Adland's adnews

 
 

Benylin sponsors Cough Free train carriage

It's back to work for most of us and with the cold weather, commuting means back to the joy of sharing germs with other fellow passsenger. Cold medecine Benylin has jumped on the occasion to sponsor a cough free carriage on a British train company, where anyone who sniffles, sneezes, coughes... is banned (only from the Benelyn carriage though, not the whole train, they can happily spread their germs among the unlucky passengers who couldn't sit in the sponsored carriage).

See more in the Dailly Mail

Adland: 
 

Maxell brings back iconic "blown-away" guy

Maxell is bringing back the 'blown away guy' in a new campaign targeting the 18- to 30-year-olds, created by Manhattan Marketing Ensemble, New York.

"We are reviving an icon. It is timeless. And we are giving it the exposure it deserves," said Don Patrican, marketing and sales executive VP for Maxell, he added that the program will be "multimillion dollar campaign" but did not give the specific amount budgeted.

Currently the campaign will involve wild postings, print and an online component to be launched later this month at the company's website.

The original campaign began as a trade ad in 1978 and was made into TV spots in 1979 which ran through the 80s with the well associated music of Richard Wagner's "Ride of the Walkyries,".

Adland: 
 

GoDaddy.com tries to clear ad for Super Bowl XL

Last year GoDaddy.com Super Bowl ad got banned, well sort of. The original, a spoof of Janet Jackson's "wardrobe malfunction" got banned but another edited version that was considered OK by the censors ran. And now, they are trying to get another ad (or ads) through ABC for 2006. Although it doesn't sound like they are having much luck so far.

On Parsons' blog he doesn't give any hints to what the content of the ads might be. But he does say he thinks the "best ads are polarizing".

In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, "USA Today" published its annual list of top television advertisements for 2005. "USA Today" showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!

Perhaps I'm jaded but it's hard to say whether or not we'll see another media circus around the banned Godaddy.com ad this year. I really hope not.

Adland: 
 

The Ice Rinks Echo.

Old timer adgrunt AndrejX suggested these two ads as badlanders - and we must admit, never seen such dead on twin ideas before. Well, not too often anyway. ;)

Adland: 
Badland: 
 

Kenneth Cole AIDS awareness campaign

How do you create an AIDS campaign? Simple, get a photographer to shoot some celebs in black and white and select an appropriate bold sans serif font to make the headline with. We suggest Futura Extra Bold Condensed. Add a dash of red and you're set!
Silly me, I forgot the shoes. A shoe brand has to be involved, in this example - Kenneth Cole.

Sorta like the Aldo AIDS aweness campaign remixed. In this case Kenneth Cole's campaign doesn't want people in general to speak up, but people to check their status - and then speak up.

"Ninety-five percent of the people living with the virus don't know they have it," explains Kennth Cole, a longtime activist and current chair man of amfAR, an AIDS research and awareness organization.

"If we could just get 5 percent to address their status, we could double the amount of people we're treating and lives we're saving."

Adland: 
 

Link Lust to Lists of Best and Worst Ads 2005

So after the hangover(s) have passed, and after the hours of creating our own lists here for the 2005 ad news roundup, bestest and mostest lists, and best ads of 2005 and worst ads of 2005, along with the lists of what you voted best and worst, we figured it'd be interesting to take a spin around the net to see what other kinds of lists were out there and what others thought to be good and bad in 2005.

I have to say I was somewhat surprised at the lack of lists out there this year. Seems like there were many more last year.

BBC Magazine

ThirdWay- Effective ads of 2005

Wall St. Journal's list of best and worst

NZ best and worst ads

Best and worst car commercials of 2005

CNN/Money's list

Adland: 
 

Can we hate Jonathan Ive yet?

It wasn't enough that he created the iMac and those world-copied colours, that he was honored with the D&AD "President's Award for Outstanding Contribution to the Industry" after raking home the pencils for his PowerBooks iMac and iPods, now Jonathan Ive has been made " a Commander of the

Adland: 
Top