Adland's adnews


XM Free No More

XM Radio can no longer tout itself as "ad-free".

According to published media reports, an arbitration panel has ordered XM to inject commercials into some of its ad-free music channels.

Australia's tourism ad restricted for "bloody" in UK

The end of last month we reported on Australia's new tourism campaign featuring the tagline, "Where the bloody hell are you?". Now the UK's Broadcast Advertising Clearance Centre has restricted the ad.

"How anyone can take offence at a beautiful girl in a bikini on a sunny beach inviting them to visit Down Under is a mystery to me," Federal Tourism Minister Fran Bailey said.
Tourism Australia managing director Scott Morrison said the ban, which applied only to the use of the word "bloody" on commercial television, was "a marketer's dream."

"We would have preferred the ad to run the way we first made it, but we can still run it the way it is cut now, which says 'Where the hell are you?'," Mr Morrison said. "It is not as if it is not going to be shown on UK television. It will be shown. It will just have that slight adjustment to it. It will be run in its original format on the internet, in cinemas and everywhere else."


Mary Woodbridge viral for Mammut

Who would have thought using a little old English lady as part of a viral campaign for an outdoor sporting goods company would work as well as the Mary Woodbridge campaign has for Mammut. Spillmann/Felser/Leo Burnett in Zurich Switzerland is the agency behind the campaign which started as a viral in December of 2005. The center of the campaign is an 85-year old woman who had bought herself a Mammut jacket and suddenly found herself wanting to conquer Mount Everest with her dachshund Daisy.


72andSunny's Glenn Cole Directs Music Video for Junkie XL

Glenn Cole, creative director of Los Angeles ad shop 72andSunny, has teamed up with international electronic artist and producer Junkie XL on a promo for the track "Today," from the forthcoming album of the same name. Cole directed the video, which was conceived together with 72andSunny writer Jason Norcross.

This has proven to be a very hairy pairing .....


Cool Concept: bannerSites

Since the beginning of Internet time, banner ads have run atop and alongside destination websites. But recently, banner ads are evolving, and becoming actual
destinations for web surfers. Below is a unique campaign by AgencyNet, a niche interactive firm based in Fort Lauderdale, Florida which illustrates the

"Footballers Wive$" is one of BBCA's hottest shows. After airing its first two seasons, the network wanted new viewers to tune-in to the show. They needed to
make potential new viewers feel like they "didn't miss too much" during the previous seasons to start watching. Before launching the third season on February
19th, the network looked to creative company AgencyNet to provide an interactive solution to drive tune-in.
Using a technology called PointRoll, AgencyNet was able to turn a standard banner ad into a fully interactive Web experience dubbed "bannerSites." By scrolling
over the ads, viewers were able to watch more than 11 minutes of customized video content on any of the six principal characters.

Check out the campaign at AgencyNet's own website..


Germs Attacks Sexist Holden Ad

From a story running in The Sydney Morning Herald:

THE feminist Germaine Greer is outraged by an ad Holden is running for its Four-Wheel Drive which depicts a woman asking her partner about his fantasies before he drifts off on a daydream about "doing daring things in a four-wheel drive" with another sheila by his side.

"Now my question to you women is why have you allowed this to happen?" she said at an International Women's Day function on the Gold Coast.

"Why haven't plate-glass windows in Holden showrooms been exploding all over Australia?

"How much humiliation are you women up for? I promise you, they wouldn't dare do it in Europe - they wouldn't dare."

Holden said they haven't been hit with any complaints . They say the offending ad. had been tested on a group of female Holden employees before going to air.

Geez...I dunno Germs...i think you've just handed Holden a whole heap of free publicity. And I can't see my countrywomen smashing plate-glass windows all over Australia - they're probably all down the beach. In their four-wheel drives. You're out of touch love - no-one gives a bugger about this.

TTR2 gets facelift!

The winner of the battle of the ad blogs category "best Viral Blog 2006" TTR2 has re-branded and rolled out a completely new site which now features iPod video downloads amongst it's new offerings.


Adidas Announced as Cannes 2006 Advertiser of the Year

Cannes is about 3 months away, but today they have annouced Advertiser of the Year.