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One Second breath fresheners one second advert

AdAge reports that Belgian ad agency Duval Guillaume is launching a new breath freshener with one one-second ads. See the one second ad here.

The breathmints name is "One Second", and the tiny ad is a basic product demonstration, a woman plops the gel-mint on her tongue, followed by a product shot as the product name is being whispered: "One Second".

"Since One Second is a small company with big ambitions, DGA had to think of a way to create rumor around the new product without it costing a lot," said Katia Strauwen, an account director at the agency. "So we decided to make the fastest, shortest commercial ever."
Except it isn't the fastest or shortest ad ever or even by a long shot. You knew I'd say that right? ;)
Back in 1993 the Guniess book of Records aired the world shortest ad, which was one second. These days, if you want to get into the Guniess book of Records you need to beat the more recent record holder Tharanga Ramanayake who created a campaign with 12 different versions of ads for MuchMusic, all only 1/60 of a second, or half a frame long that aired in 2002. The previous record holder was a feature film in comparison, it was 4 frames long and aired on KING-TV's Evening Magazine (USA) on November 29, 1993 and advertised Bon Marche's Frango sweets.


Guniess book of Records - worlds shortest ad - (1993) 0:01 (USA)

Adland: 
 

One of the most recycled non-profit adverts?

Seven years ago, this Rude Food film made the rounds. Orginially it was called "Hot Dinner". Now, the Vegetarian Society is using it, again, as a viral to promote National Vegetarian Week in the UK. An April 1st press release from the group claims that "members of The Vegetarian Society are up in arms after discovering that the long established charity is secretly promoting pornographic material under the guise of National Vegetarian Week."

In it, a spokesperson for The Vegetarian Society was quoted as saying:

“ We are deeply sorry for causing offence to any of our members. Unfortunately the link was sent out to a few people by accident, we are investigating an internal leak as we had planned to use the film as a bit of fun for our staff in celebration of National Vegetarian Week. Now that the website is in the public domain we can only say that we hope that there are other vegetarians out there that actually enjoy this sort of thing.”

Leaked? Yeah years ago.

Read on for more...

Adland: 
 

Bloggforum 2.0 Stockholm

It's not like me, but next week I'll not only attend the Bloggforum 2.0 in Stockholm on Saturday the 28th of May, but I'll also be talking about blogging blogedi-blog-blog and advertising in a panel called "Blogs for companies and marketing" between 15.00 and 15.45. In the flesh! Away from a keyboard and everything (actually that's not true I'll bring my handheld. Can't win it all baby.).

Adland: 
 

Barbie Modern Circle - Ken, Art Director

As Claymore so aptly put it: wtf!?
Introducing, Ken the art Director - complete with faux leather jacket, turtleneck, highlighted hair, black jeans and a pleather portfolio.
"1 Modern Circle Ken doll is a passionate artist, and his style reflects his line of work." If he could speak he'd be saying things like; "I wanted to juxtapose the crudeness of the coffee stain to the elegance of the font" to cover up when he spilled on a mockup, "Where's my ≠%# spraymount!?", and "math is hard" whenever he layouts a press ad.

Adland: 
 

Contagious Media Showdown competition

Showdown contagius media showdown is sortof a viral award, except it doesn't suck. Entries may not be paid work, like those virals advertising a commercial product, or promoted with bots, text ads or seeded at seeding places, like Kontraband. The work has to spread on merit alone, and on the Showdown Ranking page you can see what is rising to the top.

Webhead injokes like the magazine Blogebrity is neck to neck with the apple + blogger switch AutoBlogger.net. AutoBlogger integrates seamlessly into your journaling software, allowing a busy writer to do things that other internet nerds only dream about. Go out on dates. Take an extended vacation. Turn off your computer for a few hours and spend a lazy weekend just sipping lemonade in your back yard. Followed by Crying While Eating

What he's eating:
Double-chocolate milano cookies

What he's crying about:
Sex will never be that good again


Go down the list, you're bound to find something that amuses you. Or not. The Grand Prize in this competition is 2000 US Dollars.
Adland: 
 

Getting fired for using the wrong brand.

Man fired for drinking the 'wrong' beer. Ross Hopkins, former supervisor at the Budweiser distributorship American Eagle claims he was fired for drinking the wrong beer after work. He was fired after the son-in-law of the distributorship owner saw him drinking Coors in a Greeley bar.
The court filing does not directly challenge Hopkins' claim that he was fired, at least in part, for drinking Coors in public.
Not the first time something like this happened, mind you.

Adland: 
 

Resumé reports on Hardly Legal, quoting adgrunts

Hardly Legal the CP&B stunt to gain more fame for the Young Guns awards had a mixed reception here at Adland, to put it mildly. What's fun is that the adgrunts comments have been read and noted by the Swedish tradepress. Wehey!

"Comments on the site Ad-rag point out that CP&B have done the fake-porn idea before, for both Mini and Virgin Mobile."

 

Adult Swim's unique approach to bumper ads

Back in September 2001, Cartoon Network (owned by Time Warner) started Adult Swim as a Sunday night program block. It has since expanded into a six night block from 11pm to 6am. When they began, ads were totally inappropriate for their audience (they have a warning that goes up every hour that viewers should be over the age fo 14) for things like diapers, kids toys and other advertisers that would normally be seen during Cartoon Network's regular programming.

Filled with adult cartoons like Futurama, Family Guy, Harvey Birdman - Attorney at Law, SeaLab 2021 and good dose of anime, Adult Swim has taken over the ratings for their time block for basic cable with the highly coveted 18-34 year old male audience. Ads now reflect this older demo.

But even more interestingly is how Adult Swim uses their bumpers to incorporate advertisements.

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