A sequence from Christian Marclay's 1995 film Telephones is a montage of actors in famous films answering the phone - and gee, so is that iPhone apple ad. Similarities first noted at artandcrafts blog. Coincidence? Apple contacted Marclay before creating the ad he says to Radar Online:
Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us [about using Telephones] and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy."
Check this video at 3:38 for the telephone sequence.
Apple has been in badland before, their Intel spot looks a lot like a music video from The postal Service, and Lugz wanted Apple to pull plug on Eminem iTunes ad.