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Cream - get on top........

There's a new player in town, Cream magazine. Cream is a quarterly media mag from C Squared which apart from updating readers on the ongoings in the advertising and media world, wants to show off innovative media thinking worldwide. Each issue has a directory of case studies of creative media campaigns, and features on media, creatives behind the campaigns and such. Sound like your cup of.. eh.. cream? ;)

I got two issues here - and I'll be keeping them as they have a harder cover and will be useful to refer back to in the future. Neat feature that. ;)

Adland: 
 

Salz Survey shows there's still issues between advertisers and agencies

Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986, will formally release their results for the latest survey today.

According to the results, it seems that there are issues keepigng advertisers and agencies from working well together.

The results "are a real reflection that the industry is in a huge state of flux," Ms. Salz said, as advertisers and agencies scramble to keep up with the seemingly continuous changes in consumer behavior, media choices and categories ranging from automobiles to packaged foods to telecommunications.

Even so, "as different as things are becoming," Ms. Salz said, "this is still about an old-fashioned concept, people communicating with people." And "there's still a huge opportunity to improve sales just by working better together," she said.

Adland: 
 

The key to product placement is context

BBC Magazine takes a look at the product placement situation.

Paid product placement is currently outlawed on British TV, though the broadcasting watchdog is weighing up the possibility of relaxing the rules. It is severely restricted in other European states.

What's an ad man to do? If he makes old-fashioned ads that say "Buy this!" he's accused of being an "evil scumbag" - and if he inserts products into a TV show he's a "diabolical fiend".

Why do so many people seem so down on advertising? And if old-style ads continue to lose their impact and new forms of product placement continue to be slated, will there come a time when advertisers find it virtually impossible - or at least bloody difficult - to promote their clients' stuff?

Adland: 
 

Market Research Studies

Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest of small businesses can benefit from a simple but well planned market-research study.

Market research helps you understand your market, your customers, your competitors and larger industry trends. Good research will reveal details about your current customers and help you target new customers. For example, before you open an organic produce market, find out if there's a demand for food grown without pesticides and if customers will pay more for it.

Adland: 
 

Introduction to Market Research

Good instincts and intuition certainly play important roles in business. But gut feelings about your customers' needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you need sound, objective data. That's where market research comes in.
Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

Adland: 
 

Renault advertises its own ads

New website from the iconic French car brand Renault: “On réclame la pub!” (Wordplay hard to translate which means both “We want ads” and an oldschool version of “We advertise ads”)

Adland: 
 

10 Market Research Mistakes Not to Make

Market research is essential to understanding your customers and your competition. Market research can also identify trends that affect sales and profitability. But successful market research takes planning and strategy. Here are some of the most common mistakes businesses make in conducting market research and tips for avoiding them.

Adland: 
 

Napster Viral Ad

Napster wants you to get the whole thing. Wink. Wink. Nudge. Nudge.

Adland: 
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