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Who needs ad creatives?

Wired.com has an article about a site that allows your average Joe or Jane to create taglines and come up with concepts for ads. Similar to brands getting consumers involved in advertising like that contest Geico is running.

First prizes go up to $500US all the way down to $50. The site that Wired writes about, as if it's a paid placement, also doesn't not have the permission of the brands are creating contests for. They are hoping to sell the work to these brands, but well, how rare of an occassion is that? Heck, if a brand, like Coca Cola is your client, you still probably have to jump through hoops to get them to buy a good idea, let alone one by someone who doesn't understand demographics, or what really goes into creating an ad. And, not only do they try to sell only the top idea but the entire caboodle of entries they receive. Of course, *if* it gets sold they will split the profits with the top 20 people. Ok. Sounds reasonable enough of a reason for me to give up the rights to an idea. Especially if it doesn't get used.

Adland: 
 

Plethora of sites for GameTap

Some of you might have seen some strange commercials recently for Get Goatz and What is Ad At (those links go directly to the spots). The spots direct folks to GetGoatz.com and WhatisAdAt.org.

These are two of five sites which are a part of a viral program for a new gaming site by TBS (Turner Broadcasting), GameTap. The other sites include: GameLandSecurity.com, FirstPersonGetaways.com, and S-E-R-V-E.org.
The sites were concepted and developed by Mullen and The Barbarian Group.

What I'm not getting is how people are to find out that they are connected to GameTap. I've wandered through the sites and unless it's hidden deep somewhere within the site, I haven't seen any links or anything which points to GameTap. Yes, it becomes obvious that they all have something to do with video games, but is it for a particular game? Or for a new platform? Or what? Probably the best of the sites, IMHO is the Game Land Security. I found the Safety Tips pretty funny.

Adland: 
 

Origen XBOX 360, two bunnies under a tree countdown - nothing is happening

33 day countdown with bunnies. This strange thing from Xbox and AKQA has been puzzling people all over the web for weeks, people all over are reporting on changes, bunny-movements and speculating what will happen when the countdown is finished . Well the clock in Rådhusets tower just struck twelve here and my timezones countdown is finished, and this is what happened:
Nothing at all. Weird.

Adland: 
 

Heat Names New President: John Elder, former associate partner at Goodby, Silver

Heat founder Steve Stone has announced the appointment of John Elder as president and equity partner. Stone will now act as Heat's chairman and creative director. Heat is the SF-based advertising agency launched seven months ago by Stone, one of the founders of legendary ad shop Black Rocket. Elder joins Heat from Goodby, Silverstein & Partners where he was an associate partner overseeing accounts including eBay and Discover Card.

Elder joins Heat to spearhead new business development and provide strategic counsel on Condé Nast, Moderati and other agency clients. Heat is currently completing a three-spot broadcast campaign for a major advertiser set to debut in October.

"He's smart, he's funny and he's got fire in his belly. I can already tell he's got the ‘hunter' gene I've always looked for in a partner," said Stone. "We're trying to build a place where we have smart, talented people who are like magnets for clients and future employees. John is certainly one of those magnets."

Adland: 
 

My NHL

Last week the NHL broke a new advertising campaign titled "My NHL". Shortly after, Martha Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive to women and was trying to sell sex and violence.

"The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk said in an interview. "She's in the ad as a groomer, a sex object.

Adland: 
 

McDonald's delays rap song and uniform

Adage reports that McDonald's has yet to move forward with their placement in a rap song, which we reported on back in March. Maven who is helping in the search has presented some possibilities to McDs, but a spokesman for the company says:

"We have not identified the right opportunity. We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."

There have also been delays after the plan was announced due to complaints by watchdog group The Campaign for a Commerical-Free Childhood, who said this plan created "new and deceitful ways of targeting children...listeners won't know the rappers are being paid to push Big Macs--these 'adversongs' are inherently deceptive."

Adland: 
 

Heads will roll over Maverick's Mortal Kombat Viral...

Viral agency Maverick have just released their latest viral campaign Blood on the Carpet for Midway Games' Mortal Kombat MK Monks.

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