BBH Bartle Bogle Hegarty, London have created a twist on Shakespeare's "A Midsummer Night's Dream" for their lasted work for Levi's. Directed by Noam Murro, the ad is the work of Copywriter Nick Gill and Art Director Mark Shillum and began airing on February 14th.
A while back production house Blarke Sonne Levring did the hip thing and shortened their name to BSL, which is a lot easier for a non-Dane like myself to pronounce. With huge names like Paul Arden, Thomas Vinterberg, Ingen Frygt (No Fear) directing for them they need a globally easy-to-pronounce name. In this months spotlight on I get to chat with their producer Thomas Romlöv about the creative forces that hide behind those humble letters.
db: First, show us BSLs Hot spot: Where are the ideas born? TR:
I guess our creative hot spot is really in our directors minds. But this is one place where they sit when they work – at least some of them, at one time or another… Directors work nowhere and everywhere.
Pantone has decided to answer every color-loving designers dream, and now offer accessories, pantone stationery, office supplies and "Palette Plates" & cups for your kitchen. Now all we want to know is where the heck is the bridal and birthday registry? ;)
"It's driving me crazy" says mefioso to Ask Metafilter, "There's these new South Park commercials on Comedy Central that's a take on some interstitial, show intro, or commercial from my childhood (born in '76). It's the quasi-pinball roller coaster ad, where the silver ball goes by and flips up 3 flags. What are these ads a parody of?"
The answer is still blowing in the wind, as no one has solved the mystery though everyone is having a jolly good time walking down memory lane. Do you recognize this south park ad? Is it a homage and if so, of what? Super adgrunts, watch the ad here: Comedy Central - South Park - Pinball
It's telling that the most valuable asset of Pets.com, the online pet supply store that folded in November 2000, was the attitude-laden sock puppet from its popular TV commercials. When last seen, the puppet was hawking a no-name credit company that bought the rights to it for just over $20,000.
Watch the gold winners including Levi Strauss, Honda, and The Observer of the BTAA awards at CreativeClub in streaming media, while all the details regarding the BTAA 2005 silver and bronze category winners can be found at www.btaa.co.uk.
Winner in the "Toiletries", "Best less than 60 seconds commercial", "Best less than 90 seconds commercial" and the "Shown on cinema and TV" categories was Lynx "shopping" a.k.a "getting dressed". Lynx - Getting Dressed 2004
Blogging By Moonlight
Ad execs use blogs to promote something new - themselves
Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director Åsk Wäppling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wäppling, 32. "But they think I'm a guy, and that gets annoying."
"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."
There's more to yesterdays story of NIMF attacks WOMMA for "buzzploiting" children and teens, for instance NIMF has started their very own blog at buzzploitation.blogspot.com where they post their concerns with WOMMAs ethics draft. WOMMA is the word of mouth marketing and advertising organisation in the USofA who have attempted to create a code of ethics that should apply to all forms of word of mouth, viral and buzz marketing.