Adidas Instagram printed shoes? Sure, can it get any worse?


It seem that in an attempt to stay internet hip for the hipster crowd, Adidas may have stumbled onto how to create the ugliest shoes on earth - and we thought that's what they hired Jeremy Scott for. Well they've now raised the tacky-bar, and you can print sunsets, sushi and selfies onto Adidas shoes.... I demand to see Kanye wearing Adidas with a selfie of himself on them, or I will be disappoint, son. The project is, of course, an app whereby you can select any instagram photo that you like to be printed onto the shoe. And you thought you'd never find anything useful to do with all those artsy latte shots!

First person to print the words "sweat shop" onto the shoes as a nod to Jonah Peretti's old viral prank wins the internet injoke award.

Make the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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