Applegate Farms gets bizarrely edgy in a Father's Day tweet.

Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."

It's not very often a brand decides to use some vulgarity, albeit one of the mild variety. But considering 98% of their previous tweets like the ones below have been more along the lines of, well, grilling and hot dogs, and hot dogs and grilling, it's definitely a departure.

Comments (3)

  • Dabitch's picture
    Dabitch

    What *kind* of judge was pissed? The joke fails on every level.

    Jun 16, 2016
  • copyranter's picture
    copyranter (not verified)

    The hot dog eating contest judge.

    Jun 16, 2016
  • Dabitch's picture
    Dabitch

    Well, I assumed a hot dog eating contest judge, so why is that funny? His amount of hot dogs is abysmal compared to real competitors' numbers? Or wait, are you snarking m'dear? Because that's exactly where my mind went, hence the "whuh?"

    Jun 16, 2016

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.