2006 Adland Roundup: Top Ads of 2006 - Part 2

More top ads of 2006 ready for your reading enjoyment. Superadgruntdom is required to view the spots. *Drumroll* Adland, here are some more of the ads we wish we did:

Best Catchphrase
Honda Element - Element & Friends - Crab (2006) :30 (USA)

RPA created some very fun spots in their campaign for the Honda Element. The Crab spot particularly had "stickiness" with its "No Pinch" catchphrase.

Best Business World Reality
FedEx Kinko's - Responsibilities (2006) :30 (USA)

Yes, this is the second time FedEx appears in this list. And again, they've clearly done their homework to create a spot that speaks to cube/office culture perfectly.

Best PSA Animation
Buenos Aires Zoo - Together - (2006) :60 (Argentina)

Del Campo Nazca Saatchi & Saatchi created a delightful spot that tugged at the heartstrings.

Best Faux Profession

Pot Noodle - Introduction (2006) 0:60 (UK)
Pot Noodle - Techtonic Plates (2006) 0:30 (UK)
Mother created a faux profession of Noodle Miners with the help of director Stacy Wall at Epoch films.

Best Retro Animation Campaign

Seattle International Film Festival - Films (2006) 1:05 (USA)
Seattle International Film Festival - Documentary (2006) 1:20 (USA)
Seattle International Film Festival - Black Comedy (2006) 1:03 (USA)
Wong Doody and Illustrators Justin Leibow and Adam Greene created three fabulous spots for SIFF using retro-style animation and some fun lyrics.

Trippiest Spot
Folgers - Happy Mornings Sunshine - (2006) :90 (USA)

Saatchi & Saatchi NY, what are you smoking these days?! Can we have some? This spot was a viral success due its weirdness and brilliance (pun intended!).

Best Human/Car Combination
Toyota - Humanity (2006) 0:60 (Japan)

HAKUHODO, Tokyo teamed up with Ne-o of Stink to create this sensational spot that portrayed the human touches that go into a making a Toyota.

Best Factory
Coca Cola - Happiness Factory (2006) 0:60 (Netherlands)

Pysop and W+K worked together on this animated vignette that showed us the magical inner workings of a Coke machine.

Best use of Monkey
G4 - Midnight Spank - Sand (2006) :30 (USA)

This is just one of many spots created by BBDO for G4 that followed the (mis)adventures of two monkeys.

Best Pseudo-Death
Solo Mobile - Vigil (2006) 0:30 (Canada)

Rethink, Vancouver and director Brian Lee Hughes of Reginald Pike in Toronto came up with a magnificent spot portraying the simplicity of spreading the word using the product.

Best Spot for Music TV
FUEL - Sink skating - (2006) :30 (USA)

86 the Onions (perhaps slightly influenced by Inch High Private Eye) developed a campaign for FUEL using stop motion and animation that combined for a sweet finished product.

Best TV Show Spoof
Kantong - Inspirations (2006) 0:45 (Australia)

Clemenger BBDO and Dogboy of The Pound teamed up to create this spoof of the popular Iron Chef.

Best Controversial
United Church of Christ - Ejector (2006) :30 (USA)

Gotham created this spot, which all four major networks refused to air.

Best Banking Campaign

WaMu / Washington Mutual - The Bankers' Pen - 1 (2006) :60 (USA)
WaMu / Washington Mutual - The Bankers' Pen - 2 (2006) :60 (USA)
Washington Mutual / WaMu - Banker's Pen - Imposter (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Hospital (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Supermarket (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Pool (2006) :30 (USA)
Big props to Leo Burnett for their work on WaMu. This campaign was amusing and informative and took the stodgy out of banking ads.

Creepiest PSA
Anorexia Awareness - Scarytale (2006) 1:30 (UK)

2am Films created the perfect feel for this Anorexia PSA.

Best Misunderstanding
Ameriquest – Daddy (2006) :30 (USA)

Another great ad for Ameriquest, this spot has good acting and great timing, essential for good comedy.

Best Use of Product Benefit
Apple - Mac and PC - Restarting (2006) :30 (USA)

TBWA/Chiat/Day pinpoint a big factor in switching to a Mac from a PC, no dreaded blue screen. Something we all can relate to.

Best Animation PSA
Red Cross - Death - (2006) :30 (Mexico)

Saatchi & Saatchi, Mexico put together a great animated spot where it rains on Death.

Best Video Game Spot
Eidos Reservoir Dogs Game - Granny - (2006) :30 (UK)

A joint creation by Eidos Interactive and Loki used the script from the film to make this viral spot where Granny talks about doodles.

Best TV Channel Promo
Canal+ - March of the Emperor - (2006) :55 (France)

BETC EURO RSCG and Glue Society cleverly created this superb idea filled with good storytelling and artful direction.

Best Fast Food
Nando's - Inventions (2006) 0:60 (South Africa)

Director Terence Neale and Lowe Bull Cape Town continued to create great advertising for Nando's, as evident by this spot.

Best Musical Tie-In
Nike - Maria (2006) 0:60 (USA)

A nice musical tie-in from W+K Portland creatives and director Ivan Zacharias.

Best Country Fair Spot
LA County Fair - Free Range Cashmere (2006) 0:30 (USA)">

Ideaology had a bit of fun with this spot, poking fun at the city-fied LA lifestyle.

Best Shoe Ad
Courir - In the name of love (2006) 0:50 (France)

Mask Agency gave us a sweet emotional spot showing the crushing power of getting our new shoes dirty.

Best Musical
McCain Oven Chips - Sunflower Park/Oliver (2006) 0:60 (UK)

Oliver! gets a twist in this spot by BMB and Partizan.

Best Movie Reference
Carlton Draught - Flash Beer (2006) 0:95 (Australia)

After last year's epic Big Ad for Carlton Draught, George Patterson Y&R recreated the famous scene from Flashdance.

Best Environmental
Greenpeace - Breathe (2006) 0:60 (New Zealand)

Pubilicis Mojo and production company Revolver Film creating this stunningly simple spot (that maybe a little long) for Greenpeace.

Best Mother/Daughter moment
Ikea - Bedroom (2006) 0:30 (Canada)

Zig and UNTITLED Films give us quite a twist at the end of this mother/daughter moment for Ikea.

Best Lottery Spot
Camelot Lottery - Bag of Smiles (2006) 0:60 (UK)

AMV BBDO put a smile on our faces with this delightful spot directed by Marc Craste.

Best Use of Celebrity
Lynx Click Body Spray - Keeping Score (2006) 0:60 (UK)

Ben Affleck makes fun of himself a bit in this Daniel Kleinman directed spot for BBH.

Points for Getting Away With It
Eastwood Insurance - Dick (2006) 0:30 (USA)

From Ideaology we got this insurance spot that gets away with murder by appropriately naming the main charcter.

Best Transformation
Hyundai Santa Fe - Life Shapes (2006) 0:60 (USA)

Outsider USA's Jörn Threlfall directed this spectacular spot by The Richards Group.

Best Comic to Reality
Sky One/Brand Film - Come Home To The Simpsons (2006) 0:60 (UK)

Director Chris Palmer of Gorgeous Enterprises and devilfish teamed up to create this fantastic reality opening scene from the Simpsons.

Best Stop Motion
Orange - Hide and Seek (2006) 0:60 (UK)

This fabulous spot follows socks playing by Wieden & Kennedy, London and directed by PES.

Best Headache
Pamol - Headplayer (2006) 0:90 (Finland)

A nearly epic style spot by Bob Helsinki shows the life of a headplayer and his need for pain killers.

Best Use of Zoophilia
Lux Provocateur- Calista (2006) 0:60 (Argentina)

A funny spot for Lux by Santo, Argentina in which forest creatures get randy.

Best Financial Spot
SEB - Forever Young (2006) 0:45 (Sweden)

Lowe Brindfors and the Social Club put together a very spot on commercial that gets to the heart of the matter for those who are getting older.

Best First Time
Coke / Coca-Cola - First Taste/Mr. Hadley (2006) :30 (USA)

A touching story, well told by Dante Ariola of MJZ and W+K Amsterdam.

After a short commercial break we'll be back with more Adland Roundup goodness soon!

Previous: 2006 Adland Roundup: A look back at the advertising year that was
Adland's Adgrunts of the year, the bestest and mostest list
2006 Adland Roundup: Top Ads of 2006 - Part 1
Next: 2006 Adland Roundup: Viral, Bad ads, Ad Fun and More!

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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