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Opel Tigra launch Holland, Opel gets Bendy

Opel launches a online viral commercial as a pre-launch for their Pan European TV campaign.
In the viral commercial Opel promotes it's new Tigra TwinTop in a funny way. A guy so hilarious about his new car starts to do crazy stuff all the way to the men's room. The commercial was produced by McCann Erickson and MRM Partners (www.mrmworldwide.com ) and the wordwide tracking of the campaign is done with viraltracker (www.viraltracker.net ).

Adland: 
 

VW Polo viral - the punchline kills. (uk)

The punchline will kill you.

(Scroll down to view the spot.)

Rumour Mill Update: As predicted, this volatile viral has been flagged as a fake at this time. However, if previous and similar events are any indication, the story will morph before it runs its course.

Rumour Mill Update 2: If you go to http://www.leeanddan.com and click on "Virals", then click on "Playstation", a "Volkswagan" (sic) link appears above it, but doesn't appear to go anywhere at this time (8:51pm Central). So... current buzzy status is now set at Spec Viral or True Viral.

Adland: 
 

Everything you wanted to know about RSS but were afraid to ask.

There is a new e-book in town, this one covers RSS in depth from a publishers/marketeers point of view, and you can pick it up over at MarketingStudies.net right now.

The book, Unleash the power, covers all aspects of RSS, how to make your feed, RSS vs Mailinglists, how to promote it, how to use it. The author Rok Hrastnik has picked the brains of 30 odd people, marketers, publishers, RSS developers, consultants, yours truly included, so that you don't have to.

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Copyright, Copyleft, Copyup, Copydown and Copywrong.

I stumbled onto two interesting copyright issues today, the first is about a film circulating on the web from the Tsunami disaster, shot by Tommy Lorentsen and licenced in an unusual way by Dagbladet in Norway.
The unusual part was that Dagbladet agreed to waiver their fee, and that all licensing fees would go in full to charity for the victims of the tsunami. Sweet deal! The not so unusual part is that the film spread like wildfire on the web, posted by many blogs, and Don't Loose the Question blog asks; Can we just disregard copyright issues during a Tsunami?

Adland: 
 

Super Bowl Heineken ad with Brad Pitt uses his celebrity

In one of those rare examples of an ad that actually uses the celebs celebrity 'right', rather than just using a celeb to do a pitch, a commercial for Heineken will be aired during the super bowl which stars Brad Pitt.
The Hollywood heart throb is going about his business buying a six-pack of Heineken, when he's spotted by paparazzi who chase him through the streets. Turns out all they are really after is Pitts beer.
NYPost article.

The ad, which will air Super Bowl Sunday, shows Pitt buying a six-pack of Heineken and being chased through the streets by paparazzi - who are really after the beer.

Mark your calenders people, the super bowl is only two short weeks away, Sunday february 6th, and naturally the Claymore project Superbowl commercial archive will have the commercials a few hours after the game.
Adland: 
 

Verizon persists with European email blockade

attention Verizon users you need to know this, especially all you fine folks who are emailing me and wondering why you aren't getting a reply - or your automagick password mail for that matter. The truth is, your ISP Verizon is screwing you. The Register reports that the geographical blockade is still in place.

US ISP Verizon is persisting with a controversial policy of blocking email sent from Europe. Since 22 December, mail servers at verizon.net have been configured not to accept connections from Europe by default.

Verizon is blocking ranges of IP addresses belonging to British and European ISPs (the IP space from RIPE, APNIC, and more) in a misguided attempt to reduce spam. Domains are only unblocked following complaints, with Europeans effectively treated as guilty till proven innocent.


See also, Wireds report "Verizon's E-Mail Embargo Enrages"

Dumbest quote ever: Verizon three million DSL customers waiting for emails from Europe were advised to use alternative forms of communication. "If it's really important you might want to make a phone call."

 

Is the Jingle Dead?

David Ogilvy once said: "If you have nothing to say, sing it."

At the beginning of the year, jingles were said to be getting a reprise.

Twenty years later, many agencies still avoid jingles like the plague. But others see signs of the jingle's return -- at least in an ironic, post-modern sense.

Old Navy's Christmas ads showed carolers singing the praises of the brand in a retro style. Air Canada's brand-building campaign featured a Celine Dion pop song written by an ad agency executive. And McDonald's Corp. has proclaimed that its "I'm Lovin' It" jingle should be used in all its ads worldwide.

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