Wired.com has an article about a site that allows your average Joe or Jane to create taglines and come up with concepts for ads. Similar to brands getting consumers involved in advertising like that contest Geico is running.
First prizes go up to $500US all the way down to $50. The site that Wired writes about, as if it's a paid placement, also doesn't not have the permission of the brands are creating contests for. They are hoping to sell the work to these brands, but well, how rare of an occassion is that? Heck, if a brand, like Coca Cola is your client, you still probably have to jump through hoops to get them to buy a good idea, let alone one by someone who doesn't understand demographics, or what really goes into creating an ad. And, not only do they try to sell only the top idea but the entire caboodle of entries they receive. Of course, *if* it gets sold they will split the profits with the top 20 people. Ok. Sounds reasonable enough of a reason for me to give up the rights to an idea. Especially if it doesn't get used.