Bill Breen has an interesting piece in this month's Fast Company on the six myths of creativity. For example, the myth that creativity is the exclusive province of creative types. You know. Painters. Sculptors. That prententious phony down the hall with the black clothes, goatee and ponytail...
Bacardi is seeding a new viral ad which seems to follow somebodies unwritten rule that virals need to have sophomoric crude and often sexist humor in it in order to spread. These are the virals we usually don't pass around, remember what you were showing your friends last week? Yeah that apple mini iPod ad wasn't it? Not a titty in sight.
Spoiler alert, the punchline is a woman has four breasts and meets her perfect man, with four hands.. ha. ha.. ha.. No that's not funny, and I really tried to smile at it, but it just wasn't clever anywhere.
For all you google fans, there is a new toy on the ever encompassing searchengine, Google Suggest. Start typing a word and Google will suggest words that might be the one you are looking for. So what happens if you type the letter "I"? Ikea beats both Ipod and imdb to the top slot.
Amazon is the first suggestion on "A", and "Nokia" is the second suggestion on "N". How many brands can you find in this new toy?
Read more about this idea and how it works at googles blog, I have a suggestion.
CNN has done a humorous ad campaign on the web where they poke a little fun at themselves. Anderson Cooper knows everything, Christiane Amanpour has a bug-a-boo peeve when people mispronounce Iraq, and to top it all off the site even shares some out takes and behind the scenes of each ad that are funny as well. CNN: at your command taken to the extreme.
In the words of Wolf Blitzer.. It's the drama, the passion, the blood, the guts.. It's a commercial. Lou Dobbs will not have a sitcom with his co-actor in the future though. ;)
To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news. Masters quietly posted the spot to his site a few weeks ago. It received moderate traffic until it was picked up by several blogs last week. In a matter of days, the ad has been watched more than 37,000 times, and is making the rounds on blogs and e-mail.
For some digit context, note that the top ad of the viral chart has been viewed 49900 over the likes of a few months. Not bad for a home made ad then.