Adland's adnews


Men exposed to outdoor ads says Nielsen

From Promo Magazine: Nielsen Outdoor has created a rating system to determine exposure to outdoor ads. They found men have a higher exposure compared to women.

The study found that exposure to outdoor advertising peaked ruing the morning commute at 8 a.m. and again during the evening commute at 5 p.m. Of all demographic groups, men ages 35-54 have the highest exposure to outdoor ads, with an average of 54 exposures per day. Among women, 18 to 34 year olds led the group with 39 exposures per day.

The results, confined to the Chicago market, also showed that the average adult is exposed to 40 outdoor ad messages each day, substantial below the number of messages seen by electronic media. Nielsen said that means less clutter and more opportunity for consumers to see and absorb advertising messages.


New global ad campaign for Coca Cola

Coke has announced that their new global advertising campaign by W+K will feature a new tagline, "Welcome to the Coke Side of Life," in an "attempt to make the drink more relevant to customers".

Mary Minnick, Coke’s head of marketing, says, "We believe there are times or a moment in the day when only a Coke will do, and that is the framework for our advertising."

And according to Adage.com, the "tagline will be tailored to different varieties of the brand within the larger trademark, including 'Chill on the Coke side of life,' presumably for Coke Zero".


Commercializing Mardi Gras

Even with the devestation from Hurricane Katrina, New Orleans officials hope that their plan to sell the rights for $2 million USD to be official sponsor of the next Mardi Gras will provide enough funds to keep the party on this February.

New Orleans officials have ruled out offering a title sponsorship, in which a company's name would appear before the words "Mardi Gras." And corporate names won’t appear on floats. "We plan to handle that in a discreet way that doesn't compromise the cultural significance of Mardi Gras," says Ernest Collins, the economic-development office's executive director of arts and entertainment, who drafted the sponsorship proposal.


Riverstreet Produces Comedy Central's "Holiday Parade from Hell, MN"

If you watched Comedy Central over the Thanksgiving holiday weekend, you might have caught its broadcast of the Thanksgiving "Holiday Parade from Hell, MN," produced by Los Angeles' Riverstreet Productions.

Set in the fictitious Minnesota town of Hell, the spots star Scott Adsit, a Second City alum, and former "Daily Show" correspondent Beth Littleford, as hosts who provide commentary on the parade floats, which have titles such as "Dad's New Wife," "DUI"--a.k.a. "Drunk Uncle Invitational," and "Cousins with Benefits." The floats take inspiration from the hard cold reality of many family Thanksgivings and the dark, often uncomfortable, but funny truths.

The campaign promotes Comedy Central's Xbox promotion, in which an Xbox 360 was given away every hour during the four-day Thanksgiving weekend.


The Official AdLand Advertising Tutorial: Part Three - Art Direction

Ah yes, ladies and gentlemen. It's time for the Official AdLand Advertising Tutorial again. So far we've covered radio and viral. Today in Part Three of our ongoing series, we bring you the advice you need (and don't) on Art Direction.

For all your ROAST BEEF needs

The Official AdLand Advertising Tutorial: Part Three - Art Direction.

Professors: Brent Hahn, John Backman, Alec Long, Jesper Hansen, Åsk Dabitch Wäppling, Brad Zabroski, Clayton T. Claymore, Michael Deane, Leslie Burns-Dell'Acqua, Noah Rosenberg, Jane Goldman, and Alex Stone (in no particular order.)


No new holdiay ads for Absolut this year

Instead of creating new ads, Absolut is running old holiday ads from the last 25 years. At their site, you can select your favorite ad, and see how it stacks up against the others. In tandem with the rating you can send holiday cards with the ad on it and be entered for a chance to win a trip to Sweden.


Rethink Copenhagen wins global B&O account

Rethink Copenhagen together with TAW and Grow nabbed the global B&O account from right under the noses of big name agencies - beating out W&K Amsterdam, Saatchi&Saatchi, Springer Jacoby and Dentsu from the pitch. More soon. :)


Domino's Pizza "cave man couch"

A contender for the silliest promotion of the year, Domino's Pizza has put together what they are calling the "Cave Man Couch". Touting it as a" gift for the 'caveman' who has everything", the price tag for this promo item rings in at $30,000 USD, which doesn't include the $5,000-7,000 shipping fee or sales taxes.

It's also filled with cross promo items such as a Xbox with three controlers, XM Radio with one year service, Nextel cell phone and NASCAR headset, Domino's Heat Wave hot bags to keep pizza warm, and Coca Cola beverage cooler. Not a part of the couch but also included is a Kodak Easy Share camera and a years supply of Old Spice deodorant and body spray.

A neat idea but will anyone fork out that much to have it or give it?