Tess Wilkinson-Ryan from Creativity chatted with me on the phone one day and asked if me and my alter ego Dabitch are "out of the closet". Oh yeah - Åsk Wäppling is so out of the closet now... *hahaha*
Dabitch is back
Åsk Wäppling is the mistress and founder of ad-rag.com, a web destination for industry news, gossip and rants; her online persona is called "Dabitch". The site is very popular with ad insiders, despite (or thanks to) its many caustic comments.