Adland's adnews


We've been had by Ogilvy person pretending to be a student.

Bjoern at Site-9 Weblog spotted something iffy with the polite email from a marketing student. The email starts off with : "First of all, let me tell you how much I like your blog. I am a last year student at university and I hope to start working in advertising next year. Your blog is a real source of inspiration." and goes on to tell about the American Express interactive Billboard we posted about on Thursday.
Bjoern did a little header-reading on the emails to see where it came from, and when he compared to his site-stats, he saw that the same IP showed up in his server logs as
Do a

dig -x

and the answer is 
86318 IN    PTR

In short, they suckered us! Ogilvy happens to be American Express' ad agency. I'll blame my lack of cynicism that day on the yearly deadline stress before the superbowl, I read the mail and took it at face value.

Well not really, I couldn't care less if they were a student, if they really did think this site was a source of inspiration or not - all I care about is the tip, and is it "report-worthy"? After sending a few images to the Amex billboard, including goatse as I mentioned in the comments I thought it was a fun little poster and posted about it. Someone at Amex server actually sifts through those images and makes sure goatse doesn't end up on the street after all, and that's pretty clever (though it might have been even more fun had the Goatse image-send worked - god knows it would have gone viral immediately then)


13 Advertising Tips

I've been involved in marketing and direct marketing since… my God! Am I that old already? Anyhow, over the years I've been asked to give tips on marketing along with my specific advice. Here's a short list of some of my best tips. Read on.


Black Rocket Turns "Heat" On

Black Rocket Founding Partner and Executive Creative Director, Steve Stone, announced the launch of a new company called “HEAT.” in the middle of superbowl-fever, february 7 2005. Joining Mr. Stone is former General Manager of Black Rocket, Bob Ellis, and six other Black Rocket alumni.

Laughing off the "hot company"-jokes, Stone says, "Heat is what we are. Heat is what we do. Heat is what we offer. There are clients out there who may have brands or products that have gone cold. They need new ideas, smart ideas. They need some heat. There are also clients out there launching new brands or products. You can only launch something once and it better be done right and with enough heat. We have a lot of experience launching new brands."


The Super Bowl XXXIV Advertising Bonanza Review

Every year the Super Bowl is filled with champagne wishes and caviar dreams for advertisers and ad agencies. Who will be the most talked about as they strut their stuff down the creative red carpet?

The Oscars of advertising was definitely a star-studded gala this year. From Burt Reynolds to Poppin' Fresh, we were bombarded by stars and icons shilling everything from beer to countertops (which we saw coming a mile away in our Super Bowl XXXIX Advertising Bonanza -*SPOILER ALERT*). We also saw fewer animals and much more "tame" ads overall compared to recent years.
As the Super Bowl was a star studded event, we think it makes sense to give our review on a star rating system.

*= Pudrid piece of visual and/or aural excrement.
**= Medocrity is only a few feet away.
***= When you can't do something well, at least you aren't doing it poorly.
****= Bravo my good chum!
*****= Never in my banal existance have I ever been so completely filled with joy and total happiness.

SuperAdgrunts - click on the links to view the spots. Or head to The Claymore Project. Read more for the reviews:


The game is on, super bowl commercials 2005 are up.

The game has started, the pregame is done and so the Claymore project a.k.a. Super Bowl 2005 XXXIX has begun, pre game ads are uploaded and ready to be watched by all greedy super adgrunts. As the game progresses so will our collection of the superbowl ads. Stay tuned, and pass the beer.


This year's banned super bowl commercials.

2005 might become known as the year of the banned superbowl commercials. Why we're they banned? Either FOX just doesn't have a sense of humor or, most likely, they're terrified to get fined for indecency..... These ads are quite tame.


XXXIX Super Bowl Ads and ads from the past.

While we wait for the yearly rush for the superbowl commercials which we - as we always do - will post a few minutes after the game is over, lets have a look at the tops and flops adverts from past superbowls. Since our superbowl commercial archive stretches 32 years, the largest super bowl ad collection in the world wide web by far, we have many ups and downs to choose from. Do you remember these commercials?


Resumé on the Super Bowl 2005

We share what we think about this years super bowl ads to Resumé trade magazine in Sweden. Resumé names Godaddy the big winners for biggest buzz created by smallest budget with their satire on nipplegate, and rates both the Bud and Fedex ads high. Åsk rates the Ford "Fargo" Mustang ad the best of the super bowl year 2005 though it in her view had very little competition from the other ads.