The LATimes(reg. req.) reports that Johnathan S. Adelstein, a member of the Federal Communications Commission, has asked the agency to investigate hidden advertising also commonly known as product placements.
Adelstein criticized specific on-air personalities touting products without divulging that they are paid endorsers as well as criticizing the lack of full disclosure in the pay-for-plugs proliferating in scripted and reality TV.
In an effort to raise the individual American's awareness of and interest in advertising, the National Advertising Board launched a $32-million "Advertising: Get The Message!" campaign in major markets across the country Monday.
"From lifesaving drugs to new diet beverages, advertising keeps you informed about the products and services you want to buy," a spokeswoman said in a 30-second spot titled "Keep An Eye Out For Ads." "But advertising can't work for you if you don't pay attention!"
The commercials, in heavy rotation on network and cable television, end with a helpful tip for viewers: "To get messages from advertisers in your area, open up your local newspaper, turn on your radio, or continue to watch this channel."
We weren't kidding when we said award show season was in full swing. On Tuesday night, the Outdoor Advertising Association of America's 63rd OBIE Awards were held in Chicago at the Chicago Hilton Hotel. This year Peterson Milla Hooks took home the Best in Show for their work for Target.
Last night, four Black Pencils (Gold) were handed out at the 43rd D&AD Awards. Two went to Honda Diesel "Grr" - one for Use of Music and the other for Television Commerical. The other two Black Pencils went to Channel 4 won for Brand Identity and the Millau Viaduct for Environmental Design & Architecture. Out of 14,000 entries, 60 won Silver Awards. Winners will be on display at Old Billingsgate June 28th-29th from 12-8pm. So if you're in London, go check it out.