Adland judges the Epica awards 2017

Reminder to all you advertising creatives out there, we are are on the Epica Awards jury again this year, and you still have time to send in work. I really enjoyed judging the awards last year, there were tons of exciting ads and ideas that I had not seen before that stood out in each category. Judging is quite fun, though also a bit of a grind because there's hundreds of entries in each category, and we start by whittling the massive list down to a shortlist. You'd be surprised how many fresh creative ideas can be found in obscure categories and from surprising countries.

This year, the Epica Awards has two new categories and an expanded jury.

Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent. I know when I spot something new and interesting, I contact the agency in order to write about it.

Alongside well-known industry journals such as Adweek, Campaign, Creative Review and Shots, we have some new judges joining us. In the craft field we’re joined by German magazine Digital Production, while in the UK, PR specialist The Holmes Report will cast its vote on relevant entries. For the Virtual Reality category, we’re joined by specialist magazines VRODO and ARVR. And from an entirely different world, the fashion editor of Marie Claire France will weigh in on fashion campaigns.


The 2017 jury president will be Spencer Baim, Chief Strategic officer at VICE Media.

This year’s awards also feature two new categories: Music Video and Online & Mobile Services (which covers advertising for digital brands such as Airbnb and Uber). The prize-giving ceremony will take place at the Meistersaal in Berlin on the evening of November 16. As always, every agency that enters will get a free copy of our annual Epica Book – 400 pages of creative inspiration.

Here is the call for entries. Have you got what it takes? The award ceremony will be held in Berlin this year.


The Epica Awards: objective and unbiased since 1987.
Epica is the only global creative prize awarded by journalists. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.