Adland's adnews


Missing comma sends wrong message.

An anti-drug sign in north Miami Beach sends the wrong message, due to a missing comma. It makes it look like the local police are supplying drugs, rather than campaign against them. The sign reads:

Say NO to Drugs from the NMB Police D.A.R.E Officers

The signs have been up for almost a year, and are due to be taken down in a few weeks.

I know what the message should be, but right now it means something else, Emilio Guerra, a local resident and grammar stickler, told Mayor Raymond F. Marin in an e-mail.

Hat tip to Claymore who reads webindia

Helium Huffing Ad Bannage

This week was a banner week in the UK for banning radio ads that have helium related themes.

One radio ad was for MasterCard. It featured a man singing over the phone in a high-pitched voice to his girlfriend and followed their "priceless" campaign. There were two complaints.

The other spot was for Travelocity, a part of the "Alan Whicker" Traveling Gnome campaign. In the ad the gnome is enjoying a ride in a helium balloon, and he says "speaking of helium it's the perfect stuff to help me tell you all about Travelocity in a short commercial." There was one complaint.

(Read on for more...)


Bring out your dead!

Do you hear the celebrities saying, "I'm not dead yet"? I sure do. (And no I don't see dead people.) And the ad agencies are happy to keep them from getting on the put on the cart.

The latest advertisement in this growing trend is chock-a-block full of famous dead folk. Rainey Kelly Campbell Roalfe/Y&R have created a new commercial for Virgin Trains which brings characters (and dead actors) from old movies and places them among modern folk riding Virgin's new speedy trains.

The brief was to "make people forget how grim train travel has often been in recent years. Instead, inspire them with a bit of good old-fashioned romance."


What happens in Vegas, stays in litigation.

Reviewjournal reports on a few smooth moves with the agency or client slogan ownership. See what happens in Vegas boardrooms doesn't always stay there.

Representatives of the Las Vegas Convention and Visitors Authority and its longtime advertising agency this week said November's $1 deal transferring ownership of the popular "What happens here, stays here" slogan from the authority to its creators at R&R Partners was anything but nefarious.

Relaxed denizens in denim hang around Union Sq. San Fran

These strange denim creatures recently appeared in Union sq. San Francisco. They hang around quietly, not making a fuss inviting passers by to give them a glance. That they are across the street from the large Levis store and dressed in the latest denim is about the only clue you'll have to them being ads for levis.


GoldenPalace fakes their way into the news

Deseretnews reports that Golden Palace bought forehead space on a woman for $10,000. We've seen forehead ads before, in commercials, in the Guardian, by the Cunning Stunts agency, on young firefox fans. All done with the same stickers used on boxers in the ring. We concluded the forehead hype had reached fever pitch, and honestly thought we'd be done with this by now.

Bot nooooo.

The super annoying Golden Palace .com are riding their wave of free press by announcing yet another inane Ebay buy. And the Deseretnews are playing right into their hands by reporting about it. Alas, despite - or perhaps thanks to - someone sending photographer Keith Johnson to the scene I can't believe it. Why not? Well look at the shot kids, its a sticker. Why, there are companies that broker in real tattoo ads out there, but this ain't one of them. Look at the image upper right, carefully now. Yes, the paper has been hoaxed folks. (much larger version of the same image) ad 1998

Update 1 juli 15:30 Danish time: (read more)


Stop Global Poverty Campaign...

As part of the build up for the global campaign to stop extreme poverty, the Gates' (yup Bill and Melinda) signed ddb seattle to produce a campaign based upon a speech given recently by nelson mandela in norway. ddb produced a set of 60 second spots that are running in the US, UK, Canada, Germany, France, Italy and Japan. The campaign is aimed at driving public response in these G8 nations to push for a commitment to stop global poverty.

To make things a bit more cutting edge, there are a set of microsites that correspond to the spots, and have the full 13 minute speech online.


Impressive ascii art email advertises typographers

Perhaps UMLO did their research so well and know that I'm a right geek who always reads my email with a monospaced font (these days it's Monaco). Perhaps they were just lucky. In any case, I really dug the ascii art they sent me this morning. Read more to see it.