Blogging By Moonlight - From Billboard - 07/03/2005
by MINDY CHARSKI
Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director ask Wappling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wappling, 32. "But they think I'm a guy, and that gets annoying."
"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."