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Reebok adds more stars to "I Am What I Am"

Reebok, known lately as RBK, is adding more star power to their "I Am What I Am" campaign, created by New York advertising agency mcgarrybowen. Monday they announced they will be adding actors Christina Ricci and John Leguizamo, Boston Red Sox pitcher Curt Schilling, and NFL Philadelphia Eagles quarterback Donovan McNabb to their campaign.

The "I Am What I Am" is the company's largest advertising spend in nearly a decade. The concept behind the campaign is to encourage young people to embrace their own individuality by celebrating their contemporary heroes including music icons, athletes and entertainers.

Adland: 
 

Not another online auction

Auctioning off more than your old items is nothing new. Just recently there was the Tag auction for a date with Carmen Electra, creatives for sale, and all those forehead and bump ad space.

Adland: 
 

Speak up series of Design Thinking essays.

Over at Speak Up Anna Addison has taken the opportunity to do so and writes an essay called "If you're Bad we're Going to McDonalds." which mulls on the topic of the explosive rise in child obesity and designers responsibility in it all. The essay is part of a series by Portfolio Center students who took part in Bryony's long-distance Design Thinking class during the quarter of winter 2005. Another essay in this series is Marissa Kraxberger's Designing for Deception. Have a look.

Adland: 
 

The ad embraced by Adbusters

The current issue of Adbusters (May/June '05) will surprise some readers. For their own reasons the editors have smiled upon our little company and have run - for free - an ad of ours that they had seen earlier in another publication.

Why this dramatic exception to their core anti-advertising mission and no ads policy? When we asked they told us they like what we do and how we do it. Simple as that. (For the record, Adbusters categorically still does not accept paid advertising.) I think this is an interesting twist on what is happening more broadly on the front where Adbusters, and other such activists work.

Adland: 
 

Careerbuilder.com first to buy for Super Bowl 2006

Just three months after this year's Super Bowl, ad space is already being purchased. Yesterday, Careerbuilder.com announced they have lined up airtime for Super Bowl XL.

Adland: 
 

We're more creative when we lie down.

Science now has an explanation to why Michelangelo's Sistine Chapel is so awesome, any why hookers can come up with so many interesting tricks... Apparently we are more creative when we lie down. This all has to do with something called noradrenaline, which is believed to impair creative thinking, less noradrenaline is released when we lie down. Quick everybody request a nice recliner for your office! It's vital for your creative output.
Discovery writes:

Lipnicki said there is historical evidence for his finding in the case of the Greek mathematician Archimedes, who worked out while lying in his bath that the amount of water that overflowed his tub was proportional to the amount of his body that was submerged.
The observation became known as Archimedes' principle, or the principle that an object immersed in a fluid experiences a buoyant force equal in magnitude to the force of gravity on the displaced fluid.
Professor of medieval history Donnchadh O'Corrain of University College Cork said medieval Irish poets also composed their complicated court poetry while lying flat on a couch in a darkened room.
Adland: 
 

The London Police Mural, before Springer & Jacoby painted over it.

Ah, remember that London Police mural we spoke of only yesterday? Well, thanks to happy 180:er Mark Kenny we have a picture of what it once looked like before Springer & Jacoby moved in and made it all go away with a few buckets of standard white paint.

A moment of silence, please.

Adland: 
 

Virtual Bartender 1, and 2 and now 3.

Woopsie, looks like the ever-so popular Virtual Bartender Chicks (and version number two) from beer.com have been re-done by Bavaria beer in Brazil (say that ten times fast after drinking ten of them).
To view the Brazilian version, hop in to their site and click the babe on the top, leave your 'name' and 'email' and choose where you live from a drop-down menu. Then off you go.

Badland: 
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