Adland's adnews


IF ad blog review.

Ever caustic George Parker from AdScam rants rabidly and with extra zing over at IF on the topic of ad blogs; IF Ad Blog Review (or: Why Most Ad blogs Suck!!!). With the ever growing hive of adblogs (194 at last count here) someone has to check the crowd and point out the gems. We're pleased as punch that he went easy on us. ;) Didya know that Creativity magazine called me caustic once. I guess I've gotten mellow in my old age. Go fig.


Fuzzy flashbacks from days of yore - the 80s.

Superadgrunts, Adland has a special treat for you to wrap up 2005. Strangely enough, it involves going back to the early 80s - back when Saturday mornings meant something, dammit.

Click for more to discover a mess o' commercials from back in the day, all in Superadgrunt Quicktimey goodness.


Michael Vale, aka Fred The Baker, dies

Michael Vale, known to many as Fred The Baker died at the age of 83 on Saturday.


Women's legs banned from outdoor ads in Moldovan capital

In the Moldovan captial, Chisinau, authorities have ordered billboards using the image of a woman's legs to advertising pantyhose to be removed.

Acting mayor Vasily Ursu said earlier that showing women’s legs on billboards was contrary to the standards of ethics and advised designers to look for a more creative solution than just capturing bare legs.
Ursu, however, said: "If you show me similar billboards in other cities, I may let them be used again."

You can see the image of the "offensive" legs at the link above.


Teens and young adults-a tough sell

An article out of the Dallas Morning News reports that it's tough to sell younger customers.

"Xers' and Millennials' heads are turned by the pop and sizzle of the message and by the medium by which that message comes," said Chuck Underwood, president of the Generational Imperative, which counsels companies on managing age differences.

Virtual tour of the KsanLab office

KsanLab has developed a highly interactive and fun product - "Virtual Tour of KsanLab office". The goal of virtual tour is to allow the viewer to catch the spirit of KsanLab while exploring KsanLab's office and people.


More is revealed on Coca Cola's new ads

Earlier this month we reported on Coca Cola's new global ad campaign by W+K. The Atlanta Journal-Constitution has the scoop on the new ads for Coca Cola. The new campaign will launch on New Year's Eve during ABC's annual special. The concept behind the spots focus on "the simple pleasure of drinking a Coke," said Katie Bayne, senior vice president for the Coke trademark brands in North America.

Instead of a traditional tagline, each spot ends with a red-and-white graphic image of a Coke bottle, along with the sound of a soft drink being opened and poured. The spots all have a humorous element but nothing too edgy. The company, as it tries to revive sales of its core soft drink, needs to draw in young consumers, without tainting the tradition of the brand.

Several of the Coke Classic commercials are vignettes set to music. In one, there's a guy eating at an old-fashioned lunch counter. He sadly realizes his Coke glass is empty. He looks longingly at a man down the counter, who is taking a long sip. A pretty waitress in a pink uniform fills the first guy's glass. The words flash on the screen: "Free refills. It should be a law."


Gillette and Diamond Foods in for Super Bowl XL

Gillette will supposedly be advertising during Superbowl XL in February.

The rumor is that ads will run in tandem with the launch of their new Fusion razor and product line, which includes a battery-operated version of the six-blade razor and shaving creams. The spending on the rollout is estimated at $200 million - reportedly Gillette’s largest launch ever.