If anyone can sell Burger King Whoppers, Domino's Pizzas and a book on dieting, it's Alex Bogusky. He believes that to stay trim all you have to do is eat from a nine inch plate. So if your New Year's resolution is to lose weight, and you're a Crispin Porter fan, stock up on some nine inch plates and throw away all your foot-long hot dogs.
Alex Bogusky doesn't think bigger is better. He believes we should think small—especially if we want to stay trim. The idea that if you eat less, you weigh less is hardly a new concept, but it's one that Alex has packaged into a tidy little eating plan and book, The 9-Inch Diet, that hits stores this week.