2006 Adland Roundup: Top Ads of 2006 - Part 2

 
 

2006 Adland Roundup: Top Ads of 2006 - Part 2

More top ads of 2006 ready for your reading enjoyment. Superadgruntdom is required to view the spots. *Drumroll* Adland, here are some more of the ads we wish we did:

Best Catchphrase
Honda Element - Element & Friends - Crab (2006) :30 (USA)

RPA created some very fun spots in their campaign for the Honda Element. The Crab spot particularly had "stickiness" with its "No Pinch" catchphrase.

Best Business World Reality
FedEx Kinko's - Responsibilities (2006) :30 (USA)

Yes, this is the second time FedEx appears in this list. And again, they've clearly done their homework to create a spot that speaks to cube/office culture perfectly.

Best PSA Animation
Buenos Aires Zoo - Together - (2006) :60 (Argentina)

Del Campo Nazca Saatchi & Saatchi created a delightful spot that tugged at the heartstrings.

Best Faux Profession

Pot Noodle - Introduction (2006) 0:60 (UK)
Pot Noodle - Techtonic Plates (2006) 0:30 (UK)
Mother created a faux profession of Noodle Miners with the help of director Stacy Wall at Epoch films.

Best Retro Animation Campaign

Seattle International Film Festival - Films (2006) 1:05 (USA)
Seattle International Film Festival - Documentary (2006) 1:20 (USA)
Seattle International Film Festival - Black Comedy (2006) 1:03 (USA)
Wong Doody and Illustrators Justin Leibow and Adam Greene created three fabulous spots for SIFF using retro-style animation and some fun lyrics.

Trippiest Spot
Folgers - Happy Mornings Sunshine - (2006) :90 (USA)

Saatchi & Saatchi NY, what are you smoking these days?! Can we have some? This spot was a viral success due its weirdness and brilliance (pun intended!).

Best Human/Car Combination
Toyota - Humanity (2006) 0:60 (Japan)

HAKUHODO, Tokyo teamed up with Ne-o of Stink to create this sensational spot that portrayed the human touches that go into a making a Toyota.

Best Factory
Coca Cola - Happiness Factory (2006) 0:60 (Netherlands)

Pysop and W+K worked together on this animated vignette that showed us the magical inner workings of a Coke machine.

Best use of Monkey
G4 - Midnight Spank - Sand (2006) :30 (USA)

This is just one of many spots created by BBDO for G4 that followed the (mis)adventures of two monkeys.

Best Pseudo-Death
Solo Mobile - Vigil (2006) 0:30 (Canada)

Rethink, Vancouver and director Brian Lee Hughes of Reginald Pike in Toronto came up with a magnificent spot portraying the simplicity of spreading the word using the product.

Best Spot for Music TV
FUEL - Sink skating - (2006) :30 (USA)

86 the Onions (perhaps slightly influenced by Inch High Private Eye) developed a campaign for FUEL using stop motion and animation that combined for a sweet finished product.

Best TV Show Spoof
Kantong - Inspirations (2006) 0:45 (Australia)

Clemenger BBDO and Dogboy of The Pound teamed up to create this spoof of the popular Iron Chef.

Best Controversial
United Church of Christ - Ejector (2006) :30 (USA)

Gotham created this spot, which all four major networks refused to air.

Best Banking Campaign

WaMu / Washington Mutual - The Bankers' Pen - 1 (2006) :60 (USA)
WaMu / Washington Mutual - The Bankers' Pen - 2 (2006) :60 (USA)
Washington Mutual / WaMu - Banker's Pen - Imposter (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Hospital (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Supermarket (2006) :30 (USA)
Washington Mutual / WaMu - Banker's Pen - Pool (2006) :30 (USA)
Big props to Leo Burnett for their work on WaMu. This campaign was amusing and informative and took the stodgy out of banking ads.

Creepiest PSA
Anorexia Awareness - Scarytale (2006) 1:30 (UK)

2am Films created the perfect feel for this Anorexia PSA.

Best Misunderstanding


Another great ad for Ameriquest, this spot has good acting and great timing, essential for good comedy.

Best Use of Product Benefit
Apple - Mac and PC - Restarting (2006) :30 (USA)

TBWA/Chiat/Day pinpoint a big factor in switching to a Mac from a PC, no dreaded blue screen. Something we all can relate to.

Best Animation PSA
Red Cross - Death - (2006) :30 (Mexico)

Saatchi & Saatchi, Mexico put together a great animated spot where it rains on Death.

Best Video Game Spot
Eidos Reservoir Dogs Game - Granny - (2006) :30 (UK)

A joint creation by Eidos Interactive and Loki used the script from the film to make this viral spot where Granny talks about doodles.

Best TV Channel Promo
Canal+ - March of the Emperor - (2006) :55 (France)

BETC EURO RSCG and Glue Society cleverly created this superb idea filled with good storytelling and artful direction.

Best Fast Food
Nando's - Inventions (2006) 0:60 (South Africa)

Director Terence Neale and Lowe Bull Cape Town continued to create great advertising for Nando's, as evident by this spot.

Best Musical Tie-In
Nike - Maria (2006) 0:60 (USA)

A nice musical tie-in from W+K Portland creatives and director Ivan Zacharias.

Best Country Fair Spot
LA County Fair - Free Range Cashmere (2006) 0:30 (USA)">

Ideaology had a bit of fun with this spot, poking fun at the city-fied LA lifestyle.

Best Shoe Ad
Courir - In the name of love (2006) 0:50 (France)

Mask Agency gave us a sweet emotional spot showing the crushing power of getting our new shoes dirty.

Best Musical
McCain Oven Chips - Sunflower Park/Oliver (2006) 0:60 (UK)

Oliver! gets a twist in this spot by BMB and Partizan.

Best Movie Reference
Carlton Draught - Flash Beer (2006) 0:95 (Australia)

After last year's epic Big Ad for Carlton Draught, George Patterson Y&R recreated the famous scene from Flashdance.

Best Environmental
Greenpeace - Breathe (2006) 0:60 (New Zealand)

Pubilicis Mojo and production company Revolver Film creating this stunningly simple spot (that maybe a little long) for Greenpeace.

Best Mother/Daughter moment
Ikea - Bedroom (2006) 0:30 (Canada)

Zig and UNTITLED Films give us quite a twist at the end of this mother/daughter moment for Ikea.

Best Lottery Spot
Camelot Lottery - Bag of Smiles (2006) 0:60 (UK)

AMV BBDO put a smile on our faces with this delightful spot directed by Marc Craste.

Best Use of Celebrity
Lynx Click Body Spray - Keeping Score (2006) 0:60 (UK)

Ben Affleck makes fun of himself a bit in this Daniel Kleinman directed spot for BBH.

Points for Getting Away With It
Eastwood Insurance - Dick (2006) 0:30 (USA)

From Ideaology we got this insurance spot that gets away with murder by appropriately naming the main charcter.

Best Transformation
Hyundai Santa Fe - Life Shapes (2006) 0:60 (USA)

Outsider USA's Jörn Threlfall directed this spectacular spot by The Richards Group.

Best Comic to Reality
Sky One/Brand Film - Come Home To The Simpsons (2006) 0:60 (UK)

Director Chris Palmer of Gorgeous Enterprises and devilfish teamed up to create this fantastic reality opening scene from the Simpsons.

Best Stop Motion
Orange - Hide and Seek (2006) 0:60 (UK)

This fabulous spot follows socks playing by Wieden & Kennedy, London and directed by PES.

Best Headache
Pamol - Headplayer (2006) 0:90 (Finland)

A nearly epic style spot by Bob Helsinki shows the life of a headplayer and his need for pain killers.

Best Use of Zoophilia
Lux Provocateur- Calista (2006) 0:60 (Argentina)

A funny spot for Lux by Santo, Argentina in which forest creatures get randy.

Best Financial Spot
SEB - Forever Young (2006) 0:45 (Sweden)

Lowe Brindfors and the Social Club put together a very spot on commercial that gets to the heart of the matter for those who are getting older.

Best First Time
Coke / Coca-Cola - First Taste/Mr. Hadley (2006) :30 (USA)

A touching story, well told by Dante Ariola of MJZ and W+K Amsterdam.

After a short commercial break we'll be back with more Adland Roundup goodness soon!

Previous: 2006 Adland Roundup: A look back at the advertising year that was
Adland's Adgrunts of the year, the bestest and mostest list
2006 Adland Roundup: Top Ads of 2006 - Part 1
Next: 2006 Adland Roundup: Viral, Bad ads, Ad Fun and More!

Adland: 

Add new comment

Top