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Fancy some body copy in your brand?

"It seems obvious that words must be important to brands because words are needed to tell their stories. But it's surprising how they have neglected the power of language, channelling most of their energy and creativity into the logos and visuals that for many people still represent the totality of 'branding."

Words brand as strongly as visuals, says John Simmons in The Observer Magazine (link: http://observer.guardian.co.uk/business/story/0,6903,1436180,00.html)

Adland: 
 

Hark! What ad through yonder telly breaks?

BBH Bartle Bogle Hegarty, London have created a twist on Shakespeare's "A Midsummer Night's Dream" for their lasted work for Levi's. Directed by Noam Murro, the ad is the work of Copywriter Nick Gill and Art Director Mark Shillum and began airing on February 14th.

Adland: 
 

Spotlight on: Blarke Sonne Levring a.k.a BSL Denmark

A while back production house Blarke Sonne Levring did the hip thing and shortened their name to BSL, which is a lot easier for a non-Dane like myself to pronounce. With huge names like Paul Arden, Thomas Vinterberg, Ingen Frygt (No Fear) directing for them they need a globally easy-to-pronounce name. In this months spotlight on I get to chat with their producer Thomas Romlöv about the creative forces that hide behind those humble letters.

db: First, show us BSLs Hot spot: Where are the ideas born?
TR:

I guess our creative hot spot is really in our directors minds. But this is one place where they sit when they work – at least some of them, at one time or another… Directors work nowhere and everywhere.

Adland: 
 

Pantones new toys, for the home, for your purse, for every color lover

Pantone has decided to answer every color-loving designers dream, and now offer accessories, pantone stationery, office supplies and "Palette Plates" & cups for your kitchen. Now all we want to know is where the heck is the bridal and birthday registry? ;)

Check out the Pantone Universe, the wallets, purses and other accesories, and the plates are also available here at Fishs Eddie. Hat tip to Caffeinegoddess.

Adland: 
 

What is that new South Park commercial modeled after?

"It's driving me crazy" says mefioso to Ask Metafilter, "There's these new South Park commercials on Comedy Central that's a take on some interstitial, show intro, or commercial from my childhood (born in '76). It's the quasi-pinball roller coaster ad, where the silver ball goes by and flips up 3 flags. What are these ads a parody of?"

The answer is still blowing in the wind, as no one has solved the mystery though everyone is having a jolly good time walking down memory lane. Do you recognize this south park ad? Is it a homage and if so, of what? Super adgrunts, watch the ad here:
Comedy Central - South Park - Pinball

Adland: 
 

The price of a sock puppet = dirt cheap.

From Pittsburg live on "the day the bubble popped".

It's telling that the most valuable asset of Pets.com, the online pet supply store that folded in November 2000, was the attitude-laden sock puppet from its popular TV commercials. When last seen, the puppet was hawking a no-name credit company that bought the rights to it for just over $20,000.

Wow, that's a bargain.

Previous puppet-stories:
How many lives does this friggin' puppet have anyway!? March 11, 2003
The return of the Pets.com sock puppet? June 19, 2002

Adland: 
 

The British Television Advertising Award winners

Watch the gold winners including Levi Strauss, Honda, and The Observer of the BTAA awards at CreativeClub in streaming media, while all the details regarding the BTAA 2005 silver and bronze category winners can be found at www.btaa.co.uk.

Winner in the "Toiletries", "Best less than 60 seconds commercial", "Best less than 90 seconds commercial" and the "Shown on cinema and TV" categories was Lynx "shopping" a.k.a "getting dressed".
Lynx - Getting Dressed 2004

Adland: 
 

Blogging By Moonlight : Adweek

Blogging By Moonlight
Ad execs use blogs to promote something new - themselves

Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director Åsk Wäppling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wäppling, 32. "But they think I'm a guy, and that gets annoying."
"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."

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