Apple 'hello' iPhone ad a rip-off?


A sequence from Christian Marclay's 1995 film Telephones is a montage of actors in famous films answering the phone - and gee, so is that iPhone apple ad. Similarities first noted at artandcrafts blog. Coincidence? Apple contacted Marclay before creating the ad he says to Radar Online:

Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy."

APPLE - iPhone "Hello"

Check this video at 3:38 for the telephone sequence.

Apple has been in badland before, their Intel spot looks a lot like a music video from The postal Service, and Lugz wanted Apple to pull plug on Eminem iTunes ad.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    remember that dude - len tukwila, driftwood artist? he was a character on SNL played by john malkovich. this guy is just like len.

    Mar 30, 2007
  • Plywood's picture

    booooo fuckn' hoooo.

    Cinema Paradiso did the edit a string of similar scenes together thing long before this idiot. We've seen it done many, many times over the years.

    It's not much of an idea to begin with and most certainly not an ownable one. That's why they didn't need his permission for anything.

    His claim is pointless, baseless, etc etc etc.

    Mar 31, 2007
  • kurtberengeiger's picture

    What? You mean that wasn't John Malkovich doing the VO for this film ... film ... film ...?

    Apr 04, 2007
  • Dabitch's picture

    Ha! I had to look that one up since I hadn't seen it, but you're spot on.

    Apr 04, 2007

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