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Polaris Snowmobiles trailer

Polaris Industries has posted a trailer for their next snowmobile commercial at a microsite called winningperformance.tv. Wait for the outtakes at the end. They're the best part.

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The Ad Conceptor

With Advertising Week less than two weeks away, Deutsch has put together The Ad Conceptor to aid in concepting while/if you're off to NYC to check out the festivities.

Adland: 
 

Campbell's vs. Branston

Sometimes, the left hand doesn't know what the right hand is doing. But if you lived in Badland, your hands are in total sync.

Badland: 
Adland: 
 

Arkitektkopia makes copies a breeze - but is their campaign a copy?

I'm unsure where to place this one, Arkitektkopia has released a very creative campaign - the media itself is quite fun - on the streets of Stockholm right now. The idea is simple, since Arkitektkopia provides great copies, the ads are simply copies of things found on and off the streets in the hood around Stureplan (which is Stockholm's Madison Avenue).

For example, rain drains. Which one is live and which one is memorex? (read more). Hat tip to Swedish adforum Bold for the Arkitektkopia campaign.

Badland: 
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Intern bikes from L.A. to Seattle to fetch coffee

Steve Ounanian, a UCLA student and 86 the onion intern, is not above fetching a cuppa joe. In fact, he's going to ride his bike all the way from L.A. to Seattle armed with nothing but power bars and beer money. His progress is being documented on Ritualride.com. Ounanian seeks to get the heart of what it means to have and to live a daily ritual: "By sustaining my own ritual, and interviewing the people I meet along the way about theirs, I hope to understand what the daily ritual is at it's core." With his camera and minidisk recorder he'll make a short film about the adventure as well. For company and biking skills - we presume - Ouanioan is bringing along his friend Chris Jahn, an LA bike messenger on the ride.

Adland: 
 

Coke vs. Monroe College

Sing. Sing a song. Sing out loud. Sing out strong. Sing of good things, not badland!

Badland: 
Adland: 
 

PR equals action?

Media Guy Simon Dumenco at Adage.com shares some comments on how in Bush's world, PR equals action.

PR only goes so far. Not only have we been parsing anew the limits of public relations, but the limits of people who have become perilously, mindlessly dependent on PR in place of action. Their leadership limits, their moral limits.

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