180 tries poaching people from 72andSunny and R/GA via Snapchat

Adland: 

180 Los Angeles are hiring people in all sorts of positions right now, and they want you to apply, if you happen to work at 72andSunny, Facebook, Buzzfeed, R/GA or nearby Google.

In order to get the word out, while showing off their millennial social media finger on the pulse skills and targeting the ad-people they want, 180 LA are using Snapchat and geofiltering so that the messages appear for people who happen to be in the targeted agencies. Wednesday morning 72andSunny employees got the above image on their phones. I have it on good authority that 72andSunny workers scoffed "Man, who is still even on snapchat these days?" publicly and rolled their eyes in front of their co-workers, before sneaking off and typing up resumés.

Previous 180 poaching tactic includes "The most direct recruitment ad ever", where they entered their job opening in Cannes lions to flirt with the judges.

Update, here are the rest of the snaps.





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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.