Remember POZZ the French viral ad agency who wanted to sell a viral campaign on Ebay last year? Someone actually bought it. Well, now they've created a campaign for Firefox over at funnyfox.org, and these films received 300,000 views in the first day they say. The films are predicatble, boring, pointless and not very 'viral' in the sense that I wouldn't pass it on to anyone. Notfunnyfox.org?
When a documentary on BBC2 called "Inside Saatchi and Saatchi" revealed that the stencils appearing all over London were really an advertising campaign created by hip creatives the backlash didn't take long. When the 'Brazilian Jesus' appeared on the Woostercollective street art website, other street art fans to wrote in to explain that it wasn't "legit" street art at all and called for it's destruction. The brazilian jesus is now being plastered over with plain white posters, and painted over by other street artists wherever it may be found. Even The Times Online reports on this turf war going on between commercial art and street art in the heart of London.
D*Face, an artist and a curator at the Outside Institute gallery in Paddington, West London, said that artists were angry that an advertising agency had attempted to hijack an artform without investing in it.
Ok, you can all stop emailing me the tips about Blogebrity now. Really, it's ok. I'm not even going to link it again, when I first saw it it was via the Contagious Media Showdown competition's ranking page on Friday, and I admit that I did indeed laugh at the idea, even if I didn't have any reason to believe it was real in any way since it was a contest entry. It's funny anyway. That's the beauty of it.
Now, some people just won't let this idea be a plain old funny idea, they want it to be real. When Sean Bonner posted that Blogebrity is a Hoax (on Friday) someone protested fiercly in the comments. Naturally. How else do you spread a link? Add a little controversy and/or mystery and watch the thing snowball. So who benefits from that then? The people behind the Blogebrity idea of course, as they might win the 2000 USD if the controversy brews big enough to garner them enough links-in and traffic attention.
So everyone, you can stop emailing me that link now. Don't email me the "Paris Hilton End Hunger" thing at parishiltonfilms.com either. In fact, just look at this list of entries now, anything on there is not a "real" viral in the sense that a company has paid for it. If they are real in that way, they break the rules. It's a game of online gags, just enjoy them.
Seems there is a rather large boom in faux blogs lately. I mean blogs that have no real author, but are auto-generated somehow and geared to a very specific topic. I noticed that if we mention anyone famous in a posting here lately, like Paris Hilton, Robbie Willams or Carmen Electra we'll end up on site dedicated to that 'star', like this one webblogz.com/carmen-electra/. Mention Britney Spears and a plethora of sites will serve said article, like breaking news Britney Spears and Britney Spears Shopping. But it's not just the obvious, like popular artists, there are honey-pot blogs for nearly everything out there, blogging secrets about blogging, Cingular Wireless about wireless phones, Online Auctions about, yeah auctions, and HifiBasics about your hi-fi. There's thousands out there, some are ironically dedicated to serve feeds about Google Adsense only.
So what are these desolate "blogs" where no human writes, and nobody links to? My guess is that they are honey-pot blogs where the owners hopes to make a killing on the Google Adsense ads that they sprinkle generously all over it. Why not, the blogging software & hosting is free, getting a script to comb through RSS feeds for your specific keywords isn't too hard, and the posting itself could even be automated. No frills and no work money-making network - these bloggers don't even have to write anything themselves. My guess is that after all the hype about blogging, the belief that starting a blog automatically gains a high google-ranking, and the myth that google-text ads can make you thousands of buckaroos some fly-by-nighters simply had to give it a go. It must be working too, as these blog are now mushrooming all over the place, six months ago you might find a single one, now you find at least ten for every conceivable topic. They've become the new version of FFA link farms. :/
Friday when I told y'all about the Contagious Media Showdown competition few checked out the Showdown Ranking Page it seems, as I have been asked by a few people if entry X or Y in said competition really is a viral. Take the 7-11 brainfreeze films for example, right now they rank number 12 on the CMS competition page, yet Adrants thinks it's a real viral for seven eleven. It's not. The site owner is being mighty cryptic though -- and who can blame him really, he just wants to win 2000 USD by winning the showdown.
So how do I know that it isn't really a seven eleven thing? Well that would break the showdown rules where it states quite clearly:
8) No paid work.
Your entry cannot advertise or market a commercial product. Viral marketing firms can enter the contest, but they may not submit paid work they are doing for a client.
For the next three weeks this meme-machine is playing, so when you see articles about cryptic virals or new products, like the Blogebrity check the listings at the showdown first. ;)
As a follow-up to their swearing football manager who was really sheep-dog trainer now comes a sequel, in this "Youth Team" the confused pipe-smoking farmer is training puppies for the big league. Puppies are cute. If you just adore puppies you might want to check it out, if you remember how 'funny' the last one was this one is exactly on that level.
Sega even released a third one, this one is a long film and by long I mean eons, a mock mockumentary of sorts where Miles Jacobson the Managing Director of Sports Interactive tries to sign up the swearing farmer as pack talent. I didn't bother watching the whole thing, someone tell me if it was funny. You have Maverick Media to thank for these ads, and they promise more scenarios with the nutty farmer in the future.
When CP&B sent us the BK link Sith Sense and it roamed adlist last Tuesday, we were highly amused by it, and a tad dissapointed that the site was so swamped that it could barely respond. Mucho popular viral from the get-go. When the "service unavailable" messages calmed down our troop of testers managed to challenge Vader. John said "For me, Darth froze on question 12, "does it have a hard outer shell?" So the evil one never guessed I was thinking of Pez dispensers." Abbey managed to go all the way through and stumped Darth with thinking of a coffee cup. Not just any old coffee cup..... Now that traffic is a bit better, you go ahead and try, see if you can outwit the evil one. For old school internet nerds, yes it's that classic twenty questions game, just dressed up in flash.