Adland's adnews


Link Lust: Spam words and Smart calenders

Smart Papers and Magnum photos offer a purdy promotional calender for 2006, that you folks in the US can reserve now if you fancy one. Free!


Effies Use Nude Model In Banner Ad

Well, it looks like the Effies are following in the footsteps of industry advertising ads like CP&B's ads for Young Guns submissions and that quasi-controversial ad promoting Advertising Week which used sex or innuendo.

Read on to see the banner ad for the 2006 Effies. It was found on Adage.com promoting their new categories for awards.


Boom of intimacy care and sex oil advertising

Wal-Mart is typically thought of as a place where those bible loving, middle Americana folks like to shop for a bargain. Adage.com today reports that it might be more than just the bible they're loving. Sales of KY's "sex oils" have apparently skyrocked, specifically at Wal-Mart, with K-Y Touch Massage oils in the top 10 list of new health and beauty products of 2005, according to Jim Peterson, J&J VP of Personal Care Marketing.

It's really not all that surprising as J&J have been making baby oil for eons, so making-baby oil isn't far off their target, it's the "stepping in" product to the J&J family of brandstuff.


Alibi Jeans Billboard Banned in NZ

A whopping six people complained about a billboard campaign in New Zealand for Alibi Jeans by King Street Advertising. The Advertising Standards Complaints Board has now labelled the ads offensive.

One of the complainees was concerned about school children and the general public being exposed to "this level of gratuitous sexual intent".

"The lump under the sheet where his genitals would be leaves no doubt as to her intention," the complainant said.

However, Alibi Jeans said the concept showed "the empowerment of women using a typically male scenario".

Read on to see the "offensive ad".


New Clio Advert Breaks in UK

Tonight in the UK, Renault' will break an ad campaign for the new Clio. The concept titled "Twice The Va Va Voom", touts that despite being a French car, this incarnation of the Clio is a result of much British input in the design.

The ad stars British actor Jeremy Sheffield as Ben and French actress Annelise Hesme as Sophie whom compare the merits of their countries and eventually conclude that their Clios are a combination of both. The spot was directed by Jordan Scott (Ridley's daughter).

After the ad breaks tonight, you can view the spot at VaVaVoom.co.uk.


Beer loses its fizz

A long but somewhat interesting article on how the popularity of beer is slipping among the older and younger crowds.

The beer industry is madly trying to figure out how to reverse this trend, which industry insiders insist is cyclical but which some analysts warn could represent a more long-term change in who drinks what and when.

"Demographic trends are working against the brewers," said Bonnie Herzog, a beverage industry analyst for Citigroup Investment Research.

Younger consumers raised on an ever-growing array of soda flavors and juice drinks, Herzog and others say, are finding the transition into alcohol a little easier with mixed drinks, which can be sweeter than beer and personalized to one's own taste. Baby boomers, meanwhile, are gradually transitioning from beer to wine and cocktails. And across the board, beer is suffering from a bit of an image problem.

But brewers say they get it now. They say they're on it, even though the industry continued to dip through the first half of this year, according to researchers who follow beer sales. Companies are investing heavily in new product development, new packaging and new marketing - all aimed at getting people to turn to beer for more "drinking occasions."


Don't squirt my Kaboose!

Kaboose Inc, the world's leading independent online media destination for kids has partnered up with H.J. Heinz Company to help launch Silly Squirts(tm).

In the deal, Kaboose gets label space on millions of Heinz-base brand and Silly Squirts(tm) bottles, and in turn Heinz gets an interactive Heinz micro-site within Kaboose.com.

"Kaboose is very excited" said Jonathan Graff, President of Kaboose.
Ok sorry people I can't write any more about this without giggling myself to death like Beavis. Someone please get my mind out of the gutter but the squirty kaboose pun-temptations are getting to be a bit much for me. ;)


Channel 4 hunt for ultimate viral ad of 2005.


Brands like PlayStation, Burger King, Mazda, Ford, Miller Lite, Renault, Trojan condoms and Agent Provocateur have entertained and surprised mass audiences with their viral email ads. Brand managers are realising the power and reach of viral email ads as a non-intrusive marketing technique that is cheaper to produce than TV or cinema ads. The unregulated nature of the Net means that brands can get away with more risqué content than they would be allowed to do on TV. Channel 4's IDEASFACTORY has joined forces with the world's largest collection of entertaining viral emails Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral email ads around - and to find 2005's ultimate viral email ad produced by a UK agency. On Monday 17th October 2005, Channel 4 launches a viral contest 'Germ' that will run on channel4.com/germ.