a models posing with machine guns and automatic pistols in a glossy mail order "small arms catalogue", an online component at, a shopping channel spoof cinema advert and a guerilla marketing effort at shopping centres around the UK where fake salespeople will demonstrate the ease with which an AK47 machine gun can be assembled and fired. (read more to see the cinema advertisement)


Movers and Shakers in Hong Kong

Thierry Halbroth has joined McCann's creative ranks. Thierry takes up a newly created role as Senior Creative Director, Cathay Pacific Central Team, Worldwide from his previous role as Director of Integrated Services, M&C Saatchi Greater China.

He joins Carol Lam, Executive Creative Director and Vince Viola, Managing Director, Cathay Pacific Central Team to manage integrated solutions through the line for all Cathay Pacific brands. These range from global branding efforts for Cathay Pacific, Marco Polo Club and Asia Miles covering relationship marketing and digital solutions.


ideas on ideas

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The William Hung(s) of Dance

Note from Dabitch: This single link was submitted by alexis_ann_parker at [email protected]:24:07 - we'd like just a few more words before we approve stuff straight off the bat. Thanks. Something like this maybe:
"A windows media file hosted on the otherwise empty server at While the dancing is kinda funny, it's clearly an ad for Sprints"


Absolutely not fabulous

After 25 years and more than 1500 print ads, Absolut enters the TV era.


Recommendation Rates Revisited

Pete Blackshaw of recently merged Intelliseek/Bzzmetrics asks today on ClickZ "Are You Asking the Ultimate Marketing Question?".

In some ways it came as a big relief to hear one of WOMMA’s founders talk about the use of Reicheld's Net Promoter Score (NPS) to actually predict business growth by measuring customer recommendation rates, particularly as WOMMA's WOM Unit metric was a little weak on the ROI front.

However, as Walker Information's Chief Research Methodologist Doug Grisaffe points out "there are several critical logical, conceptual and statistical problems with Reichheld's proposition" (read more)