A rather tame viral is being promoted all cloak and dagger style right now, dubbed real estate karate it's message is that the Village voice has something for everyone. Yeah, you can see the tired twist come charging at you.
No don't worry kids, it's not one of my difficult quizzes, but someone elses. ;) This one is created by Leslie Savan, author of "Slam Dunks and No-Brainers: Language in Your Life, the Media, Business, Politics, and, Like, Whatever"
C|net reports on Spot Runner, a place where cookie-cutter commercials can be found for cheap, for as little as $500. "Spot Runner lets advertisers select a generic commercial from its library, personalize the ads and target customers by demographics, networks and neighborhoods."
Yesterday Wieden and Kennedy, London unleashed a new Honda ad on the world. In the 120 second ad a 60-person choir vocalises what it's like to drive a Honda.
super adgrunts see it here.
Kim Papworth, creative director at Wieden + Kennedy London explains the brief: "Honda’s new Civic is all about driving feeling. Music is all about feeling. So we thought having a choir "singing" driving could be amazingly powerful and emotional. The aim of the commercial was to find a way of expressing the human experience of driving - not just the big, fast, powerful sounds but also the more subtle sounds of driving - the sound of an electric window closing or a Biro rolling across the dashboard. The sort of moments that never get spoken about but that everyone feels."