What is going on here? Shot like a cheesy liquor ad, copy that is all over the place, and a very strange looking dress (especially at the shoulders).
Got an idea what's going on? Post a caption/comment for the ad that might explain it.
New ways to use feminine hygine pads- Drool protectors for your shoulders when the men hover around you trying to pick you up. ;)
Looks like the result of the deadly combination of a heavy-handed client, wimpy creative director, and misguided account service drones...
Yes you silly bint - there on your shoulders.
Oh well bugger me backwards; I wonder who put them there?
See evil baby - top right!
Eliminating odor totally. Can be used instead of deoderant?
Or they want to show that with ordinary ones it's like putting them on the shoulders (they are seen).
I go with Copywhore. Bad ad-job.
Clearly the whole dress is made from left-over pantyliner-packaging - now that she uses Playtex she doesn't need them anymore! ;)
"Sorry guys, but i'm going home with her. She's so great to me, she even made me this dress."
Only love is that blind.
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