Today the Writers Guild of America, West, and the Writers Guild of America, East, with the support of the Screen Actors Guild, will hold a news conference calling for a code of conduct for stealth advertising -- product placement and the weaving of products into story lines as key plotlines. The groups say that "the integration deceives audiences and forces writers and actors to do jobs they were not hired for." They are also expected to release a paper today which states:
"We are being told to write the lines that sell this merchandise, and to deftly disguise the sale as story. Our writers are being told to perform the function of ad copywriter, but to disguise this as storytelling."