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EU relaxes rules on product placement

This week the Culture and Audiovisual Affairs Council has presented a proposal for an amendment to the "Television without Frontiers Directive" originally created in 1989; a process which begain back in May of 2002. The Commission hopes the amended directive will be better suited to the age of convergence.

Currently, product placement is generally banned in all European countries but Austria, unless an imported show is being aired.

The Commission wants to leave the choice to member states whether to authorise product placement, but the proposal says it must be subject to some obligations: The product placement must be made clear in some way at the beginning of the broadcast concerned, the goods may only be placed, not praised, product placement must not take place in programmes for children, and some goods, like tobacco and prescription medicines, may not be placed.

For those who are curious, there is a PDF draft you can view here. (18pages/129kb PDF)

Adland: 
 

Ford returns to advertising in gay and lesbian publications

Early last week, adgrunt blondino posted about Ford Motor Company pulling ads for its Land Rover and Jaguar lines from gay and lesbian publications after the American Family Association threatened with a boycott. Ford claimed it had nothing to do with the influence of the group but was due to budgets. Now, Ford is going to be running corporate ads featuring their full lineup in gay pubs.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," wrote Joe Laymon, Ford's group vice president for corporate human resources.

They will not be forcing their luxury brands to resume their specific ads.

Adland: 
 

TAXI launches ihaveanidea campaign

ihaveanidea, Advertising's Intellectual Archive in Canada, partners with TAXI and Academy Award winning director Michael Downing to create the Internet campaign "Share ads, Talk ads, Know ads'" (which sorta, nay, exactly describes this place too *wink*) which humorously illustrates how great ad

Adland: 
 

Speaking of New Ad Awards ...

And ones we don't need. This item was buried way down deep in Monday's Times. (Stuart Elliott ignored it completely, as usual.):

An insurgent group, the Victorious Army Group, has extended a deadline for a Web design contest, according to an Internet posting. The group has set a Jan. 15 deadline for submissions of a design "worthy of the group's reputation and the reputation of the jihad and the mujahedeen," according to a translation provided by the SITE Institute, which monitors jihadist messages.

The winner is promised "God's blessings" and the opportunity to fire three long-range rockets at an American military base.

It's no Cannes Lion, but it will probably look better in your book than, say, an Addy. (And it does come with some serious hardware.)

Adland: 
 

New Advertising Award- The Zephyr

Some may argue that advertising needs another award show as much as Paris Hilton needs more media exposure. But that's not stopping John Michelet, president of Ad-Power, Inc., who has founded the Zephyr Award.

Adland: 
 

Are you a Cannes chaser or brand builder?

An Opinion piece from the Manila Times on the theory that there are two schools of thought in creative departments at advertising agencies - the Cannes Chasers and the Brand Builders.

Cannes is the genre of out-of-the-box creatives, whose adherents, mostly the new young generation of ad writers, whose big ambition is to win awards in the most famous hall of them all, the Cannes Festival, the Oscar of advertising.

Brand builders are more traditional. They are driven by sales and market performance, at least 25 years of experience in advertising doing brand building. They work in partnership with manufacturing companies applying the multidisciplinary requirements of marketing and communications strategy. Winning awards is immaterial to them. Awareness of brand message and market gains are.

Both schools worship the goddess of creativity. But their attitudes and outlook differ in creating advertising.

Adland: 
 

Globe and Mail Challenge Canada's Ad Agencies

The Globe and Mail has put out a challenge to Canadian advertising agencies to create their best newspaper creative for a chance to win $500,000 in newspaper media space and a trip for three (Client and two Creatives) to the 2006 Cannes Lions International Advertising Festival in in June.

The contest is open to all Canadian Agencies and their Clients who have a measured annual advertising media budget of $500K or more. Submissions must be a campaign (two or more ads) that meets or exceeds your client's objectives and pushes the creativity envelope for Newspaper Advertising. Ads will be judged by a panel of peers led by international, award-winning agency creatives Bill Wright of Crispin Porter + Bogusky, and Alexandre Soares of JWT Brazil, winner of a 2005 Cannes Gold Lion (Print.)

Submissions are due 28 February 2006. More info here.

Adland: 
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