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Advance.net

Hear Jeff Jarvis, president of Advance.net and BuzzMachine blogger, talk about the change in the media marketplace to citizen’s media and his own investigation into the FCC’s crackdown on indecency. Jeff also discusses the future of digital media and what media companies and marketers must do to make this shift. As president and creative director at Advance.net, Jeff oversees the Internet operations for Advance Publications, which includes Vanity Fair, Glamour, Vogue and CondéNet. He is a former television critic for TV Guide and People.

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Hack in the box

There’s no job security in advertising. And now there’s even less. Here’s a new software that claims to write headlines.

Click here to meet your possible replacement.

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Overstating buzz for cheesy "terrorist" ad KLIF 570AM jumpstarts a viral

Tom Biro at The Media Drop has spotted an ad from the Dallas/Fort Worth radio station KLIF 570AM, which was 'banned' or rather not broadcast due to it's content according to the Dallas Morning News. (Reg. Req.) Comcast asked KLIF 570AM to remove a small section of the ad, and the radio-station marketing geniuses who've just read some buzzbook or another decided to blow it all out of proportion in hopes of getting a big viral on their hands (not to mention the free PR).

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Pottymouth is baaaaack.

Remember those baby-shirts back in 2000? The ones we had so much fun making more insane slogans for? The thread provided gems like
I eat at Hooters!™ (boy), I'm only here for the Welfare. (coed),
Absolut™ Accident (coed) (penned by Claymore, who else?) and so on....
Good news for those who want to dress their tykes with 'tude - the pottymouth shop has opened!

Pottymouthshop

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Amazon's advertainment movies really suck

Slate on Amazon.com's "Amazon Theatre" project that brought us short films with large amounts of product placement and clickable credits. Which might not be a bad idea if only the films didn't bite the big one.

I mean, they're really, really bad.

"Watching these films is time wasted. I did it so you don't have to. I urge any future producers of advertainment to heed this advice: If the content is not as compelling as a Dharma & Greg rerun, it should not see the light of day."

The films can still be seen here. But don't say I didn't warn you.

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Pepsi ad pulled due to Asian tsunami

A planned ad for Pepsi, with David Beckham, Ronaldinho and Thierry Henry among others has been delayed indefinitely following the the tsunamis in Asia. Teaser press releases about the ad sent out to Norwegian trade press the 21st of December with a reminder sent only a few hours before the real world tsunami happened contained images of the football heroes posing in front of a giant wave. "If we had a crystal ball we would never have sent out these images" said Lene Gjestad, Pepsi marketing Director in Norway to Verdens Gang. "The image was taken from the commercial which has a surfing theme, and was meant to be humorous, but looks frightening now after the disaster."

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Shots.net announces ViralAward nominees

Shots.net reports about the upcoming viral awards and lists the nominees here. I think I might be having a few ad deja vus.....

The Trojan Games released in 2003 won not only a cyberlion 2004 (google cache link) but also the 2004 Creative showcase Viral awards, yet here it is again nominated for Best Campaign, this is getting a bit like the award-sweep done by the Honda Cogs march all over the award-world - where year-later respect can be explained by entry "air-dates" requirement. In this viral award case it's explained by their entry requirements: "All work must have been completed since July 1st 2002". To win a 2005 award? Weird.
In the Word of Mouth category Obey the suit is nominated which was released in 2003 as well.
Napsters (#1, #2, #3) animated series is nominated in Best Art Direction & Design, and again was released in 2003.
Mazda 2 Smooth Parking is nominated in Most Creative Use of Technology, though BrandRepublic announced the campaign way back in April 2003.
I'm beginning to think this is rather funny....

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Ad gone astray?

What is going on here? Shot like a cheesy liquor ad, copy that is all over the place, and a very strange looking dress (especially at the shoulders).

Got an idea what's going on? Post a caption/comment for the ad that might explain it.

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