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My NHL

Last week the NHL broke a new advertising campaign titled "My NHL". Shortly after, Martha Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive to women and was trying to sell sex and violence.

"The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk said in an interview. "She's in the ad as a groomer, a sex object.
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McDonald's delays rap song and uniform

Adage reports that McDonald's has yet to move forward with their placement in a rap song, which we reported on back in March. Maven who is helping in the search has presented some possibilities to McDs, but a spokesman for the company says:

"We have not identified the right opportunity. We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."

There have also been delays after the plan was announced due to complaints by watchdog group The Campaign for a Commerical-Free Childhood, who said this plan created "new and deceitful ways of targeting children...listeners won't know the rappers are being paid to push Big Macs--these 'adversongs' are inherently deceptive."

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Heads will roll over Maverick's Mortal Kombat Viral...

Viral agency Maverick have just released their latest viral campaign Blood on the Carpet for Midway Games' Mortal Kombat MK Monks.

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"Idea man" invents advertising on parking stripes

The Denverpost shares a story of an ad exec with big ideas, the kind that looks for new places to put ads - before any specific communication idea - all the time. Oh boy.

...Golden advertising executive Greg Gorman, 46, has come up with a better idea.
In 2003, he looked out his window at the Denver West office park and noticed all the safety-yellow stripes marking parking spaces. Why not turn those stripes into ads? he mused.
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Is it subliminal advertising or ad creep?

The Observer reports on subliminal tactics being taken up by tobacco firms.

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It's Dough Time

R. Lee Ermey (host of The History Channel's "Mail Call" and actor in a bunch of nifty films such as "Apocalypse Now", "Saving Silverman", and most famously as Gunnery Sergeant Hartman in Stanley Kubrick's "Full Metal Jacket") has a blooper reel of sorts at Sideshow Collectibles, the company that makes his action figures.

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American Chemistry vs. Oxy Petroleum

Things are disappearing all over Badland, but at least the pet dog didn't go anywhere.

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