Ad gone astray?

What is going on here? Shot like a cheesy liquor ad, copy that is all over the place, and a very strange looking dress (especially at the shoulders).

Got an idea what's going on? Post a caption/comment for the ad that might explain it.

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.