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Battle of the ad blogs 2006.

I remember when the blogosphere was a very lonely place when you blogged solely about advertising, as all the cool kids were blogging about anything but. But since ca 2003, that has all changed as the advertising blogosphere suddenly mushroomed and is still getting bigger every day.

So welcome to the Battle of the Ad Blogs 2006, where a posse of adgrunts have sifted through the ever growing pile of ad blogs to find the gems and pit them against each other. Your vote is needed to sort out the creme de la creme! We've sorted the blogs with the right stuff into categories and want you to vote in any or all of them.

The blog with the most votes in a category wins the battle 2006, a badge to proudly wear on their blog and a snazzy t-shirt (their choice of size and colour) with their battle tank #1 Ad Blog status on it, full bragging rights included. The blog with most votes overall will get something extra. * Update: the something extra is; all winners get a Tank tee and a Pixies Live Disc, while the jammy blog that gets the most votes overall gets the tee, the disc and a 100-pack of Jewelboxings! Stick that in your pipe and smoke it!

The battle will rage until Friday Feb 10, when we'll announce the verdict of the worlds ad blog readers. Who will win? :9
Bets of luck to all battle-blogs!


More advertisers get ready for Super Bowl XL

As we get closer and closer to the mania of the Super Bowl XL advertising bonanza, more and more information on the commercials comes through the pipeline.

Here is an UPDATED list of the spots broken down by air time (if we know it) that you can expect to see this year.

If you prefer to be surprised, don't read for more. ;)

As time goes by and new information becomes avaliable, we'll make another post or two like this with all the nitty gritty details we can get our paws on.


Toyota and General Motors Corp. in for Super Bowl XL

Toyota will be airing a :30 bilingual spot during Super Bowl XL, featuring its new 2007 hybrid Camry. The commercial aims to tug at heart strings through good old fashioned emotion and is the first bilingual ad from the automaker.

A Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish. "Because I'm always thinking of your future," the father says, explaining why he learned English -- and why he bought a hybrid.

And yesterday, General Motors Corp announced they are running a :60 spot to introduce their Cadillac 2007 Escalade Sport Utility. The commercial, created by Leo Burnett, Detriot will feature 8 supermodels and reveal the car using a fashion show concept.

Also related: Advertisers line up for Super Bowl XL


Ad creep documented at Adscape

AdScape is a web-based project investigating ad creep in public spaces and how ads reflect the socioeconomic environments in which they are displayed, created by Parsons student Alexis Lloyd.

Alexis has walked around East Harlem, SoHo and the upper east side documenting the advertising smog . One could plot some pretty graphs with all this data, and here you can see just how many ads everyone can see each day, even if they never turn on their television, or read newspapers and magazines.

All these ads are traditional media. Shop window signs, flyers and guerrilla marketing stunts not counted in this project.


First jesus related ad bannage of the year

The first ad victim of the ban-hammer is rather tame, but bound to offend someone in "80% Catholic" Lithuania.

Beer-brewing company Kalnapilio-Tauro Grupe have been "condemned" by the Catholic Church in Lithuania, as Kalnapilio-Tauro used an image of Jesus Christ wearing headphones to advertise its beer. "Many believers are hurt and outraged that the Saviour's image... was used for advertising beer," said Archibishop Sigitas Tamkevicius in a statement. "The use of Catholic symbols for commercial purposes and especially for advertising alcoholic beverages is absolutely unjustifiable." Why the headphones? Well, if you bought a beer you could win a CD. God help them, as that's not very creative at all. ;)


Backlash in Australia over Coke Zero campaign

Bannerblog is covering the story of Coca-Cola's launch of Coke Zero in the Australian market.

Coke formed an action group called 'The Zero Movement' complete with a blog and manifesto, which has raised the ire of internet users.

The result? A group of users have registered a renegade website, and used it to spread their own beliefs.


Could Frank Lowe's new advertising agency be on TV?

It's not unusual for an ad agency to end up on the other side of the camera. In Feb of last year BBC2 aired Inside Saatchi & Saatchi London, showing how they made an advertising campaign. The year before there was the 70s themed advertising reality show as well.

This week, Stefano Hatfield's "On Advertising" column brings up about rumors of Frank Lowe's new start-up being approached by a reality TV crew to follow their first steps into the ad world.

Hatfield isn't keen on the idea.