AIR Brussels creates 360 experience to help end cyber bullying.

Here's a heart-wrenching experience from AIR Brussels, created for the Belgian telecom operator VOO and the Belgian Federal Police. This Was Louise's Phone is a digital installation featuring balloons which contain hundreds of IM's over just a five day period written from hateful little shits who bullied her until she killed herself. Narrated by her father, he describes the nightmare in subdued detail. In the end, the viewer sees her real phone. So sad. What a powerful message.

Credits:
Agency : Air Brussels
ECD : Eric Hollander
CD : Dieter De Ridder
CD : Joeri Van Den Broeck
Creation : Ramin Afshar
Digital Producer: Greg Pin
Digital Producer: Maxime Van Santen
Copywriting: Louise Cornet
Account Director : Caroline Charles
Account Manager: Daphne De Le Vigne
Agency Producer : Bérengère Lurquin
Website: Dog Studio
Scenography: Studio Unfold
Director : Gunter Blokken
Film Production Company : Czar

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.