Will the subservient chicken appear in his own version of Days of our lives? Aye, maybe, as Fox Television has signed a deal with Crispin Porter + Bogusky for new programme ideas.
"CP+B is universally recognized for its cutting edge campaigns and highly successful approach to branded content," explained FtvS president Angela Shapiro-Mathes, " unique creativity and out-of-the-box thinking will complement our development across all media."
"Our goal is to create franchises and find innovative ways of reaching the audience," she added. "To do that, we're bringing in the most talented people we can identify from all over the world. The relationship with CP+B underscores our commitment to reach out into varied arenas to effectively execute that strategy."
sidenote: Joroen Bakker former CD at FHV/BBDO Amsterdam back in 1997 is probably green with envy now as he was really keen on a such a deal back then and pep-talked the creative department with it constantly, before leaving BBDO to start his own thing called "Only". Afaik, he has yet to score such a contract.