Adland's adnews


New ad agency makes self-promotional viral

Two creatives, writer Tom Camp and AD Jason Smith, have left Carmichael Lynch to start Pocket Hercules.


Jamie Oliver's butcher ads may get the axe

The Telegraph reports that Jamie Oliver's campaign for his new series "Jamie's Great Italian Escape" faces a ban by advertising watchdogs after allegations that it "condones threatening behaviour". The ad was created by 4Creative, Channel 4's inhouse ad agency.


Dinner Party With Mild Nudity Causes Mild Ad Bannage.

Bluefly, "a leading online retailer of designer brands, fashion trends, and superior value," appears to have come out with a mag ad and TV commercial called "Dinner Party" involving a bit of feminine nekkedness. As expected by us and most likely planned by agency McCaffery Ratner Gottlieb & Lane, a few mags and networks said no to it, and a few others said yes. We send our Adland sympathies to Nickelodeon viewers and Highlights readers, for you're missing out.

Go to That's Why I Bluefly, where you can find their commercial, four page magazine ad, press release and a bit of traditional news coverage in pdf format. And if you're a SuperAdgrunt, you can go into our Commercial Archive for a slightly cheekier Quicktime of the commercial.

Notes: It appears that this moderately-banned Bluefly thing hit a couple of East Coast papers back in mid-September, but didn't make much of a hubbub after that. Also, when I first heard of this, I first thought it was for JetBlue (a la mLife/Metlife) - oops. Well, let's see if we can get this thing rolling again for them, eh? Nekkedness is good for America, as are designer brands and fashion trends of superior value.



Pringles helps promote King Kong film

Pringles is doing a promotion in conjunction with the upcoming remake of "King Kong" with a viral game and online marketing campaign created by digital marketing agency Inbox Digital. The game's at, which is being promoted on Pringle's packaging, as well as at Pringles microsite (includes a competition area, e-cards, film trailers, wallpapers and screensavers).


When brand promises don't deliver

This article takes a look at what can happen when companies talk about promises but don't deliver to their customers.

Brand strength is often quantified in terms of the customer's perceptions of, and attitudes towards, a company - the closer the customer experience is to the 'brand promise', the stronger the brand. And strong brands enjoy long term customer loyalty, top line growth and increased shareholder value.

Many companies, however, fail in their attempts to marry the brand promise with the delivery. In most cases, this is not the result of 'brand laziness', or a failure to comprehend the central importance of the brand promise and experience to the health of the company. Rather, organisations are repeatedly tripping over hidden barriers to an effective marriage of brand promise and delivery.

The results of an 'advertising first' approach to brand management can be catastrophic. Far too often companies skip right to what they see as the juicy stuff - disregarding the key fact that the brand identity must, by definition, define the outputs of creative media campaigns.


Do ads in the Ukraine reflect its culture?

A BBC Magazine reader shares some of the reasons she dislikes Ukrainian television commercials.

Where I live, the advert breaks in programmes are so long I once walked away from the TV, had a shower, washed my hair, made a cup of tea and still made it back to the couch before the show started again. Welcome to commercial breaks, Ukraine-style.

It's been exceedingly difficult for me not to judge Ukrainian culture by its advertising. If nothing else, I think it reflects the culture's stage of development in regard to gender equality. For example, I have yet to see a single advert where a man does any kind of domestic activity.


Robbie Williams and EMI sue Finnish TV channel and ad agency

British pop singer Robbie Williams and EMI, his record company, are demanding compensation from MTV3 (a Finnish television channel) and Kuubi, the advertising agency that created the spot, for using one of Mr Williams's songs - Let Me Entertain You - in a television spot promoting Idols, a talent show.

"We are demanding a total of 200,000 euros in compensation and damages for a copyright infringement. Both the artist and the record company are entitled to compensation," Tapio Susiluoto, a barrister for EMI, said in court Friday.

"As I understand it the situation is a sum of many coincidences. No one had taken care of getting a permission to use Mr Williams's music. However, that permission would probably have been denied as Robbie Williams does not approve of the concept of the Idols competition," Mr Susiluoto added.