Adland's adnews


Listerine goes after Crest for false claims

Yesterday the makers of Listerine sued the makers of Crest Pro Health mouthwash for false claims. They might not have put words in their mouths, but according to the lawsuit between Pfizer and P&G, the 269 dentists who partook in a survey for P&Gs Crest Pro Health which resulted in the claim that claim that four out of five dentists would recommend the product were paid $75 for participating.

"P&G's false and misleading claims concerning Crest Pro-Health cause a substantial number of consumers to believe that this product is recommended by the vast majority of dentists - which is false - and that these dentists are recommending it for specific product-related reasons - which also is false," the lawsuit filed in U.S. District Court in Manhattan, said.

Pfizer is seeking all of P&G's profits made from the advertising claim.
Superadgrunts, check out the ad inside.


Taxi and Reginald Pike tickle funny bones

A new campaign created by Taxi toronto and shot by Brian Lee Hughes of Reginald Pike takes a serious look at comedy films for the The World of Comedy International Film Festival. (links inside)


Blogs are like soap bubbles - Kom Nærmare TDC (Danish)

Blogs are like soap bubbles.
In the TDC magazine "Kom nærmare" there is a long feature about blogs and in it, yours truly is quoted - my quote even gets the big blue font signed "Åsk Wäppling".
Useless trivia: the baby in the bottom right bubble is my daughter. ;)

Select bits translated: Q: How do you see the future of weblogs?


Troika Design Group Creates Inviting Image Campaign for Fine Living

This past December, Troika Design Group spent a beautiful 75-degree afternoon directing the latest live-action image campaign for FINE Living network.
Troika wanted to help FINE Living convey that its programming, which provides viewers with tips for enjoying the best experiences life has to offer, including food, wine, home design and travel, speaks to everyone.


Overheard over the email wires

Perhaps I'm evil to laugh this hard at a snappy comeback, but top adgrunt Leslieburns of Burns auto parts (#) has had a recent funny exchange with someone who wished to align themselves with Burns' good name. Names changed to protect the guilty.
(Read more - all inside)


Virgin music "spot the song title" commercial

Remember that Virgin viral game? Well, now there's the commercial. Ground zero hired NATL tv to animate their way through upwards of fifty song titles from the last half-century. Can you spot them all?

Spoilers inside!

Go directly to the ad here, without reading spoilers!


Miami knocks on your door

Miami ad agency has created a guerrilla campaign for "Hyresgästföreningen" (the group for people who rent homes) in Sweden. The goal of the campaign is to make people understand the value of the rented homes, and that the suggested "market value rents" that some want to implement could make their homes a lot more expensive. This being an election year and that being a classic hot button issue, the campaign is well timed.


Saatchi copies Saatchi - again!?

We've all see Saatchi copies Saatchi? Where Sunny D and Verve both caught the sun.