Air Serv partners with Feed My Starving Children

photo: @kidsleepy

You ever stop at a gas station and see those air pumps and you're like, wait, why does it cost 75 cents for air when a mechanic would do this for free? Seems as if one air providin' company is using some of the money for good.

I've never seen one of these in L.A. but I'm traveling for work and I spotted this on the east coast last night. The company, Air Serv are responsible for providing air to more than 65,000 locations. As part of their Air For Charity program, they're donating $100,000 per year for five years, directly from the profits of the machines, to a charity called Feed My Starving Children.

Feeding your tires = feeding kids. All you have to do is vacuum your car or fill up your tires and you're helping out. I think that's great, especially for low-involvement-activists. And judging by the number of red avatars in my Facebook feed this past week, there are a lot of you.

More importantly it's nice to see an unexpected company doing this, as opposed to the usual crop of mega corporations who would spend millions on advertising to tell you they donated a hundred grand.

Before now, I wouldn't have even noticed a brand name on a gas station air pump. Air Serv just branded itself in a smart way. And what's more, they put a charity's logo front and center on they're unused ad space instead of selling it to a more relevant brand. Like air fresheners or something.

Nice one, guys.