Adland's adnews


Spray DDoS screensaver launches worldwide

The crazy "make love not spam" screen saver which we wrote about here: Spray gives away free screensaver that DDoSes spam-sites is a success, 9800 downloads so far in Sweden alone, lots of gigabytes of traffic has hit the spammers servers, and now they'll take over the world with it. Lycos Europe has joined the make love not spam revolution and offers the screensaver to anyone on the planet. Comes in these flavors: Italian, Spanish, English and German.
Not everyone is so keen on the idea the Register ends their "When is a DDoS attack not a DDoS attack?" report on a concerned note:

A spokesman for Lycos in Germany told The Register he believed that the tool could generate 3.4MB in traffic on a daily basis. When 10m screensavers are downloaded and used, the numbers quickly add up, to 33TB of 'useless' IP traffic. Seems Lycos may hurt not just spammers

Wnek on award shows and creativity

Mark Wnek's column in the Independent this week discusses the separation between winning awards and being creative when it comes to real clients. Here's an excerpt:

Awards competitions are the last bastions against the intrusion of business, where creative people can lionise their "art" unconstrained by commercial considerations. Criteria for victory have now become eccentric if not esoteric, removed from the real world in which advertising is supposed to function and be commercially effective.

Advertising with tiny or absent product logos does well in awards competitions. Ads in which the product barely appears do well. Stuff which is cool and groovy and young does well. Work which is original for the sake of originality alone does well. Commercials directed by directors with Hollywood or underground cachet do well. Advertising which is antisocial or offensive does well. Work which is little more than a sponsored joke does well. Work which is wild and crazy and incomprehensible does well.

Nearly all of the above advertising has as its sine qua non a would-be avant-garde but in reality highly narrow-minded aesthetic of cool - narrow-minded because it's not designed for anyone above the age of 24. That's leaving out quite a lot of people with quite a lot of money to spend. Like the whole of Middle England (and Middle America) for instance.


Product placement invades kids films, and blogs

Product placement is the latest recently revived rave, which has actually been going on since forever but regaining popularity now. (No, the reeses in E.T. were not the first instance of it, rather the Gordons Gin in African Queen was). Even bloggers can do product placement these days, bloggers are already getting paid to blog about Marqui. Not wanting to miss out on a cash cow, I mean a good thing(tm), Deutsch has formed a product placement unit which will "provide more strategic product placement for our clients and reflects Deutsch's results-based orientation performance that is measurable and accountable".

The childrens movie A Series of unfortunate events, has a suprise cameo of the AFLAC duck, and will also be featured in a series of ads for the movie. Director Brad Silberling sought out the insurance company mascot as a comic releif device in the movie. He won't be shouting his trademark "AFLAC!" in the film, but the insurance company has agreed to spend $5 million to promote the film. We didn't know kids were target market for insurance. ;) Probably the parents who watch it with their kids are, but still.


Rumours of advertising's death 'vastly exaggerated'

"Oxford Univer"Oxford University's new professor of marketing has rubbished claims that product placement and advertiser-created entertainment programmes are the future of advertising"

Here's why: link »


Anti pop-up ad T-shirt xmas gift.

Brandsuicide, the people who hate intrusive pop-ups and layover ads rabidly have created a T-shirt for all of us who agree. If you want to be really evil for xmas, buy this for a friend who is stuck at a job designing pop-ups - that is what I'm going to do. The reason santa is so jolly is because he knows where all the bad girls like me live.


Justin Kirby sheds light on difference between viral and deception.

Hello world, Dab here, I'm talking to Justin Kirby of the VBMA, sipping absinth at the Carlton hotel in Cannes. Ok, so I fibbed a little on the last bit - in reality we've just emailed. Let a girl dream.

DB: So Justin, what is Viral marketing vs what is word of mouth? (if you had to explain it to your mum)

JK: My Mum's doing a PhD (seriously and she's over 70) so how about what Dr Paul Marsden says:

Viral and Buzz: Spreading crafted advertising messages through consumer networks - either through media, ambient or online.
Word of Mouth: Accelerating, amplifying and measuring natural word of mouth recommendations.

He also says; Buzz, WOMM and viral are all the same - namely "network-enhanced word of mouth".

If you want to talk of nuances then;
... viral has tended to be used by those dealing with online networks
... buzz by those who exploit media networks (PR-ability)
... and WOMM by those who harness traditional social networks.

But it's all network-enhanced word of mouth. Simple!


Another viral entertaining site .. from CP+B

"Having trouble picking out gifts? Try Borders' Giftmixer3000 -- a talking computer, à la HAL from 2001, who is more than happy to help. Just another viral bon bon from -- need we say it -- Crispin Porter + Bogusky."

Link »


ASABAILEY Ogilvy stunt jumps the shark twice over

Adgrunt extraordinaire Caffeinegodess has like so many other ad bloggers, gotten a self promotional email from ASABAILEY.COM. They are flogging their prank the Ogilvy hijack yet again, this time they managed to get an interview in PR Week, looks like they're milking this stunt for ten times more than it's worth.
Seems ASABAILEY can't tell their arse from their elbow though, even online which should be their forté as Caffeinegoddess noted that they brag in the interview about their superior online placing skills saying "How did we get the Ogilvy & Mather out? We got someone independent to do it for us. They sent it to Ad Rants and blablabla. Right. It's plain to see that Cup of Java , TextURL , Researcher and a bunch more ad obsessed blogs with ad obsessed readers covered it on November 6, Adrants covered it Sunday the 7th.