Last years D&AD winner and one of the recent best examples of an ambient media campaign was Mothers Britart.co.uk campaign, where everyday objects such as lamp-posts and park benches were labeled as works of art available to buy via britart, gets a slight backlash in the Guardian.
"There are signs that Britain is beginning to rebel against the rising tide of advertising. Figures recently published by the Advertising Standards Authority show complaints about ambient advertising have soared from just six in 1999 to 61 last year. "
Aw shucks, kids, they ain't falling for it! Now what do we do?