Axe has started a campaign for their Axe Unlimited with some new tv commercials and a couple online components. The new TV spot leads to www.mojomastergame.com, which is a Sim-like game.
The "major features" of the game according to the site:
* Create your Mojo Master persona and build him up with new clothes, bling, and a repertoire of moves to play on the ladies.
* Collect hundreds of moves, some more rare and powerful than others.