Another countdown to 2010, lets look at how creative escalator advertising has become in the past ten years, shall we? From worst to best, here's the top ten (well, eleven actually), escalator ads in the past ten years.
#1 The Nivea shaving ad from DRAFTFCB switzerland uses the time spent on the escalator to make people read, and wait, for the point. Meanwhile the Revita beauty center ad from Brazil has people walking on the models back. Both of these are.... nice but no cigar, as the first one feels a bit too forced hoping people will read all that, and the second one just weird as I doubt anyone thinks "ah, how relaxing" when walking one someones back.
#5 HP photosmart is the printer that keeps printing.. and printing... , at least that's message from Publicis Graffiti, Argentina making it looks like the steps are printed by the printer.
#7 Consol Energy - On Switch - America would have 50% less electricity if our coal miners didn't make this trip every day. states this rather serious ad from Blattner Brunner, Pittsburgh, USA which uses the sticker at the end to make you feel like you're going down a mine. Clever.
#10 Volkswagen Fun Theory, DDB Stockholm, Sweden. Part of a larger campaign, and not the first piano stairs by any means, also designed to keep people off the escalator, but what fun it must have been to take the stairs instead.
That was fun. Keep 'em coming folks.