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Miller rebrands MGD

In an effort to reverse MGD's sales slump, Miller is overhauling the Genuine Draft and Genuine Draft Light brands with new advertising, packaging, and logo.

Genuine Draft and Genuine Draft Light are being marketed as having "mainstream sophistication," said Terry Haley, Genuine Draft brand manager. The campaign will feature the tag line: "Beer. Grown Up."

The campaign will target consumers who have "come of age" through various milestones in their lives. The group is somewhat older than the usual target market and largely has been ignored by major brewers, Haley said.

"We've defined a new consumer," he said.

Brewers have ignored beer drinkers who "don't fit into the traditional marketing box," Haley said.

A teaser campaign began in mid-November. February will see a "bridge" campaign before the full-fledged campaign aimed at rebranding MGD launches March 1.

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Will tattoo myself for food!

Pat Lean thinks she's onto a brilliant strategy - she'll tattoo her favorite vendors onto herself and get free stuff and the ink paid for. She just got Pizza Shuttle's logo inked onto her arm according to Pizza Marketing Quarterly (yes there is such a mag) - and for her bravery under the needle she got the ink paid and free pizza once a month. What a deal!

says she would like to get more tattoos advertising for local businesses like Harley-Davidson and Miller Brewing.

- might she a bike and beer for life out of that?
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Jeep - there is only.. two?

With the advent of google video, it was ripe to be a place for people to upload their spec work. Take for example this Jeep spot where Directors Casper Frank & Talia Raine seem to be under the impression that crap suspension is a selling point. Steve tipped us to the "sexist, mysogonistic and objectifying...but.." spot. Yes, some of you will find it funny - but I think we all agree it's not a good ad for Jeep. The tagline seems to be selling the other stars in the picture.

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Promoters for Travelocity wear nothing but red hat

Over New Years, Travelocity ran their "Red Hat" Promotion, which rewarded folks for showing up at Times Square in Red Hats (like their spokegnome) or throwing their own Red Hat Party. Adage has a picture of their promotion team in nothing but their skivvies, or so it seems at a distance. A bit cold this year in NYC to really go out in the buff (although most likely the client wouldn't have approved nude folk handing out flyers, even if they could have evaded arrest by the cops.) It's just another attempt to get in on the trend of streakers in advertising.

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Unfortunate moments in online advertising

BannerBlog has captured an example of when online advertising creative mixes with a news story in the worst possible context.

Click here to see screenshots of the incident.

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Top 40 Super Bowl commercials of all time

Even though ABC will be airing the Super Bowl, CBS will still get to air some Super Bowl spots. Albiet old ones.

 

Levi's to make iPodified jeans

Red Herring reports that Levi's will be making ipodified jeans - with special pockets for a docking cradle, a joystick remote control

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Toyota, Volkswagen & now Ikea

The same idea sells two different cars on two sides of the pond. American Toyota versus British Volkswagen - now updated with a cherry Canadian Ikea on top. Bo-yah!

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