Alex Bogusky has a new book out and it's not about advertising!

Adland: 

If anyone can sell Burger King Whoppers, Domino's Pizzas and a book on dieting, it's Alex Bogusky. He believes that to stay trim all you have to do is eat from a nine inch plate. So if your New Year's resolution is to lose weight, and you're a Crispin Porter fan, stock up on some nine inch plates and throw away all your foot-long hot dogs.

Alex Bogusky doesn't think bigger is better. He believes we should think small—especially if we want to stay trim. The idea that if you eat less, you weigh less is hardly a new concept, but it's one that Alex has packaged into a tidy little eating plan and book, The 9-Inch Diet, that hits stores this week.

Comments (5)

  • Robblink's picture
    Robblink

    It is being sold on Amazon, but something does seem a bit off....

    Jan 06, 2009
  • alex's picture
    alex

    So, let me see: eat less, and you'll lose weight. I has to take an ad-man to sell that to people!

    I'm just starting work on a new book about a revolutionary new hangover cure: it's based on the premise that if you avoid alcohol, your hangovers will vanish overnight.

    Jan 06, 2009
  • Dabitch's picture
    Dabitch

    I've tried Alex's method and can confirm that OMG! I totally have no hangovers ever these days! It really works! Give him all your money folks!

    Jan 06, 2009
  • alex's picture
    alex

    *whisper* your cheque's in the post

    Jan 06, 2009

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Robblink I am a copwriter in New York