It's ad chat time! We're pleased to have a chat with Anne-Cécile Tauleigne, who recently joined JWT Paris as Executive Creative Director. The JWT offices have been beautifully restyled by Mathieu Lehanneur, you should stop by if you have the chance. Previously Anne-Cécile has been CD at Saatchi & Saatchi+Duke in Paris, and CD at BETC EURO RSCG. In her career she's touched base at most Parisian agencies DDB, BDDP, FCB and Grey included. This summer she was on the outdoor jury in Cannes. She likes 'Bernbach-ian' work, that is ad ideas that are simple, smart, and useful. The Cannes Lion winning Outdoor campaign, the IBM outdoor billboards were all that, and stylish too.
db:What is it like being a judge in Cannes? Would you do it again?
It was an amazing experience, intense, challenging, inspiring, full of learnings and laughs, and I’ve met a lot of brilliant people.
So of course i will do it again, I will do it each year if required!
db: He he. Hear that Cannes Lions? Get her a season pass. Who is your favorite mentor, and why?
It could seem a bit old fashioned, but I’ll say Bill Bernbach (no need to explain why) and, among all the CDs I’ve worked for as a copywriter, Christian Vince and Jean-Claude Jouis took care of me and taught me how to work.
db: What triggered your journey into advertising, and what advice do you wish someone had told you when you were starting out in advertising?
Bernbach quotes triggered my career, (there’s one for every situation!) and I luckily met when I started some very talented people who generously advised and encouraged me, so I never felt lost.
db:What work that you've been involved in, are you most proud of?
Any of the works which contributed to reveal a brand, to enhance and improve dramatically its image, and which had been really popular both for the consumers and for the ad world. The FNAC campaign I did is a good example.
db: When you get stuck in a creative rut, how do you shake it?
By doing something else which has nothing to do with the creative issues (like baking cakes or playing Tetris)
db: What's the unexpected thing that we don't know about you?
In 25 years of advertising, I’ve worked for many car brands, it has became a real expertise that agencies have been appointing me for. I’m passionate about cars, but… never drove one: I don’t have my driving license.
Hilarious! Neither do we! And we worked on french car brands too. Proof once again that creating advertising for a certain target market doesn't mean you have to be in the same target market.
Previous ad chats:
Ad chat: Manuel Bordé SR creative (copy) BBDO Dubai
Rance Randle Art Director at TBWA\Chiat\Day\LA
Åsk 'Dabitch' Wäppling the force behind Adland
Dave Trott creative mischief chief
Arnie DiGeorge Executive Creative Director of RR Partners
Andy Kinsella Innovation Director at Glue Isobar
Koert Bakker Director of Strategy at Victor & Spoils
Evan Brown, Sr. Copywriter at TBWA\Chiat\Day
Dena Walker, Digital Strategist at Irish International in Dublin, Ireland
Bernie Watt, copywriter at Make, in Sydney, Australia
Ron Smrczek, Executive Creative Director of TAXI Europe
Vincent Vella, Creative Director - Grey Paris, Euro RSCG and Publicis.
Gideon Amichay, Creative Chairman of Shalmor Avnon Amichay Y&R Tel Aviv
Richard Tseng, Freelance Copywriter at CP+B
Claudiu Florea, Managing Partner - Wunderkid, Romania
Snorre Martinsen creative at Saatchi & Saatchi Oslo
Laura Jordan Bambach, Executive Creative Director LBi
Simon White Creative Lead from Rapp, London
Richard Gorodecky Executive Creative Director at Amsterdam Worldwide
Ray Page Creative Director at Tribal DDB
Adam Pierno of Off Madison Ave.
Edward Boches of Mullen
Dirk Singer of Rabbit, UK
Gareth Kay of Goodby, Silverstein and Partners
Tim Brunelle of Hello Viking
Rob Schwartz of TBWA\Chiat\Day