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How young is too young to be a marketer?

State Rep. Mike Festa has sponsored legislation aimed at protecting children from exploitation by youth marketers on the Internet. To townonline he said that: "he was drawn to the issue after reading news accounts, including a Dec. 5New York Times magazine cover story, that described the ways in which buzz marketing companies support deceptive practices among agents, including minors, who are employed to participate in their promotional campaigns."

Adland: 
 

Tampax gets interactive

So going through the latest issue of InStyle, I came across this ad for Tampax. I had to laugh. One has to wonder if they really think anyone would cut out the clothes and dress up their tampon.

(much more inside)

Adland: 
 

How much should agencies be paid?

In a Creativity article, Tim Broadbent writes about proving the value of advertising. He discusses that as many agencies are no longer being paid based on media commission, they need to figure out a new standard for payment. And one that is equivalent to the worth of the work that they(we) create. Broadbent takes a look at some ad history to see how we got to the point we're at today.

Read more for an excerpt...

Adland: 
 

M&M's new member - Darth Chocolate.

One X-wing Fighter spacecraft, a host of stormtroopers, RCD2 and C3P0, evil Darth Vader with his M&M'S® Brand Character counterpart M-Vader gathered in Time Square today to unveil secret cargo captured from "the other side of the universe".
Dark Chocolate M&M's were given away to all passers by. The dark chocolate candies was developed to coincide with the new Star Wars film, and they couldn't do all this without making a trailer... right? Click on the image to see M&M's version of Star wars.

Adland: 
 

H&M invades the Flatiron building

It looks like the attack for the 50-foot woman come to life, with the massive H&M poster on the skinny end of the Flatiron building in Manhattan. These huge posters aren't that new, they 've been climbing famous cityscapes from Stockholm to Tokyo for years now but this.. this... I don't know, suddenly I could hear my heart break.

Spotted at towleroad where there is an image of the poster..
Towleroad also makes a reference to Christo, this makes me smile as when I wrote the Swedish version of Pigeon-Holed for a magazine back in 98 and made the New-Age creative prefer to "wrap entire buildings in poster-ads Christo-style", an editor retorted with "Christo who?" Times have changed since the Gates huh?

Adland: 
 

Sofa King ad slogan banned

The Scotsman reports that a furniture shop's poster with the slogan "sofakinggood" was banned today. The Advertising Standards Authority banned the poster stating it could be viewed as containing swearing and "was likely to cause serious or widespread offence". It received seven complaints.

The company had argued it used the slogan because it sold sofas, its customers considered it to be "king" and it was "good" at its trade.

This isn't a new thing for this company either. Above is an ad from last year using the same idea for their company slogan - "Sofa King Low"

Badland: 
 

Bringing clutter to mass transit

The Boston Globe reports that the T, Boston's mass transit system, is looking for ways to raise funds in order to offset their $10 million deficit in the fiscal year that begins July 1 with advertising.

Desperate to raise more money without increasing fares, the MBTA is preparing to install its own closed-circuit television network in subway cars and stations.

T officials said the plan, which calls for installing television screens inside subway cars on the Red, Orange, and Blue lines, could generate $3.5 million in advertising revenues a year. But the televisions would mark a dramatic change for America's oldest subway system.

The network, which would probably offer a newscast in addition to advertisements, would be installed within the next year, according to the plan, which requires final approval from the T board.

Adland: 
 

SoundAds

Some of the greatest Dutch photographers and illustrators combined print with sound. What's behind this idea?

Hugo Kalf (business director) and Marco de Boer (creative director) both working at Artmiks in Amsterdam, The Netherlands, want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign they were able to push this contact up to 1.15 minutes.

More behind this idea...

Adland: 
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