Last year GoDaddy.com Super Bowl ad got banned, well sort of. The original, a spoof of Janet Jackson's "wardrobe malfunction" got banned but another edited version that was considered OK by the censors ran. And now, they are trying to get another ad (or ads) through ABC for 2006. Although it doesn't sound like they are having much luck so far.
On Parsons' blog he doesn't give any hints to what the content of the ads might be. But he does say he thinks the "best ads are polarizing".
In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, "USA Today" published its annual list of top television advertisements for 2005. "USA Today" showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!
Perhaps I'm jaded but it's hard to say whether or not we'll see another media circus around the banned Godaddy.com ad this year. I really hope not.