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Virgin Mobile Campaign with 'Super Buff' bikini-clad female bodybuilders

James Kydd, brand director for Virgin Mobile, said:

"Our Christmas camera phone promotion this year is all about getting your mitts on our super-buff range of mobile phones. We're building on our reputation for providing young, entertainment-hungry online users with irreverent new material by sponsoring a quirky bodybuilder animation series from 12foot6, the creators of last Christmas' cult Dog Judo animations. In addition, we commissioned Rainey Kelly Campbell Roalfe/Y&R to create an eye-popping set of viral clips starring Super-buff Gran who has to be seen to be believed! All the creative material features in a new online connected marketing campaign planned and implemented by DMC to integrate with the forthcoming print, outdoor poster and radio strands of the promotion."

Wanna see the bikini-clad female bodybuilders, inckuding a super-buff granny in action? Head over to Superbuff.com, or hop straight to the Super buff granny movie in Quicktime at DMC's site. The cheeky video clips in the campaign were made by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.
Read more to see the press ads that go with it.

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Viral tip #10; if they didn't hear you the first time...

Extra! Extra! Press release writer suffers from short term memory loss, proclaims that "Graphico have launched Butlins’ first ever online viral campaign." (see googles cache), despite most of us remembering that DMC already did that back in 2002, see DMC GETS BUTLINS BOPPING WITH POP SUPREMO.

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Quark hopes other shops will follow Cramer-Krasselt

Quark today released a press release touting the fact that Cramer-Krasselt has committed to QuarkXPress 6.5. Yippie. From the press release:

"Quark has been extremely supportive throughout this process," said Dave Botma, production graphics director of Cramer-Krasselt. "The core features of QuarkXPress 6.5 and the XTensions modules enable our users to express their creativity and meet the needs of our clients. Furthermore, the assistance of Quark's field team, coupled by their desire to work with us to provide us with the best possible service, gives us a sense of a true partnership."
"We are appreciative of the commitment by Cramer-Krasselt to use QuarkXPress for their creative work," said Richard Pasewark, vice president of sales for the Americas, Quark. "Cramer-Krasselt's results are indicative of the breadth of functionality and production capability found in QuarkXPress. Their continued input on the product will enable us to deliver new enhancements for them and other customers in this important market."

This new version of Quark uses the new logo Dabitch posted about in BadLand back in September.

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How Competitive Are You?

I'm not the best at copywriting an article but I thought I'd pass along this link.

Adland: 
 

Ford is not for homosexuals

According to this article in Americablog, Ford Motor Company have decided to stop advertising in gay press after the American Family Association threatened with a boycott.

Adland: 
 

Lowe Worldwide loses Tesco to Frank Lowe startup

At the end of last week, news broke that Sir Frank Lowe, founder and former global chairman of Interpublic Group's Lowe, was starting a new advertising agency.

Adland: 
 

San Fran folks miffed at Sony graffiti advertising

Back in Novemeber we posted about graffiti for Sony's PSP handheld popping up in major cities. Now it seems that it's ticking off some in San Francisco and resulting in the graffiti being spraypainted over and having lines added including "Advertising directed at your counter-culture, "Get out of my city," and changing Sony to "Fony".

When asked about the criticism, Molly Smith, spokesperson for Sony, countered that art is subjective and that both the content and the medium dovetailed with Sony's belief that the PSP is a "disrupter product" that lets people play games, surf the internet and watch movies wherever they want.
Adland: 
 

Banned TV Spot - John Woo style

If account people don't kill a fun concept, then the lawyers will. This moving spot was banned from officially airing on television.

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