Full-service advertising agency 22squared today announced the addition of Al Patton as SVP, Executive Creative Director. Based out of 22squared’s Atlanta office, Patton will report directly to Chief Creative Officer John Stapleton, and will oversee the Atlanta office and key accounts at the agency.
22squared is focused on bringing creative ideas that drive our clients’ business,” said Stapleton. “Al’s tremendous ability to problem solve with creativity, and his wide experience across major consumer categories, will help further advance and accelerate our creative product. We are thrilled to not only have him join 22squared during this time of tremendous growth, but to have his fresh perspectives add to the diversity and creativity of the Atlanta community.”
Patton joins 22squared from R/GA in New York, where he spent nearly a decade leading work for clients like Samsung and Nike, ultimately serving as VP, Group Executive Creative Director. For Samsung, Patton oversaw both above- and below-the-line work for multiple product and platform launches, including the multi-award winning Jay Z Magna Carta Holy Grail app and the recent launch of Samsung Pay. On Nike he led the creation of numerous noteworthy digital initiatives, among them the Nike Football Head2Head utility and the Nike SPARQ Training app.
Patton’s work has been recognized by national and international award shows including Cannes Lions, CLIO, The One Show, D&AD, London International Awards, ADC, Webby Awards and Effies, among others. In addition to R/GA he has worked at Tribal DDB, Digitas, FCBi and Deutsch, on such global brands as American Express, Reebok, Diageo and Kraft.
“This is an exciting opportunity to help advance creativity at an agency that has some serious momentum right now,” said Patton. “I look forward to working alongside the talented people of 22squared to drive innovation and growth for its impressive roster of clients.”
Patton will officially assume his role at 22squared on May 23rd.