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Toyota and General Motors Corp. in for Super Bowl XL

Toyota will be airing a :30 bilingual spot during Super Bowl XL, featuring its new 2007 hybrid Camry. The commercial aims to tug at heart strings through good old fashioned emotion and is the first bilingual ad from the automaker.

A Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish. "Because I'm always thinking of your future," the father says, explaining why he learned English -- and why he bought a hybrid.

And yesterday, General Motors Corp announced they are running a :60 spot to introduce their Cadillac 2007 Escalade Sport Utility. The commercial, created by Leo Burnett, Detriot will feature 8 supermodels and reveal the car using a fashion show concept.

Also related: Advertisers line up for Super Bowl XL

 

Ad creep documented at Adscape

AdScape is a web-based project investigating ad creep in public spaces and how ads reflect the socioeconomic environments in which they are displayed, created by Parsons student Alexis Lloyd.

Alexis has walked around East Harlem, SoHo and the upper east side documenting the advertising smog . One could plot some pretty graphs with all this data, and here you can see just how many ads everyone can see each day, even if they never turn on their television, or read newspapers and magazines.

All these ads are traditional media. Shop window signs, flyers and guerrilla marketing stunts not counted in this project.

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First jesus related ad bannage of the year

The first ad victim of the ban-hammer is rather tame, but bound to offend someone in "80% Catholic" Lithuania.

Beer-brewing company Kalnapilio-Tauro Grupe have been "condemned" by the Catholic Church in Lithuania, as Kalnapilio-Tauro used an image of Jesus Christ wearing headphones to advertise its beer. "Many believers are hurt and outraged that the Saviour's image... was used for advertising beer," said Archibishop Sigitas Tamkevicius in a statement. "The use of Catholic symbols for commercial purposes and especially for advertising alcoholic beverages is absolutely unjustifiable." Why the headphones? Well, if you bought a beer you could win a CD. God help them, as that's not very creative at all. ;)

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Backlash in Australia over Coke Zero campaign

Bannerblog is covering the story of Coca-Cola's launch of Coke Zero in the Australian market.

Coke formed an action group called 'The Zero Movement' complete with a blog and manifesto, which has raised the ire of internet users.

The result? A group of users have registered a renegade website, and used it to spread their own beliefs.

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Could Frank Lowe's new advertising agency be on TV?

It's not unusual for an ad agency to end up on the other side of the camera. In Feb of last year BBC2 aired Inside Saatchi & Saatchi London, showing how they made an advertising campaign. The year before there was the 70s themed advertising reality show as well.

This week, Stefano Hatfield's "On Advertising" column brings up about rumors of Frank Lowe's new start-up being approached by a reality TV crew to follow their first steps into the ad world.

Hatfield isn't keen on the idea.

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Redirecting agency homepages due to lost bet

We searched, and can't find it in the Chicago Sun Times on the web, but Room 116, tells the story which explains that the current state of Hadrian's Wall ad agency website is all due to a lost bet to Boone Oakley.

Seems Kevin Lynch the Bears fan bet David Oakley the Panthers fan that if the Panthers win, the Hadrian's Wall website will inform its visitors that BooneOakley is a much better agency and leave it up for a week. If the Bears win the opposite would be done.

Unlucky for Kevin Lynch, the Panthers did win. Check the Hadrian's Wall site

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Apple caught copying again?

Once it's a coincidence, twice it might be something else.

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