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How to Build a Breakaway Brand

Fortune Magazine has a special feature section on branding in their October 31st issue. The article takes a look at ten companies "who took good brands and made them much, much better".


W&K hope to emulate success of "Grr" and "Cog"

Two new spots for Honda by Wieden & Kennedy London are in production. Rumor has it that they cost over £3m.

One of the ads, "Impossible Dream" was written and art directed by Sean Thompson and Chris Groom. Directed by Ivan Zacharias at Stink, the spot shows a driver "who finds himself in control of a series of vehicles that transform into each other, growing in size as they do so. What starts out as a tiny car morphs into a boat and eventually turns into a hot-air balloon."


Milk's new spots spoof steroid use in baseball

New "Got Milk?" advertisements spoof major league baseball's steroid abuse scandal. The commercials have been airing in California during the baseball playoff games. The spots show actors as baseballers and managers in similar situations s as occurred during the steroid scandal, like being interviewed by reporters about their "Pouring" (the made up slang for drinking milk) and even one that's pretty close to what happened with Jose Conseco (a player says that he poured for his buddies and when they say otherwise, they're lying).


Neil French leaving WPP

This morning, reports that Neil French, WPP Group worldwide creative director, is leaving the holding company. The news comes on the heels of the's "Night with Neil French" where he made some derogatory comments about women in advertising.

It was immediately unclear whether he has been forced to resign or left on his own. According to online accounts of the speech, he ranted against women in the profession, saying they're more concerned with their role as childbearers than working long hours on behalf of clients.

He was reported to have said, "Women don't make it to the top because they don't deserve to. They're crap."


Newsweek on the New Ad Age

Newsweek reports on the rise of viral advertising.

The interactive ad industry has gained momentum in tandem with increased high-speed broadband Internet access making it easier for more people to watch online video. Broadband users now make up 42 percent of the U.S. population, up from 36 percent in January 2005, according to a September report by Nielson/NetRatings. And Internet ad revenues are following suit. For the first half of 2005, they were up 26 percent from last year, reports the Interactive Advertising Bureau in New York.

The Web still snags a much smaller percentage than print of total measured U.S. advertising revenues (5.3 percent for the Web versus 23 percent for newspapers and 8.6 percent for broadcast network TV in 2005) according to the Jack Myers Business Report. But newspaper growth has been relatively stagnant, while the Internet and other interactive media continue to have double-digit increases. And this revenue shift is expected to continue. At a September 2005 Advertising Week event, David Verklin, the CEO of Aegis Group's Carat Americas, predicted that over the next three years, advertisers will shift $40 billion collectively out of their TV budgets and into new, digital media.

With online advertising so ubiquitous, it takes more than a clever idea to get consumers' attention. Increasingly, they want to get something in return for their time. Hence, the boom in online and mobile media contests and sweepstakes which are incorporated into various ad categories from streaming video to website banners.


Bathroom Humor from Angel Soft

Angel Soft has had a page on their site up for a while now called "Bathroom Moments" featuring what they call humorous situations in the bathroom.


Commercial Alert Asks FTC to Investigate Buzz Marketing

Today, Commercial Alert sent a letter to the FTC (Federal Trade Commission) asking for an investigation to determine if buzz marketers are violating federal law by prohibiting deceptive advertising.


What is it?

it is everything you've ever wanted.

I found this very strange, but fairly witty webpage from a banner ad on Yahoo!. It appears in just a few short hours we will find out what "it" is. It is amazing just how little coverage this viral is getting (i.e. none, that I have found). There is also a list of at least fifty things "it" is/does at the bottom of the page.

The highlight however is the 6 funny videos which appear to make fun of many other company's campaigns ("What it does").

I have already tryed looking up the whois info and there is none. What do the adgrunts think "it" is?