How do you create an AIDS campaign? Simple, get a photographer to shoot some celebs in black and white and select an appropriate bold sans serif font to make the headline with. We suggest Futura Extra Bold Condensed. Add a dash of red and you're set!
Silly me, I forgot the shoes. A shoe brand has to be involved, in this example - Kenneth Cole.
Sorta like the Aldo AIDS aweness campaign remixed. In this case Kenneth Cole's campaign doesn't want people in general to speak up, but people to check their status - and then speak up.
"Ninety-five percent of the people living with the virus don't know they have it," explains Kennth Cole, a longtime activist and current chair man of amfAR, an AIDS research and awareness organization.
"If we could just get 5 percent to address their status, we could double the amount of people we're treating and lives we're saving."