If you aren't familiar with Snapchat, let me be your guide. Remember Chat Roulette? It's kinda like that except the photos and vids you send disappear after ten seconds.
So 16 Handles initiative is for you to follow 16 handles on Snapchat and then go to a 16 Handles location and take a photo of you tasting a sample of their fro yo and then send a photo and then they will send you a coupon and then after you make your selection you can then hurry up and use that coupon for whatever random amount of savings off before it disappears.
HA HA HA HA HA HA HA HA. You lost me on step fourteen. Why not make me paint my car and cover it with sprinkles while I'm at it? That's a long way to go for a discount on frozen yogurt I might lose anyway if I accidentally hit view.
I thought 2013 would be the year where we moved past the hoop-jumping exercises. Guess not.
By the way, remember when I wrote Snapchat is kinda like Chat Roulette? What I meant is, it's mostly photos of dudes showing off their genitalia. Yep, it's a sexting app! Even though founder Evan Spiegel denies this. Of course he would, wouldn't he?
Even the New York Times called him out on it, back in May.
16 Handles: Enjoy the fact that your ads might be showing up in between pictures and videos of dudes' dicks. I'm sure that's the demographic you intended.
When you send or receive messages using the Snapchat services, we temporarily process and store your images and videos in order to provide our services.
And of course, they'll also share your personal information -- with your consent, of course! *Wink*