So, you've heard about the commotion caused by the French Amnesty ad: TBWA are two-faced, according to Chinese netheads.
The Wall street journal reports that TBWA Worldwide has gotten into trouble for the bronze Lion winning Amnesty International campaign "after the olympics".
So, the question is now - were the Amnesty "after the olympics" ads credited to TBWA Paris, ever approved? We know it won Bronze in Cannes. If it was a scam ad, shouldn't that bronze go to someone else? (or at the very least, be stripped from TBWA?)
Check out the cached version of Amnesty.org - here's a screendump in case that changes (click for full dump).
This is no longer showing on amnesty.org and I can't find it in searches, so I really don't know what to make of that. Amnesty.org does still have all full page dedicated to the China Olympics, so they're not afraid of the topic. However - Brandrepubic reported 17th of July that "Amnesty elected not to run the campaign because it was considered to be too "negative" and failed to get across its message on China" and:
Amnesty International's global HQ in London has disowned the print ads. A statement has been posted on its website homepage stating: "Amnesty International would like to make clear that it was not involved in the dissemination of a series of images that have been circulating on the web in relation to the Beijing Olympics."
An Amnesty UK spokesman said: "The ads were a response to a brief from Amnesty France, but they were rejected for being very negative and because they don't reflect our message on the Beijing Olympics.
Then how did they make it to Cannes?
Annoying for TBWA in China, this takes away attention from their over the top Adidas Olympic 2008 campaign "Zheng Zhi", "Together", "Hu Jia" and "Angels".