Smuggler announced today the signing of Adam Berg to its UK office. Previously with Stink outside the US market, the signing means that Smuggler will now be representing the multi award-winning director worldwide for commercials.
The Swedish filmmaker has been with Smuggler in the US for more than a decade, growing from a successful music promo director into a major commercial force. His decision to move over to Smuggler for worldwide representation marks a move towards a consolidated global management for the director.
Smuggler co-founder and managing partner Brian Carmody said, ”The quality and conceptual nature of Adam’s work is phenomenal. Poetry, power, humanity, grace and soul are all traits that come through time and time again. His attitude towards the process of producing that work is equally rare. He never lets up on his process, mining every detail and delivering standout results. His agency relationships are deep and trusted. He’s a very complete individual and I couldn’t be more proud that he’s joining us worldwide."
Adam Berg moved to London in 1998, following a successful career as a music promo director in his native Sweden. He continued to find global success in music promos, while also breaking into the competitive London commercial scene. In 2009 he won a Cannes Lions Film Grand Prix for Philips ‘Carousel’, a film that went on to dominate awards and festivals around the world. Since then, Berg has created numerous pieces of critically acclaimed, award-winning work for global brands such as ‘Homes within Homes' for TalkTalk, the Nike football campaign ‘My Time Is Now’, which was named Nike's most successful football campaign ever, and most recently Playstation ‘Prankster’ for BBH New York.