Adland's adnews


Slate Bad Ad Music Round-up

Slate asks: What's the worst ad song ever? Lust For Life, a song about shooting smack being used for Royal Caribbean Cruise Lines? How about Fortunate Son, an anti-establishment song, used for a patriotic Wrangler Jeans ad?

Wait, but maybe it's some of the ads Slate's reported on before? Like using Sixteen Tons, a song about the horror and futility of coal mining, to promote GE's new coal advocacy with a bunch of super sexy coal miners? (Black lung, anyone?) Or maybe Jewel licensing her own anti-commercialism song to sell razors?


Small ads from the UK

A new funny link has been added to the ad links as I was grooming the collection today (Big thanks to all of you who have reported duds, muchos gracias.) It's a collection of UK small space ads or classifieds if you prefer. Yes it's a photoshop job, but they are dang funny some of them - though I seem to recall that these images were served on some other type of site a while back. Might even have been a flash site perhaps. Does anyone else recognise these gags?
Small ads in the UK (Classifieds)


UKTV 'crack house' posters condemned

Local councillors didn't see the funny in the billboards for UKTV's 'Extreme Makeover: Home Edition', and want them taken down.

The posters depicts a framed floral cross-stitch with headlines like "Bless this crack house", "There's no place like home for a gangland slaying" and "Home Sweet Derelict Trailer Park".

The leader of Lambeth Council, councillor Peter Truesdale said that the campaign should be stopped and said: "Crack houses should be closed down, not glorified on billboards. We have a zero-tolerance policy on crack houses and this kind of advertising is poking fun at the work of the council and police."


Link Lust: Great Karate Print, Verizon Viral

Over at Ad Blather they've scored a nice print from J. Walter Thompson Italia, Milan for S.R. Monza Karate School. Whammo.

Verizon promotes their free SMS deal with the motto "Jobs suck". At you'll find a nanny, a nursing home nurse, and a porta-potty cleaner having really bad days, like every day on that job. The porta-potty cleaner guy has it rough.


Forget Focus groups, here comes Umbria's Blog spy

Adgrunts, quick - start up a bunch of fake blogs talking favourably about your clients and their fantastic ads... Because Umbria Communications of Boulder has a web crawler that monitors hundreds of thousands blogs, turning the language in them into data more reliable than focus groups gab.

"We can parse the speech in these blogs, break it down by nouns verbs, adjectives and phrases to derive meaning and understanding about the speech and the speaker," David Howlett, Umbria's product management vice president, told United press International. "We use machine-learning algorithms to show who the speaker is and their characteristics."
Umbrias blog-spy has already revealed a few interesting things about "generation Y", one that the females talk more about beer than males do, with Guinness the most mentioned brand. God bless Guinness, it's good for you!
"What we've found interesting in tracking the blogosphere," Howlett said, "is that in Gen Y, the females were really the instigators in the use of Web logs. A little over a year ago, the majority of bloggers were women."

Starbucks is the most mentioned non-alcoholic drink in the Gen Y blogosphere, way ahead of Pepsi and Coke. McDonald's is the fast-food brand mentioned most often, though not always as favorably as Wendy's and Taco Bell - Blame "I'm lovin' it". Read more at Science Daily.
Via fun-lovin' MetaChat!

Crest mocks elections

A new advertising campaign for Crest Whitening Expressions "mocks the great political ads of the past few elections." How original. One :30 and three :15s show people supporting the different toothpaste flavors and at the end viewers are directed to Crest's site to vote themselves. After these three air there's a fourth spot:

"Man of the Street" imitates exit poll coverage in which a news reporter interviews people on street about their choice of toothpaste flavor. "I thought voting for president was really important, but this is really something," a man states. Another woman reveals that she's a Lemon Ice supporter, but her husband backs Sweet Berry Punch and "that's why we have separate bathrooms." A Hispanic man proudly states that he's the first person in his family to be able to vote for toothpaste.

Read on for more...


Ogilvy Düsseldorf – No real beauties.

Dove soap’s European-wide "Campaign for Real Beauty" has taken on a local twist in Düsseldorf, Germany. The people next door at the local Ogilvy & Mather office have not only sold their souls to their client, but their bodies as well. These local posters are being used in conjunction with the real "Real" campaign and placed on bus stop shelters. The headline reads: "They’re not models, just soft Dove admen from Ogilvy Düsseldorf."

Previously on Dove's Real Beauty campaign:


Jaguar Urban Golf Game

Cake has done it again, in the land of advergaming they have made an urban Golf game even I bothered to play. And I don't like golf games - but it's just a different thing in a city. C'mon, grab your clubs and take to the streets of London with Jaguar Urban Golf. The production was handled by Skive Creative.
(Shockwave site by the way)