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The next Nike/Tiger commercial?

Jaffe Juice has created a new Nike ad which he humbly describes "It's a tribute to Tiger. It's a tribute to Creativity. It's the embodiment of everything the Nike brand stands for."
Some may say that slapping a tag onto an actual even isn't what they call creative, others might point out that by slapping nike-logos all over Tiger he already is a walking commercial 24/7, but hey, it's fun all the same with fan-advertising. (Fanvertising?)
The most goosebumps golf-moment ever is when Tiger chips a ball onto the green at the 16th hole which rolls around nicely just to teeter at the edge of the cup displaying it's Nike logo for a moment before dropping into the hole. (*gasp*!) If it hadn't happened on national TV, you'd think it was faked. If Nike wants this they better get on the horn to Augusta National Golf Club and start begging for the rights to this footage now.

The ad can be seen of Jaffe Juice in .wmv format, and there is a mirror at morningcoffeenotes.

See also TV close-up of hesitant golf ball scores for Nike in USAToday.

Adland: 
 

Parent group boycotts 50 Cent's Reebok Advert

50 Cent's Reebok Advert is causing controversy since he is seen counting up in the ad "....2...3...4...5...." to nine, as many times as he got shot. Mothers Against Guns are now against Reebok, and the ad has been reported to the Advertising Standards Authority (ASA) by at least 36 people so far.

Reebok thinks the advert is "positive" and the company "socially responsible".
A spokesperson said: "Reebok does not condone or support every action, choice or view expressed by the hundreds of athletes and entertainers who wear our products. "However, we do support their individuality and their right to express themselves freely."


Reebok - 50 cent I am what I am

Mrs Cope, who founded campaign group Mothers Against Guns and has reported the ad to the ASA, said: "It is disgusting. My son died of one bullet. 50 Cent is very lucky to be shot nine times and survive.
"I say all parents should boycott Reebok until such time as they pull the ad and apologise."

Adland: 
 

Sandboarding, Celebrities And A Nice Scotch With Michael Deane

Over the last couple of years, America has taken a fascination with the hitherto relatively unknown world of Japanese commercials starring Western celebrities. Thanks to the Internet, we've gained access to plenty of the Nipponese spots, but we've remained mostly blind to the stories behind them. That is, until now.

From within the hallowed halls of AdLand's AdList (our semi-secret society), we met Michael Deane, Executive Producer of Modern Times Film Company. Along with documentaries, an IMAX film and music videos for the likes of They Might Be Giants and Dr. John, he has over 200 commercials under his belt, including plenty involving the magic Japan+Hollywood combination.

This is his story, so far.

(And a few of his favorite spots.)

Adland: 
 

Robber steals idea from superbowl commercial

Oh it was bound to happen - really, it was. When the Ameriquest super bowl ad "robbery" aired, we knew some schmuck would reenact the scene.

We never guessed he'd actually get away with robbing bank that way though. Timothy Connor managed to withdraw almost $6,000 cash from two banks and one liquor store last month using the "talk on mobile phone" technique seen in the ad.

"Watching the surveillance tape, he mimicked that commercial exactly," said Officer Michael McCarthy, a spokesman for the Boston Police Department." to The Boston Globe

Adland: 
 

AirTran Uses Elton's Image

AirTran uses Elton John's image on their planes but they don't have the rights to use it, directly. Apparently AirTran offers XM Satellite Radio on their flights, and it's XM that has the rights to use Elton's image, as he's their spokesperson.

Adland: 
 

Spotlight on: Miami advertising agency in Gothenburg

This month in our spotlight is Fredrik Olsson from Miami, who's not from Miami at all but from Gothenburg, although he did just arrive this morning on a flight from Miami! This is confusing isn't it?
Fredrik has just been to New York and Miami this past week together with his work partner Gustaf Inger, and as soon as they was back at the office we put the spotlight on Fredrik. Perhaps slightly jetlagged but a good sport Fredrik went on to answer all our questions and show us some of his agencies work.

DB: Show us the Miami creative hot spot. Where are the ideas born?

Fredrik Olsson: In my case it's in the gut.. I know it's somewhere around here, but I'm not sure where.

Adland: 
 

Game over, here are the Ad Trivia Quiz answers

Dear Adgrunts, ad-guessers and ad-dicts - y'all didn't do too well on that quiz I'm afraid. On the one hand I feel sorry that we made it so tough, on the other I'm really surprised that you actually thought it was that tough.
OK, so I admit it, lots of 'urban ad-myths' were chosen for the quiz as I'm getting really tired of hearing professionals parrot that bullshit when it has no base in reality, so a lazy google-hunt might turn up the wrong answer, but a more thorough one would have led you to the right answer. Friends call me "sticky brains" because stupid trivia will never leave my head, but honestly now, was this quiz that hard? Lets have a look at each question and answer complete with links to reliable sources.

Adland: 
 

Advertising: The Good, Bad & Ugly 2005

Yesterday the Advertising Women of New York’s (AWNY) 8th Annual Good, Bad & Ugly (GBU) Awards honored the good and worst of advertising aimed at women.

The "They Get It Award" went to Dove and Ogilvy & Mather for its integrated "Campaign for Real Beauty." The "Bad" and "Ugly" went to adverts that "relied on outdated stereotypes for cheap gags."

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