Adland's adnews


Do ads in the Ukraine reflect its culture?

A BBC Magazine reader shares some of the reasons she dislikes Ukrainian television commercials.

Where I live, the advert breaks in programmes are so long I once walked away from the TV, had a shower, washed my hair, made a cup of tea and still made it back to the couch before the show started again. Welcome to commercial breaks, Ukraine-style.

It's been exceedingly difficult for me not to judge Ukrainian culture by its advertising. If nothing else, I think it reflects the culture's stage of development in regard to gender equality. For example, I have yet to see a single advert where a man does any kind of domestic activity.


Robbie Williams and EMI sue Finnish TV channel and ad agency

British pop singer Robbie Williams and EMI, his record company, are demanding compensation from MTV3 (a Finnish television channel) and Kuubi, the advertising agency that created the spot, for using one of Mr Williams's songs - Let Me Entertain You - in a television spot promoting Idols, a talent show.

"We are demanding a total of 200,000 euros in compensation and damages for a copyright infringement. Both the artist and the record company are entitled to compensation," Tapio Susiluoto, a barrister for EMI, said in court Friday.

"As I understand it the situation is a sum of many coincidences. No one had taken care of getting a permission to use Mr Williams's music. However, that permission would probably have been denied as Robbie Williams does not approve of the concept of the Idols competition," Mr Susiluoto added.


DC Metro hopes riders will be down with new lingo

LM&O, Metro's advertising agency, has created a series of sniglets (clever and creative words not found in a typical dictionary) to appear on signs placed in the space above the windows in Metrorail cars and Metrobuses.

The messages will remind customers to plan alternate routes home, report suspicious items, offer seats to people who need them and not block train doors.

The sniglets include:


Bester Burke creatives concept raises awareness of AIDS/HIV on children

Back in January, Campaign, UNICEF and Clear Channel launched a poster challenge in an effort to raise global awareness of the impact of AIDS/HIV on children. A brief was provided and resulted in over 300 entries. Today the campaign launched at same-day events in New York, London and Johannesburg.

The winning creative, by Bester Burke, an agency in Cape Town, South Africa was the work of Stuart McCreadie and Graeme Taylor. In Novemeber, the campaign will begin running in over 50 countires.


Adidas employes avatars

User-generated cartoon characters wearing Adidas clothing is a part of the launch campaign for Adidas' women's winter collection.


Pfizer—Does CVD stand for Commercial Very Dumb?

We all live in a world in which change is the only constant, where new ideas bring about better things for our lives, in which there is a constant effort to improve on what our forbearers had to deal with and live without. But sometimes, things get a bit off track. Sometimes, there is a reason to say STOP! This is one of those times. Enough is enough.

There is currently a television/cinema commercial floating around which is entitled "falling star." It was produced for a group called the Boomer Coalition (Pfizer and the American Heart Association). It was produced by one of the new wave of advertising agencies that are currently circulating around Manhattan Island, called Strawberryfrog.


Ad folk call for market researchers to come clean

An article from Australia says that the advertising industry has called for market researchers to "come clean". They have been accused of "dubious science, double standards and a lack of accountablilty for refusing to disclose how many ad campaigns that they altered during concept development succeeded or failed".

"It's not the creative people who are responsible for the rubbish going on TV," Clemenger's creative director, Danny Searle, said during a robust debate at a Fairfax-backed screening of the 2005 winners from the Cannes International Advertising Festival.

Team One and François Vogel team up for Lexus IS ad campaign

To promote the launch of the new 2006 Lexus IS sport sedan and drive consumer perceptions of Lexus to a new level, the creative team from Team One hired award-winning director François Vogel of Paranoid Projects:Tool to direct a set of visually distinctive spots. The campaign officially kicked-off on Oct. 17, but the first :30 commercial, entitled "Running Rings," began airing in select markets as a campaign teaser earlier this month.

"We set out to make each piece of advertising in this campaign unique," began Jon Pearce, Team One's group creative director and copywriter on the campaign. "We needed to reach an audience of young affluents, so the TV spots needed to behave in a way visually, and with music to communicate everything that's unique about this model. The IS excels not only in luxury, design, comfort and technology, but also in performance. Accordingly, "Why live in one dimension?" is the theme that unites the spots, and each one delivers on that theme in a slightly different way."