In a TV advert that premiered Monday night Naomi Cambell parodies her own angry reputation for Tesco's brand Cherokee clothing. In the ad Naomi is seen arriving at a hotel and madly beating down those starbursts that reveal how inexpensive her outfit really his, until she throws a real hissyfit and wrestles a starburst to the floor. The ad ends with her being led away by the local police and the strapline "Design by Cherokee. Price by Tesco".
The next ad, a 10-second "tail-ad" that follows the first in a block of commercials, shows Naomi loosing it at an anger management meeting when more starbursts appear to ruin her day.