Adult Swim ATHF LED billboards cause havoc in Boston, MA

Aqua Teen
A guerilla marketing stunt for Adult Swim's Aqua Teen Hunger Force by Interference Inc., NYC turned the city of Boston upside down for a while today. It started in the morning with a report of a suspicious object on the struts of one of the bridges that holds up part of Interstate 93 running through the city. Bomb squad, police, fire department and all other emergency personel were brought in to diffuse what they thought to be a bomb. Four more "suspicious objects" were reported to be found around Boston.

Eventually the pieces were put together that it was a hoax and the objects that were found were part of a guerilla campaign for the upcoming Aqua Teen Hunger Force featuring Ignignokt giving the finger. An independent guerilla marketing group was hired for the task, although Turner Broadcasting is now taking responsibility for the event. Shirley Powell, SVP, Corporate Communications for Turner Broadcasting released this statement:

The ''packages'' in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities in support of Adult Swim’s animated television show Aqua Teen Hunger Force. They have been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia. Parent company Turner Broadcasting is in contact with local and federal law enforcement on the exact locations of the billboards. We regret that they were mistakenly thought to pose any danger.

Woops! The billboards had been up for 2-3 weeks most likely designed to be paired up with these billboards and are also up in 9 other cities, including New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia.

Sony sure got a lot of flack for their graffiti, but that's nothing compared ending up with city officials shutting down the subway system or shutting down major roads, waterways and highways.

Will ATHF fans care? Maybe, and then only if they pay taxes.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.