Careerbuilder are still going ape over chimps and will be using them in yet another campaign, launching during the superbowl. The group NoReelApes.org aren't happy about it. If animal cruelty won't stop creatives from resorting to chimps, how about way tired creativity? Lets all boo and hiss and scream "hack" at the next ad that has chimps pretending t o be human in it. It got tired with PG Tips tea way back in the sixties, as their first chimp-family advert aired in 1956! Stop it already.
"Chimpanzees are suffering horribly for our entertainment," says world renowned chimpanzee expert Jane Goodall. "It is time to move beyond the misuse of creatures who are vulnerable to our exploitation precisely because they are so like us. We are asking companies like Careerbuilder.com to make the right choice and remove themselves from this cruel process." Companies including Keds, Puma, HomeUSA Warehouse, and Honda pulled ads featuring great apes after learning of the cruelty inherent in training chimpanzees.
reads a statement in a press release from NoReelApes.org.