Adland's adnews


Naomi Cambell acts up in ad for Tesco

In a TV advert that premiered Monday night Naomi Cambell parodies her own angry reputation for Tesco's brand Cherokee clothing. In the ad Naomi is seen arriving at a hotel and madly beating down those starbursts that reveal how inexpensive her outfit really his, until she throws a real hissyfit and wrestles a starburst to the floor. The ad ends with her being led away by the local police and the strapline "Design by Cherokee. Price by Tesco".

The next ad, a 10-second "tail-ad" that follows the first in a block of commercials, shows Naomi loosing it at an anger management meeting when more starbursts appear to ruin her day.


Swedish Young Creatives team chosen for Cannes competition

Last night the first half of the Young Creatives Sweden competition was completed and the winners were given their prizes at a party/ceremony held at Nordic Light Hotel, Stockholm. The winning team is John Bergdahl & Karin Frisell who will travel to Cannes this summer and compete in young creatives down there. This is the second time John Bergdahl gets to compete in the Young Creatives down in Cannes, though last year he was teamed with Richard Hallberg.

The brief was to bring in research money for the Childcenter at Astrid Lindgrens Sjukhus, the target was new parents and grandparents, the media dictated was a Newspaper ad and a banner-ad.
One team went all out and off-brief, Samuel Åkesson and Tomas Manovsky, and actually raised money for the cause - for their efforts they got a honorable mention and a special YC diploma.


Check services from PSFK trendspotters

Not all blogs have to sell ad-space to gather revenue, some sell their skills. Like the PSFK blog posse, who have started to produce a range of products and services based on their trend spotting skills. If you haven't heard of them yet, PSFK is a collaborative trend spotting blog that is read by marketers around the globe.
Clients such as Anheuser Busch have commissioned the PSFK team for their services which includes trend reports and managing client's very own trend blogs. You can see more over at check services from PSFK.


Lee and Dan say: we've been up to no good again

We've had a bit of election fever and made some Party Election Broadcast spoofs. The ads were commissioned by Channel 4 News' Independents' Fund and will be broadcast within Channel 4 News as the last item for the next three nights.

"We think it's what the parties would produce if they weren't limited by political correctness", says Lee.

For a sneak preview of each ad which will be airing on UK tv 26th April 7.50pm and 27th April 7.50pm. The Following links are Windows Media films only:

Labour this link here

Conservative this link here

Lib Dem This Link here

The web page in full: Channel 4 election2005


Mince Mary advert the most complained about ad last year.

The UK advertising watchdog Advertising Standards Authority (ASA) announced our favorite toplist on Tuesday by releasing their annual report. Top honor goes to an ad shilling mince meat pies, which became the most complained about advert in the UK last year.

In the TV commercial for Mr Kipling's mince pies, Mary is seen giving birth in what seems to be a hospital but is later revealed the be a church hall. More than 800 people were offended and complained, the advert was judged to have breached advertising codes and was withdrawn.


Right Brain Terrian poster competition

Those who like to dabble with art and images, you can win the inventory at rightbrainterrain!

Yes, the folks that brought you brilliant posters such as patience and focus want to see what you can do. Entering is quite simple, whip together an image with your name somewhere on it, make it a gif image 350*350 pixels, and email it to rightbrainterrain. Your inspiration is the lyrics from Lennon's "Imagine". Hurry! Winners will be announced May 1.


Is CNN spamming a blog near you?

Is CNN spamming your blog?
Comment Spam isn't just for the Viagra salesmen anymore as CNN seems to have sunk to their level. Nick Lewis InfoBlog lays out some pretty hefty evidence of CNN spamming on blogs.

This week, CNN broke ground as the first news network to attempt a viral marketing campaign in the blogosphere. Operatives from CNN targeted an unknown number of mid-to-high level bloggers to receive guerrilla comment spam. In total, 10 of these spams have been varified so far; all of them appear on blog posts that focus on CNN. Perhaps the most shocking find is that CNN may have left malicious keywords at least three blogs with the intent of using google's keyword stuffing detectors to censor them.
In other words, Nick Lewis is not only accusing CNN of spamming, but also of keyword stuffing, that oh-so passe practice which went out of style years ago when the search engines caught onto it, and even malicious keyword stuffing that could knock these blogs down from their top spots on google. That's not just spam-nasty, that's sabotage nasty.

Catch 22 comment on Lewis' page: "So haven't you started a buzz about cnn by posting this?". Ouch. We're damned all the way around these days. ;)

Via Metafilter, where the word astroturfing now has officially evolved into Ashleeturfing, due to that earlier Ashlee Simpson incident.


G.A.P launches F.A.T

Forth & Towne is the name of Gap Inc.'s new store concept aimed at women over 35 who don't want to shop at their Banana Republic and aren't ready for Old Navy yet.
Businessweek reports:

Forth & Towne -- Gap's first new chain in a decade -- aims to appeal to boomer women, who grew up with Gap, but with whom the store "lost touch," said Paul Pressler, president and chief executive