Curious when I read yesterdays news I had to go and ask them, "So boys, what's this about you starting a new shop?"
Fred&Farid "We're launching a new international creative agency, based in Paris. The name of the agency is "Marcel". It belongs to the Publicis Group, but is totally independent in its functioning. We will be the Presidents of the agency, and will report to Maurice Levy. This agency is an "integrated agency" treating all media (advertising, design, web design, direct marketing...)"
The name Marcel is very symbolic as Publicis' founder was Marcel Bleustein-Blanchet. Read on for the story of where they've been, what they've done and where they are going with this new agency.