Adland's adnews


Correction fluid ads that never were

Three ads from Chile advertising correction fluid in a manner not consistent with the brand were previously posted on Adland. Both the client and now the ad agency credited have contacted us about the ads. The agency explains:

The story is that this material was inside the agency, as many other ideas, on a private basis, waiting for an internal analysis before even show it to , our international client. It has never been published or showed before. And it was not supposed to be shown to anybody yet. But somebody inside the agency, wrongly, thought it was ready to posted in the net and did it.
As you can see, we ask for your understanding and help in this situation.

On the ad agencies kind request we've removed their name and he brand names everywhere, but we will not remove the ads that now carry pixellated trademarks and are marked "spec work" for clarification. It would be pointless to delete a post here when thousands of caches have already seen it and it might even make things worse.

How to manage and measure the word of mouth revolution

An article by Justin Kirby over at suggests how to manage and measure the word of mouth revolution. Not the easiest thing in the world.

Connected marketing is not about control; it is about management. And you cannot manage what you cannot measure.
However, looking at the wide range of connected marketing experiences and approaches in the connected marketing toolbox, you can see that we are not comparing apples with apples. So we cannot apply the same set of standards of measurement to, for example, an overtly branded marketing message that spreads virally, and to the use of a product referral agent whose motivation is ambiguous (i.e., it could be spontaneous or the result of incentives).

Spec 'design' competitions listed under 'things that suck' on Designers who blog

The blog Things that suck touches on the design industry, politics, and American life in general.

It's perfect timing really, as just this week I came across an announcement (thanks Ronnie) concerning what I have on my own list of 'Things that suck' - unethical spec competitions.

The United Way Logo Contest for Toronto is, in my opinion, a spec contest.
(more inside)


Saatchi & Saatchi Canada makes film short for Toyota

Toyota Canada Inc. will make advertising history on March 5 when it broadcasts a special two-minute short film during the Academy Awards on CTV to introduce Canadians to the new 2007 Toyota Camry.

The spot was produced for Toyota Canada by Saatchi and Saatchi Canada. The director of photography for the spot is Oscar-nominated Dante Spinotti.

The ad will be available for online viewing March 5, 2006 at 8pm at
Read on for stills from the short film.


Battlefield2 trailer homage to Sony Bravia balls

In the "bound to happen" category, homages to Sony's balls (hehe, I said "balls") have appeared on the web. In the off the wall category Snoken Productions called all their gameskilled mates together and directed a Mine2 gameversion of balls. Brilliant.

Link to video


Shark Bait game from Moroch Partners for McD's

Dallas-based Moroch Partners launched a bilingual, interactive gaming site for McDonald's centering on the Filet-O-Fish and Double Filet-O-Fish sandwiches today.

The online game, titled "Shark Bait," is part of an integrated campaign to remind consumers about the year-round availability of the Filet-O-Fish Sandwich and the limited edition Double Filet-O-Fish Sandwich. The campaign includes Spanish and English language television and radio spots, rich-media banner ads, outdoor and point-of-purchase displays.


86 the onions hires fresh blood

Brand communications agency 86 the onions received a makeover this month after founder/creative director Chad Rea went on a post-Christmas shopping frenzy, bringing home new blood in the form of Hunter Fine, Steve Porcaro, Ely Kim, and Charlie Hilton. None are sure how they ended up at the Venice-based agency but one source believes the recruitment may have been alcohol-induced. (more inside)


Microsoft redesigns the ipod packaging

Well, they didn't really but the million papercuts film here is hee-larious to all who have ever experienced clients that dabble... a lot.