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The New Yorker - Do ads still work?

The New Yorker asks the question: Do ads still work?

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Not a very good logo

You never get a second chance to make a first impression, so your logo better be good, and not misunderstood!
To quote from Fark: "And the award for the most inappropriate company logo goes to..."The Arlington Pediatric Center

Hat tip to Claymore, via FARK.

Adland: 
 

Don't make WOM become SPAM!

Pete Blackshaw writes at Clickz that people probably should Temper their enthusiasm when it comes to Word-of-Mouth Marketing.

I'll let you in on a little secret: I'm nervous about word-of-mouth marketing's future. It's hard to put my finger on, but it's the same feeling I had when marketers went hog-wild over targeted e-mail's potential.
Adland: 
 

Colas get on the Splenda bandwagon

Back in January, adgrunt rjberens posted the question, "What's the truth about Splenda?" and in February, Dab posted about Florida consumers demanding the FTC look into Splenda's deceptive advertising. Currently there are two lawsuits pending. And in the meantime, Pepsi and Coca Cola are jumping on the Splenda bandwagon.

Adland: 
 

FT Creative and OpenAd.net team up

Back in June 2004, Dab posted an article, Is selling your ideas a good idea?, about OpenAd.net starting up. Recently in the forums it was discussed as well.

Today I learned that OpenAd.net has teamed up with The Financial Times Creative Business section to launch a new ad competition. Once a month an ad brief is published and readers have two weeks to submit their entries at OpenAd.net. The first brief was put up yesterday and is for the Make Poverty History Campaign. You can view the brief here. They seem to have a decent list of judges too, including Peter Souter - CD from AMV BBDO and Greg Delaney of Delaney, Lund, Knox Warren & Partners. The winner will be featured in the next issue of FT Creative Business and on OpenAd.net. As always, read the legal for the contest if you're thinking of entering.

Adland: 
 

Toyota vs Volkswagen

The same idea sells two different cars on two sides of the pond. Watch American Toyota versus British Volkswagen. Adgrunt Kgeiger spotted these, where both cars are so inexpensive the owners think they got a great deal through a mistake. The question is who is the cheap one?

Badland: 
 

Today,TV Spots. Tomorrow, Actual TV.

Andy Bobrow is a freelance copywriter in California. Like a lot of ad creatives, Andy had more in his ambition profile than just ads. So he goes out and shoots a minimockumentary on a little known group of black astronauts that got passed over for guys like Alan Shepherd, John Glenn and Neil Armstrong. Anyway, the film catches the eye of some TV exec. TV exec wants to know if Andy would like to write for TV. Andy thinks about it. For maybe, um, a nanosecond. If you haven't seen the film, it's pretty funny.

Adland: 
 

Best font faux pas ever, live on Jeopardy!

Over at Mark Simonson's loverly font-yummy blog we found a screenshot from Jeopardy and Mark's words:

"Eagle-eyed type nerds watching a recent broadcast of the Jeopardy game show will have fallen off their chairs at this font faux pas."

See the screenshot from Jeopardy posting here. The white on blue Jeopardy text reads: "Arial or Bauhaus, for example" unfortunately the "Arial" word is spelled out in Helvetica. We can't stop laughing.
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