A BBC Magazine reader shares some of the reasons she dislikes Ukrainian television commercials.
Where I live, the advert breaks in programmes are so long I once walked away from the TV, had a shower, washed my hair, made a cup of tea and still made it back to the couch before the show started again. Welcome to commercial breaks, Ukraine-style.
It's been exceedingly difficult for me not to judge Ukrainian culture by its advertising. If nothing else, I think it reflects the culture's stage of development in regard to gender equality. For example, I have yet to see a single advert where a man does any kind of domestic activity.