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Adland's adnews

 
 

Multicultural ad pros are in demand, presenting unique recruiting challenges

With multicultural marketing becoming ever more prevalent, agencies are on the prowl for the best talent around. But agencies are also insistent on a level of authenticity, which can bring up delicate issues.

"In a consumer-focused business like advertising, diversity and demographic expertise matter," said Raquel Sanabia, Multicultural Recruiter at Talent Zoo, an Atlanta-based advertising and marketing recruitment firm.

Adland: 
 

Bars a plenty for mobile phone companies

This badlander is a confusing story. Bars seem to be a very common theme in mobile communications. And there's evidence that either these ads are all being influenced by one international company, GSM, or if Cingular and Telefonica are just copying concepts.

Read on for more...

Badland: 
 

Ad Trophies - Send an award to someone who needs it

This is a hoot! adtrophies.com lets you build and send an award to that special someone... A suitable award like the PR Slut award, the Bold Ego award, and the ever popular most-killed-ideas-award. The spinless award is sweet too. So award that special someone in a cubicle near you!

Adland: 
 

Citroen CV2 - dancing citroen spoof

Alex Mallinson over at X-bam illustration decided one day to mock that dancing Citroen ad and got busy. In five days he managed to create the bulk of it all, 16 hours of car/robot construction, another 16 hours animating that, 8 hours creating the carpark and then set it to render which took 8 days. So, in less than two weeks he managed to make this film, which mocks the original quite well.

The original Citroen "transform".

Badland: 
Adland: 
 

Trigema - "Made in Burladingen"

Trigema, Germany's largest t-shirt and tennis clothing producer is running an adamant anti-globalization spot on German television featuring a talking chimpanzee. The chimp assures us that Trigema products are made in Germany, by Germans and that the 1,200 Germans working at the Trigema factory in the German town of Burladingen are "safe" as their jobs will be kept in - of course - Germany.
Now the fact that it's a chimp giving this "ein Volk" pitch may lead you to believe that this spot is a parody of sorts. Not so.

Adland: 
 

Unilever takes Axe to the web and wants to stay there.

Unilever, owner of Axe brand, are trying to keep their brand top of mind with young lads in the united states by sending fictional characters Evan and Gareth out to try out score-lines on unsuspecting babes. Evan and Gareth 'videoblog' their adventures and the idea is that hopefully this whole thing will go viral, alas, it hasn't yet. It's been seeded on heavy.com and has a seven linkbacks according to technorati so far.


Some of the films are funny, like when Gareth tries the pick-up method he calls "love song" by singing HEY THERE BEAUTYQUEEN at the top of his lungs.
If this universe seems a little different than the recent Axe print ads in South Africa with older women predators and the Dance Club kidnap stunt, it's because it is. Even in the states Axe has been all about "one whiff drives women mad" as they launched with the commercials where a woman was ravishing a store mannequin back in 2002. (read more...)

Adland: 
 

Pencils handed out last night at One Show - UPDATED

Last night at Jazz at Lincon Center in the Time Warner Center, The One Club held the 30th One Show. The agencies receiving who received the most awards were: the TBWA network with 14 Pencils; Ogilvy & Mather Worldwide with nine; and DDB Worldwide with eight Pencils. One Show Interactive awarded 12 Pencils to Crispin Porter + Bogusky for clients such as Burger King, MINI and Virgin Atlantic Airways. The Ogilvy network had four Pencils in One Show Interactive. Goodby, Silverstein & Partners was awarded four Pencils for clients including Hewlett-Packard and Saturn. And for the first time, a Gold-winning entry from the Middle East took top honors. Tonic Communications, based in Dubai, United Arab Emirates, was lauded for its print spread for Sony, entitled "Paperclip".

Read on for the winners!

Adland: 
 

More Anti-doping from the One Show.

When fellow adgrunt ernieschenck gave us all a sneak preview way back in April, he enticed us with the headline Performance Enhancing Drugs Rear Their Head At The One Show and linked to the film with Kevin Roddy. Sadly, adgrunts seemed to find this film about as much fun as watching paint dry. Well, the One Show Anti Doping campaign has more than one film, there's also an interview with Paul Capelli, founder of the ad store, and a news report scene 'live' from the court house. Bore your way through them at your leisure.

Adland: 
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