You can check out the two minute film about this here.
The final two stages of the adidas Impossible is Nothing Sport in Art project are taking place at the Beijing Olympic Games in a major art exhibition right now and at an auction at Sotheby’s Hong Kong in October.
The original paintings, the creations of some of the world’s greatest athletes and sports stars including: David Beckham, Tyson Gay, Ian Thorpe and 2008 Olympic Gold medalists Jeremy Wariner, Allyson Felix and Yelena Isinbayeva, are part of the Sport in Art exhibition that has already toured China to great critical acclaim his year.
These artworks are to be auctioned off at Sotheby’s Hong Kong in October, the proceeds of which will go to the Right to Play sports charity, aimed at child development in the earthquake-stricken regions of Sichuan. We hope to make a lot of money for the charity at the auction; perhaps readers will even want to bid themselves.
Sean Thompson, Creative Director at 180 Amsterdam says:
“To create an idea that ends up as a major art exhibition at the Olympics and an auction at Sotheby’s, for the Right to Play charity, is something that has never been attempted in our business before. It pushes communications in a different direction from all of the traditional and digital media out there.”