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Really powerful tools.....

I'm sure seasoned adgrunts remember Charlie Fisher, he's the fella that won the Bush in 30 seconds Moveon.org Superbowl ad competition with his film Child's Pay". Viacom rejected the ad from being aired during the 2004 bowl sadly.

So what's he done recently? Charlie and has now left Leo Burnett in Copenhagen and started his own shop, smallbutglobal. And he's made this film for V28 who make really powerful tools. No we mean really powerful.

See the film Helicopter here, or download it straight from here. (wmv file)

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Chrylser adds Snoop Dog to Iacocca ad

About a month ago, I posted about Chrysler reintroducing Lee Iacocca in a spot with Jason Alexander. Now, CNN reports a new commercial which should break Saturday (tomorrow) will feature Lee and Snoop Dog in order to reach younger consumers who have no idea who Lee is.

The latest spot, which numerous media reports say should start Saturday, includes Iacocca and Snoop Dogg, whose hip-hop speaking manner in the spot seems to confuse Iacocca.

"You know, I'm not too sure what you just said. Now everybody gets a great deal," Iacocca says in the spot.

"Fo shizzle, I-ka-zizzle," Snoop Dog replies.

Iacocca is donating the money Chrysler is paying him to do these spots to a foundation he set up to battle diabetes, the disease which killed his wife. USA Today reports that Snoop Dogg told Iacocca during the filming that he has a brother with diabetes, and said he admired what Iacocca is doing.

"He's just a good kid," Iacocca told USA Today about his co-star. "I didn't understand half the things he was telling me, but it was fun."

The spot ends with Snoop Dog giving his own version of Iacocca's famous pitchline, "If you can find a better car, buy it."

"If the ride is more fly, then you must buy," Snoop Dog says.

Adland: 
 

Cumming - the fragrance

Alan Cumming, award winning actor, ganged up with Christopher Brosius, one of the most innovative perfumers of the 21st Century and Jason Schell, Creative Director to create a new fragrance.... Called Cumming of course. The scent smells like peat fire and burnt rubber and is described to be all about all about Sex, Scotch, Cigars and Scotland.. It's all worth it to see Alan crack up at the end of the advert as he can't keep a straight face saying the tagline.


The look of it all was handled by Nathan King Design

Adland: 
 

Thieves reveal billboard's hidden message

This interactive billboard was created for a home security company. It was up to thieves to reveal the hidden message on the billboard.

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Platform wars in advertising.

The battle between Microsoft and Apple rages on. These past few weeks more than one eyebrow was raised when Microsoft published a rather strange ad pointing out that people were entering peoples houses through teeny tiny wires. Apple has to spoof that one. Read more to see the ads.

Badland: 
 

Adidas swallows Reebok for $3.8 billion.

Claymore quipped: Adibok? Reedidas?
File under: Didn't see that one coming.
Reuters reports that Adidas buys Reebok for $3.8 billion in order to expand its reach in Nike's home market. Adidas described the deal sa freindly takeover.

"Together, we will expand our geographic reach, particularly in North America, and create a footwear, hardware offering that addresses a broader spectrum of consumers and demographics," Adidas Chief Executive Herbert Hainer said in statement.

Reebok Chairman and CEO Paul Fireman would continue to run the Reebok brand, Adidas said.

"Adidas is the perfect partner for Reebok," Fireman said in the statement, adding: "This transaction provides our shareholders with good value for their shares."

Adland: 
 

We hear Scared people Childline viral launched

Are you a child in trouble and need someone to talk to? Call back during office hours.

Aye, that could be the grim future for the usual 24-hour service ChildLine, as their funds are extremely low. To prevent this they have launched an emergency appeal, and with that of course, an advert. Enfant terribles Lee and Dan have grabbed their camera again to shoot a sixth sense style ad produced by Quiet Storm. Most of the crew lending a hand on this ad worked entirely for free, and childline are looking to place it on reduced fee cinema and/or TV airings in the UK. Meanwhile they have the ad and their plea available on this website: We Hear Scared People.

ChildLine Founder and Chair Esther Rantzen said:
"Many of the desperate children we speak to overnight are facing real emergencies and don’t know where else to turn for help.
In the loneliest hours of the night we have called ambulances for children who have tried to commit suicide, found shelter for children thrown out of their homes and called the police or social service for children who can no longer live with the abuse they've endured.
The emergency appeal we are launching today is the only way to ensure that our lines are always open whenever a child needs us. Donate now by calling 0800 876 6000 or visiting our website."

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