Adage has their preliminary list of who's advertising in Super Bowl XL up.
The Usual Suspects, back again:
Anheuser-Busch, with the largest number (as usual) of spots has 10 again this year throughout the game by a variety of agencies (again, as usual)
Last year's spots: Skydiver, Island Fantasy, Picture Phone, Donkey look what you started, Cockatoo, Heros Salute/Thank You, Pucker Up, and Cedric Designated Driver
Pepsi-Cola Co. has bought a total fo four 30-second spots, with at least one for Diet Pepsi. Ad agency for Diet Pepsi is DDB, New York
Last year's spots: Diet Pepsi Truck, Guy Watcher, Bottle Songs, and Rich Girl