As Claymore so eloquently put it: Coke to Pepsi: "Ha! Bite my shiny red ass!"
A new study reveals that Coke takes over parts of the brain that Pepsi can't reach. The experiment was a laboratory controlled version of the Pepsi challenge, tasting blind the subjects had no preference for either cola. However when they were shown the logo's, three quarters of the tasters said they preferred Coke. It doesn't end there though, the researchers found a huge increase in brain activity in the parts of the brain associated with cultural knowledge, memory and self-image.
Over at MoreToSee electronics company Sharp has a cryptic campaign for their new flat screen TVs. We think.
Created by w+k New York, and according to adcritics email with cooperation from nearly all of its offices and numerous partners with creative director Ty Montague in the lead, the labyrinth of intertwined stories about a love triangle, spreads across several blogs and television commercials.
When I went to visit the MoreToSee pages, I got stuck on these mislabeled berries. As you can see by the long stem that holds a bunch at a time and the see-through color, those are red currants from the gooseberry family and not lingonberries.
The Viral Advertising Agency ASABAILEY has launched it's first viral campaign for SEGA Football Manager 2005. The ad was produced by Maverick Media and directed by Seamus Masterson, for SEGA Europe.
Available in two versions, the first version comes complete with more colourful language, and it is being seeded as, The Banned Country Sports Video http://www.asabailey.com/minty , for the enjoyment of the 18 - 30 online gaming community; who, those at the agency say, will get the humour and will not be offended by the language.
Ikea, the consistently quirky campaigner surprised commuters with free pillows demanding "Better Sleep for everyone". Amused commuters could have a kip on the trains in Stockholm thanks to the free pillows that the Ikea-pajama-army handed out.
During morning rush hour the 23rd of September the campaign kicked off. By the platforms for the Arlanda express trains, and the regular commuter trains Ikea greeted sleepy people with their free pillows. In total about 10.000 commuters travel these trains every day. Read more to see more!
If you build it... They will come... is the idea behind Fords new ad where the spirit of Steve McQueen rides again, in a racetrack built in a farmers field.
The cooky farmer who built the track races around in his mustang, when out of the field steps the Steve, what is a farmer to do? Give Steve the keys and watch him ride off course.
Paul Street directed this ad, having experience in bringing Steve back to life from a previous ad for Ford (Europe) in 1997.
Believe Media superimposed Steve McQueens head onto a body double, the result is seamless, "It is as if Steve McQueen is back to life" said Katie Matson creative coordinator at Believe.
Rexblog wonders if that cat has nine lives, it seems it does. Getting the "click-through" idea from the web, old media tries to invent new ways of 'scanning' and ad to save the punter from typing in an URL in their browser. The advertiser would then know where you had seen the ad, the media seller could brag about how many see their ads, and you waste a lot of time photographing something with your camera phone, scanning something with a cuecat or similar until you say "sod that" and type the URL in instead. Why does this idea never die?
You see that list of top five commercials? It's the ads that have been viewed the most these past 30 days - it comes as no suprise to me that Budweiser Leon and other Bud spots are climbing to the top. How this toy works is simple, watch an ad and it counts as a "hit". Tell all your super adgrunt friends to watch the same ad and the hitcount will climb, eventually that ad will end up on top of the heap - so you guys control which ads end up on the top five list. It's a real reflection of what actually is the most popular.
If you read more I recommend toolbars "bookmarks" on this site, and whatever happened to the ad agency links?