Adland's adnews


Everyday Sneakers Viral Spoof

Paris-based Mask has created a spoof viral campaign for 'Everyday Sneakers', for Courir, a French sports shoe retailer. The virals feature a fictional Japanese businessman, Takeshi Mushido, who claims having all his staff wear sneakers is the secret to success.

The site features a two-and-a-half-minute spoof interview with Mushido on the fictional 'World Business Show', promoting his book. Other areas of the site contain an explanation of Mushido's philosophy, along with graphs proving his theory works and wallpapers to download.

There will also be guerrilla marketing featuring Mushido on the streets of Paris.


New VW Beetle Ad Campaign

A new ad campaign "Force of Good", touting the new 2006 Volkswagen Beetle, has begun. Created by Arnold Worldwide in Boston, the advertising includes TV spots, a website and a promotional tour in seven US cities.

These Ambassadors will battle every day evils by surprising drivers with paid parking meters and tolls, supplying IZZE(R) all-natural sparkling juice to thirsty people on a hot day, distributing coffee during rush hour and participating in local volunteer opportunities.


Won't somebody think of the children?

There is a discussion brewing at Metafilter; "Thinking of the (obese, cavity-ridden, materialistic, insecure, grasping, nagging) Children... for fun and profit!" that anyone who works in advertising should take a look at.

Won't somebody please think of the children?
Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college".
posted by taz

What is Automotive Advertising...Without Automotive Marketing

Do you know the difference between automotive advertising and automotive marketing?

I have found the majority of auto dealers confuse the two and don’t even realize there is a difference in marketing vs. advertising. I could only begin to guess how many billions of dollars are wasted every year in automotive advertising and automotive marketing. The automotive business accounts for the largest spending on local newspapers and local radio stations.


Ad campaign without a poker face & foul hand.

Our friends at Bold have found an ad campaign so bad, its terrifyingly terrible.

The poker room site has promotional films here, where Swenglish tries to pass for English, the acting is stiffer than a senior who mistook internet viagra for arthritis meds, and the jokes themselves are even older - see the suck the cork out of a winebottle gag. Somewhere there might actually have been an idea in the campaign but it sems to have been buried in mass of mediocrity.


And the Emmy for a commercial goes to...

The Emmy awards are being telecast this Sunday. Winners for the commercial category of the Creative Arts have already been posted on their site.

Two of the nominations this year were Super Bowl ads.
Read on for the nominations and the winner.