The Hunt for the EyeDolls was created to spread awareness and heavily hype the Video Music Awards Japan 2005. To do this, we created a scavenger hunt all over Tokyo where interested fans are to seek and discover EyeDolls. Each EyeDoll is a free ticket to the MTV Video Music Awards Japan 2005 and each EyeDoll has additional prizes depending on its color. The most special EyeDoll is silver, and this one gives the lucky finder a walk on the Red Carpet with all the music stars at the Video Music Awards on May 29th. Other prizes include iPod shuffles, CD's from Tower Records and Tommy Hilfiger apparel.