According to Campaign, the worst TV ad of the year in the UK was for Camelot. The campaign featured Cold Feet star Fay Ripley as Lady Luck, clad in purple garb with a pink unicorn voiced by Graham Norton. The ads beat out Diet Coke, Mitsubish, Ford Focus, Burger King, Specsavers, Weetabix, Quick Step Flooring and Nobby's Nuts.
The winner of the best TV ad was for Sony Bravia in which thousands of coloured balls are released to roll down the hills of San Francisco. It was followed by ads for Sure, VW Golf, Stella Artois and Marks & Spencer among others.