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Irish agency "rapped" for misleading radio ad

The Belfast Telegraph reports that in a radio ad for AV Browne, they claimed themselves to be "Northern Ireland's most effective advertising agency". Rivalry agency LyleBailie International made a complaint to the ASA.

AV Browne defended its radio claim, pointing to effectiveness awards it had received from the Institute of Practitioners in Advertising (IPA).

LyleBailie retorted, highlighting its awards tally from a number of bodies, including the IPA and the Institute of Advertising Practitioners in Ireland.

In a ruling issued today, the ASA stated that the basis for AV Browne's "most effective" claim should have been included in the radio advert.

While recognising that the IPA awards are well-respected in the industry, the authority said: "Because effectiveness could be measured in a number of different ways and the ad did not make clear the basis on which AV Browne were claiming to be the most effective, we considered the ad was misleading," it stated.

David Lyle, chief executive of LyleBailie has called for an apology from not only AV Browne but also the radio station, U105, which aired the spot.

Adland: 
 

Cesar vs. Shaggy Dog

Advertising's going to the dogs and this badlander proves it.

Badland: 
 

Fake vw gti fast on ebay

There's a fake fast on ebay offered by some guy in new york. He says it's a prototype. Check it out and pay me money.

Adland: 
 

Kites in the sky, with adverts....

We've all known that you can advertise on most anything - the moon even, if you are to believe some nutty ideas - the beach, on most foods like eggs and pizza crust. Well, now you can advertise in the sky to match the sand-ads that your target market is messing up by walking on it. Kite ads are born. It was bound to happen.

Adland: 
 

Ever been pissed off by your car keys?

Renault launched a new web ad for the promotion of its New Mégane. The ad shot in the snowy Vosges Mountains showcases the hands free card of the new model in a stunning and humorous manner. In additional to other online and offline devices through this funny web ad, Publicis Net Paris intends to conduct a 360 degree campaign for the promotion of New Mégane as well as to generate word-of-mouth around the brand.

Click on the image below to go to Renault's site and view the spot.

Adland: 
 

Tooheys "Catapult" into viral

Last week Saatchi launched a viral effort for Tooheys New at ForTheLoveOfBeer. Yesterday it made it's debut on television.

Some might think of Carlton's Big Ad, as the scale of this commerical is somewhat similar. But Lion Nathan, makers of Tooheys, says the new spot was in planning through Saatchi & Saatchi, as far back as last April, months before the launch of Carlton's Big Ad of last July.

David Nobay, Saatchi's executive creative director, says: "We had three big ideas to come of that and we really had to think about which one we were doing first. This has really informed our work and given us a great creative platform."

See it here.

Adland: 
 

Volkswagen fast GTI "collectible" already on eBay

Say what you want about crispin' but they sure seem to follow the motto "If it ain't broke, don't fix it". Yet again, one of their 'quirky' little commercial characters has shown up on eBay right about the time that the ads air. This time it's the little "fast" thingie from the Volkswagen GTI commercials. Check out the eBay search for Volkswagen GTI fast collectible.

The ads by the way, are here, naturally.

Adland: 
 

Groovecutters accuse French Connection/BMB of ripping off video

Oh no, not again! It seems that the band Groovecutters, is accusing French Connection and its advertising agency Beattie McGuinness Bungay of 'ripping off' their music video for their Kung-fu lesbian TV/Cinema ad that starting airing in the UK on Sunday and made headlines because of the number of complaints it had received.

Kev Keane, one of Groovecutters, said: "It's such a rip-off. I am not even sure if FCUK know how much of a copy it is. Would they have approved it if they knew it was not specially created for them to spearhead their £2m campaign.

"It just makes me laugh that something that was created for our track has been changed into something that symbolizes French Connection's latest corporate message."

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