From Promo Magazine: Nielsen Outdoor has created a rating system to determine exposure to outdoor ads. They found men have a higher exposure compared to women.
The study found that exposure to outdoor advertising peaked ruing the morning commute at 8 a.m. and again during the evening commute at 5 p.m. Of all demographic groups, men ages 35-54 have the highest exposure to outdoor ads, with an average of 54 exposures per day. Among women, 18 to 34 year olds led the group with 39 exposures per day.
The results, confined to the Chicago market, also showed that the average adult is exposed to 40 outdoor ad messages each day, substantial below the number of messages seen by electronic media. Nielsen said that means less clutter and more opportunity for consumers to see and absorb advertising messages.