Lawrence Lessig listened to the comments and roar of outrage that happened when they announced that BzzAgent has partnered with Creative Commons, and have now reconsidered. They decided to not take BzzAgent up on their offer of free WOM for a month. See the Lessig Blog for his "Advice taken" post.
Leon, or Nigel Thatch when he's not acting his role as the obnoxious baseball player for Budweiser, has signed to play baseball with minor league baseball with the Schaumburg Flyers Baseball Club.
"I’ve been playing baseball since I was six years old," said Thatch, a native of East St. Louis, IL. "Everyone who knew me when I was growing up knew me as someone that loved baseball and sports. My acting career took things in a different direction but I’m more settled now and this was an opportunity to follow my heart."
Will the subservient chicken appear in his own version of Days of our lives? Aye, maybe, as Fox Television has signed a deal with Crispin Porter + Bogusky for new programme ideas.
"CP+B is universally recognized for its cutting edge campaigns and highly successful approach to branded content," explained FtvS president Angela Shapiro-Mathes, " unique creativity and out-of-the-box thinking will complement our development across all media."
"Our goal is to create franchises and find innovative ways of reaching the audience," she added. "To do that, we're bringing in the most talented people we can identify from all over the world. The relationship with CP+B underscores our commitment to reach out into varied arenas to effectively execute that strategy."
sidenote: Joroen Bakker former CD at FHV/BBDO Amsterdam back in 1997 is probably green with envy now as he was really keen on a such a deal back then and pep-talked the creative department with it constantly, before leaving BBDO to start his own thing called "Only". Afaik, he has yet to score such a contract.
The LATimes reports that Fortune 500 companies are among the unwitting backers of software that sneaks into computers and watches your online moves and/or pops open banners straight on your desktop, a.k.a spyware. Because ad-buying on the internet is often several steps removed, clients dole out a big lump of money to an agency who then passes this on to smaller agencies and buyers, who in turn pass it on to affiliates. The affiliates usually work on commision in a way, getting paid by clicks that they generate, so they'll try and generate clicks and viewings any way that they can - including by popping the ads into spyware. This is why Mercedes ads are mysteriously apperaing on your desktop when you never asked for it.
"The whole system seems like it's been designed to reduce accountability," said Ben Edelman, a Harvard graduate student who has testified before Congress on spyware practices. "It's a nightmare of backroom deals."
BA has done all Americans a favor and created an "English to English" dictionary so that US tourists in London can confidently ask for the "loo" (restroom), the "lift" (elevator), the "blower" (telephone) or the "bin" (trash can). This way US tourists will have a smashing time in the UK as long as their name isn't Randy. ;)
The dictionary can be found online in flash format at london.ba.com, created by NYC Agency.com and is also the basis of a poster campaign currently running in New York. I reckon that anglophiles are going to love this one.
This month in our spotlight is Crunch Brand Communications in Charlestown, Massachusetts. Ted Schuelter gave us the dirt on how they work and gave us a peek at the agency's work.
Caff: Show us the Crunch creative hot spot. Where are the ideas born?
Crunch: Crunch is located in Charlestown, MA, and overlooks the famous Mystic River. Our halogen-lit, exposed brick, orange-painted offices don't exactly fit in with our surroundings. When we sit down in our conference room to brainstorm, we look out onto a landscape that's gritty and industrial. Some might say it's bleak. But for us, it's a reminder of the kind of tough, challenging environment we were trained to thrive in. In fact, all of us at Crunch attended the Boulder Outdoor Survival School (B.O.S.S.) where we learned to subsist in the harshest conditions and how to optimize limited resources. We find that the principles we learned there teamwork, innovation, drive, persistence constantly come into play in the work we do for our Brand Partners. No matter how tough the market landscape gets, we know how to help companies survive and flourish.